Brittany Artwohl
Copywriter/Editor & Water Fitness Instructor
Mesa, Arizona
--I am an expert content manager with a proven ability to create and implement
innovative strategies that drive sales and increase online engagement. Advanced
advertising and marketing skills include: market research, developing brand
identity, maintaining a clear voice across multi-media channels and increasing
organic traffic with unique SEO content.
Work Experience
Water Aerobics Instructor
Jewish Community Center/LA Fitness/Private Contract
September 2014 to Present
Plan and teach water fitness classes to participants
Generate class music
Maintain high levels of fitness and professional certifications at all times
Copywriter/Media Strategist/Web Developer
High Perspective Media
May 2012 to Present
Research, write and edit creative SEO (Search Engine Optimized) content
Develop and manage monthly editorial calendar for a variety of clients
Publish blog posts via Wordpress web management system (images, SEO
optimization, tags etc.)
Format all articles utilizing basic HTML coding
Integrate meta data and SEO terms seamlessly into copy
Drive click-through and increase engagement across all social media
platforms
Write and edit press releases, recipes, workouts, interviews, news stories,
features, banner ads, email campaigns, social media content and sales copy
Create landing pages, develop affiliate online sores, research, analyze and rewrite clinical data, design logos, develop effective brand strategies, etc.
Marketing Copywriter
WR Group
Scottsdale, AZ
November 2013 to May 2014
Wrote unique product descriptions in an e-commerce setting
SEO (Search Engine Optimized) content production
Create well-researched blog articles for social media campaigns
Proofread, edit and cite existing product descriptions, making necessary
changes
Wrote, proofread and edited product packaging, inserts, labels, etc.
Strategized new approaches for marketing efforts and analyze marketplace
trends
Developed new products with management
Cited hundreds of existing health claims that were in place before I started
Junior Editor/Office Manager
Profast Fulfillment
March 2010 to April 2012
Wrote and edited large amounts of copy for product packaging, product
descriptions, promotional materials, invoices, press releases, online content,
blog and social media platforms
Strategized content for a multi-media approach to branding, sales and
project development
Consistently increased organic traffic, SEO ranking and sales with innovative,
creative writing and social media management
Collaborated with other departments including creative, technical,
warehouse, merchandising and billing
Ensured a consistent voice to convey brand strategy across throughout all
mediums
Attended regular sales, strategy, status, site/product launch and other inhouse meetings and review sessions
Responsible for influencing high levels of the organization including executive
management
HTML coded large amounts of copy and published live content with back end
operating systems such as Magento
Served as initial point of contact for clients at the main office and acted as
office manager
Education
Bachelors of Science in Advertising
Northern Arizona University
Flagstaff, AZ December 2009
Associates in Arts in Design
Scottsdale Community College - Scottsdale, AZ May 2005
Links
Portfolio:
highperspectivemedia.wordpress.com
Social Profile:
https://www.linkedin.com/in/brittany-artwohl-/
Live writing sample:
https://vitalupdates.com/author/brittany-artwohl/
Certifications & Licenses
CPR/AED/First Aid
February 2018 to February 2020
