BRIJESH S NAIR-
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Dublin, Ireland
LinkedIn
Profile Highlights
Innovative Digital Transformation consultant with over 15 years of experience in Digital marketing and MarTech strategy, driving digital
transformative initiatives that enhance ROI, optimize performance metrics, and elevate customer engagement across diverse global markets.
Accomplished architect of data-driven performance tracking frameworks, executing comprehensive funnel analyses that yield actionable insights and
significantly boost lead acquisition strategies, resulting in measurable increases in conversion rates and operational efficiency.
Strategic influencer in multi-touch omnichannel implementation, collaborating with cross-functional teams to ensure seamless data visibility
throughout the user journey, enhancing campaign effectiveness and fostering a culture of data-driven decision-making across organizations.
Proficient in leveraging advanced analytics tools like Adobe Analytics, Google Analytics, Data Management Platforms and Customer Data Platforms
systems, utilizing SEO, PPC, and mobile marketing strategies to maximize customer journey personalization and drive sustained business growth
Core Skills
Digital Marketing: SEO, PPC, Google Ads, Meta Ads, Experian Email Marketing.
Web Development: HTML, CSS, JavaScript.
Analytics & Tracking: Adobe Analytics, Google Analytics (GA), Tealium, Data Management Platforms (DMP), Customer Data Platforms
(CDP), Comscore, Nielsen NetView, Adobe Launch, AEP, Ensighten Manage, Google Tag Manager (GTM), Glass Box.
Campaign Optimization: Adobe Target A/B Testing, Multivariate Testing (MVT)
Mobile Marketing: AppsFlyer , Firebase
Data Analysis & Visualization: Power BI , Basic SQL, Tableau, R
Employment Timeline
TCS
Oct 2008
Sr Associate
Adobe, India
Mar 2013
Dotdash Meredith
Jun 2010
Sr Business Analyst
Site Catalyst
Technical Consultant
Cognizant
Mar 2014
Sr Associate
NTT Data
Jan 2016
DBS
Feb 2019- April 24
Adobe Product
Specialist
Vice PresidentMar Tech Solution
Architect
Work Experience
Development Bank of Singapore, Singapore
Feb 2019 - Apr 2024
Vice President- Mar Tech Architect
Led a Digital Analytics transformation roadmap aligned with business goals, achieving a 10% increase in user conversions through personalization
across 4 markets: Singapore, India, Indonesia, and Hong Kong. Implemented best practices that boosted ROI for these markets.
Directed data-driven performance tracking and conducted funnel analysis initiatives within marketing operations, optimizing lead acquisition
strategies and driving a 12% boost in credit card conversion rates.
Engineered and designed a prospect management system for DBS India, using first-party data to provide real-time information to the contact
center. This solution cut response times from 48 hours to seconds using APIs, boosting efficiency and increasing customer engagement by 30%.
Implemented a Customer Data Platform (CDP) for DBS Singapore's credit card and loan use cases, reducing Cost Per Acquisition (CPA) by 10%
and boosting performance marketing revenue by 10% through effective use of first-party data.
Developed a custom solution to integrate third-party tools with the bank's database, boosting match rates for marketing campaigns and achieving
a 12% increase in credit card application conversions for DBS Taiwan.
Saved $2M SGD annually by using a Data Management Platform (DMP) to target marketing campaigns at new prospects and exclude existing
DBS customers in Singapore.
NTT Data (Contract with Development Bank of Singapore), Singapore
Jan 2016 - Feb 2019
Adobe Product Specialist
Orchestrated comprehensive digital campaign analytics solutions, optimizing performance metrics such as ROI and KPIs, collaborating with
cross-functional Business & Technology teams to drive a 25% increase in marketing efficiency and customer engagement.
Directed mobile attribution strategies and experimentation frameworks, analyzing multi-channel campaign impacts to enhance user engagement
by 30%, while streamlining performance tracking for more precise targeting and personalization across digital touchpoints.
Led the integration of data-driven business insights into campaign strategies, improving optimization techniques for mobile and web platforms,
resulting in a 20% uplift in conversion rates and enhanced customer retention.
Trained & scaled a team of 120 analytics staff members over two years, while spearheading projects to reduce cost per acquisition by 10%,
improve conversion tracking by 15%.
Implemented pixel-based retargeting using an audience manager solution, achieving a 50% reduction in ad spend and improving conversion rates.
Designed and implemented a solution to identify and resolve onboarding issues, reducing an 88% application abandonment rate for the DBS
Hong Kong project.
Added 537 installs per month through focused retargeting, contributing to nearly 50% of the total installs from social media for DBS India.
Cognizant, India
Sr Associate
Mar 2014 - Dec 2015
Established the refinement & deployment of Analytics across client websites and mobile apps, ensuring seamless alignment with business goals,
enhancing user experience, and boosting data accuracy by 35% across digital channels.
Partnered with Business Heads to advance analytics tracking and reporting, fostering data-driven decision-making for clients including US-Bank,
BNP Paribas, and Cognizant, achieving a 20% improvement in operational efficiency.
Boosted data accuracy to 82-85% by automating analytics tracking and utilizing testing tools to ensure comprehensive tracking, resulting in a 12%
improvement in operational efficiency.
Adobe, India
Site Catalyst Technical Consultant
Mar 2013 - Mar 2014
Built analytics website architecture and online business models for prominent clients such as Vodafone, Alshaya, and Jockey, enhancing
marketing strategies and boosting user engagement by 30%, while driving revenue growth by 15% through the integration of cutting-edge
industry best practices.
Developed the web analytics process cycle for clients like Elsevier, Honeywell, and Pitney Bowes, implementing robust technical tag strategies
and leading data analysis efforts, fostering a data-driven culture that improved client outcomes and strategic insights by over 25%.
TAS Analytics Services (DotdashMeredith), India.
Senior Analyst
Jun 2010 - Mar 2013
Managed comprehensive reporting for 21 Time magazine titles, analyzing website KPIs like page depth, visitor frequency, and engagement to
provide insights into user behavior, enabling the editorial team to align content with audience interests.
Played a key role in developing visually compelling and informative digital magazine layouts for website & tablets, significantly improving the
publication's overall aesthetic. Ensured design elements aligned with the target audience, resulting in a 6% increase in reader engagement and
enhancing the publication's market appeal.
TATA Consultancy Services, India
Business Analyst
Oct 2008 - Jun 2010
Specialized in Consumer Panel Services, capturing and interpreting panel data to analyze consumer behavior, demographics, and attitudes across
Australia & New Zealand, providing Nielsen clients with insights that contributed to a 8% sales boost for Cadbury.
Used POS data from retail outlets to conduct market research, identify popular products, and adjust pricing strategies, leading to a 5% increase in
sales and improving market position by 10%.
Certifications
Adobe Certified Expert:
Reports and Analytics (ADB346151)
Implementation - Omniture Site Catalyst (ADB346151)
Google Analytics Individual Qualification-
Certified Scrum Product Owner:-
Charter Certified SEO & SEM Marketing Manager (CSEO™):-
Certified SAFe 6 Agilist:-
Education
Msc in Digital Marketing & Analytics
Dublin Business School, 2025
Master of Business Administration (MBA) in Marketing
Vishveshwarya University, Bangalore, 2008
Bachelor Of Engineering (B.E) in Electronics & Communication.
Amrita Institute of Technology, 2006
