Brittany Artwohl

Brittany Artwohl Copywriter/Editor & Water Fitness Instructor Mesa, Arizona --I am an expert content manager with a proven ability to create and implement innovative strategies that drive sales and increase online engagement. Advanced advertising and marketing skills include: market research, developing brand identity, maintaining a clear voice across multi-media channels and increasing organic traffic with unique SEO content. Work Experience Water Aerobics Instructor Jewish Community Center/LA Fitness/Private Contract September 2014 to Present  Plan and teach water fitness classes to participants  Generate class music  Maintain high levels of fitness and professional certifications at all times Copywriter/Media Strategist/Web Developer High Perspective Media May 2012 to Present  Research, write and edit creative SEO (Search Engine Optimized) content  Develop and manage monthly editorial calendar for a variety of clients  Publish blog posts via Wordpress web management system (images, SEO optimization, tags etc.)  Format all articles utilizing basic HTML coding  Integrate meta data and SEO terms seamlessly into copy  Drive click-through and increase engagement across all social media platforms  Write and edit press releases, recipes, workouts, interviews, news stories, features, banner ads, email campaigns, social media content and sales copy  Create landing pages, develop affiliate online sores, research, analyze and rewrite clinical data, design logos, develop effective brand strategies, etc. Marketing Copywriter WR Group Scottsdale, AZ November 2013 to May 2014         Wrote unique product descriptions in an e-commerce setting SEO (Search Engine Optimized) content production Create well-researched blog articles for social media campaigns Proofread, edit and cite existing product descriptions, making necessary changes Wrote, proofread and edited product packaging, inserts, labels, etc. Strategized new approaches for marketing efforts and analyze marketplace trends Developed new products with management Cited hundreds of existing health claims that were in place before I started Junior Editor/Office Manager Profast Fulfillment March 2010 to April 2012  Wrote and edited large amounts of copy for product packaging, product descriptions, promotional materials, invoices, press releases, online content, blog and social media platforms  Strategized content for a multi-media approach to branding, sales and project development  Consistently increased organic traffic, SEO ranking and sales with innovative, creative writing and social media management  Collaborated with other departments including creative, technical, warehouse, merchandising and billing  Ensured a consistent voice to convey brand strategy across throughout all mediums  Attended regular sales, strategy, status, site/product launch and other inhouse meetings and review sessions  Responsible for influencing high levels of the organization including executive management  HTML coded large amounts of copy and published live content with back end operating systems such as Magento  Served as initial point of contact for clients at the main office and acted as office manager Education Bachelors of Science in Advertising Northern Arizona University Flagstaff, AZ December 2009 Associates in Arts in Design Scottsdale Community College - Scottsdale, AZ May 2005 Links Portfolio: highperspectivemedia.wordpress.com Social Profile: https://www.linkedin.com/in/brittany-artwohl-/ Live writing sample: https://vitalupdates.com/author/brittany-artwohl/ Certifications & Licenses CPR/AED/First Aid February 2018 to February 2020