Bright Omoriame

BRIGHT OZAKAFE OMORIAME Digital Marke�ng Strategist & CRM Automa�on Specialist | Social Media Marke�ng | AI Powered Digital Marke�ng | AI Marke�ng Prompt Specialist Lagos, Nigeria PROFESSIONAL SUMMARY Proac�ve Digital Marke�ng Strategist & CRM Automa�on Specialist with 4+ years of experience building scalable marke�ng systems. Exper�se in CRM Automa�on, Marke�ng Automa�on Strategy, Lead Management Automa�on, Email Automa�on, and Social Media Marke�ng Automa�on. Known for reliability, innova�on, and excellent communica�on, I deliver streamlined Marke�ng Opera�ons & Workflow, campaign execu�on, and automa�on-driven growth across e-commerce, real estate, and service-based businesses. CORE CAPABILITIES 1. Marke�ng Intelligence & Strategy Design • Automa�on strategy aligned to growth, reten�on, and revenue • Funnel architecture from acquisi�on to reac�va�on • Lifecycle automa�on across email, SMS, and social channels • Segmenta�on, tes�ng, and conversion-focused op�miza�on 2. CRM, Automa�on & Workflow Systems • CRM setup, cleanup, and lifecycle op�miza�on • Lead rou�ng, scoring, nurturing, and follow-up automa�on • Mul�-step workflows across capture, sales, and onboarding • Data hygiene, QA, documenta�on, and system maintenance 3. Campaign Execu�on, Op�miza�on & Analy�cs • End-to-end execu�on across email, paid, and omnichannel campaigns • Lifecycle flows and performance-driven campaign op�miza�on • Atribu�on, event tracking, and funnel measurement • KPI monitoring for lead quality, conversions, and ROI 4. Tools, Pla�orms & Business Collabora�on • CRMs & Automa�on: GoHighLevel, HubSpot, Pipedrive, Airtable, Zapier, Make, n8n, Webhooks, APIs • Email, SMS & Outreach: Klaviyo, Mailchimp, Thunderbird, Lemlist, Instantly, Twilio • Ads, Social & Analy�cs: Meta Ads, Google Ads, YouTube Ads, Meta Business Suite, TikTok, LinkedIn, GA4, GTM, Looker Studio, Google Sheets • Lead Gen & Web: Apollo.io, LeadScrape, LinkedIn Sales Navigator, Google Maps, Shopify, Wix, WordPress, Prin�fy, ClickFunnels • Content & Collabora�on: Canva, CapCut, ChatGPT, Claude, Gemini, NotebookLM, Higgsfield.ai, Whisk, Asana, No�on, Trello, Monday.com, Google Workspace, Stripe PROFESSIONAL EXPERIENCE Marketing Virtual Assistant — Fraser’s Mathematics Solutions (FMS) Remote (New Jersey, USA) | August 2025 – November 2025 Situa�on: FMS needed to scale digital marke�ng execu�on and automa�on to increase reach, engagement, and opera�onal efficiency for its Dope Math product line. Task: Support and op�mize digital marke�ng campaigns, CRM automa�on, email marke�ng, and web updates to drive measurable growth and efficiency. Ac�on: • Executed mul�-channel digital marke�ng campaigns across email, social, and web pla�orms. • Built and op�mized B2B/B2C email automa�ons and segmented campaigns in Klaviyo. • Managed CRM workflows and follow-up automa�on in GoHighLevel to improve lead tracking. • Updated and op�mized the Wix website with accurate product lis�ngs and integra�ons. Result: • Increased overall campaign reach by 20% across digital ini�a�ves. • Improved email open rates by 25% and click-through rates by 18%. • Reduced manual follow-ups by 35% while improving lead tracking accuracy. • Improved product visibility by 15% through op�mized website content and integra�ons. Lead Generation & Email Marketing Intern — GAOTek Inc. Remote (New York, USA) | May 2025 – September 2025 Situa�on: GAOTek required a scalable lead genera�on and email outreach process to support high-volume B2B sales efforts and improve pipeline quality in a remote marke�ng environment. Task: Execute daily lead genera�on and email marke�ng ac�vi�es while improving campaign performance, CRM accuracy, and sales follow-up effec�veness. Ac�on: • Generated and qualified 200+ B2B leads daily using Apollo and Lead Scrape, aligned to defined ICPs. • Built and op�mized email outreach campaigns using A/B tes�ng to improve engagement and response rates. • Maintained and updated CRM pipelines to ensure accurate lead status, segmenta�on, and handoff to sales. • Analyzed outreach and pipeline data to support marke�ng and sales teams with ac�onable followup insights. Result: • Delivered a consistent flow of 200+ qualified leads per day to the sales pipeline. • Increased email response rates by 25% through data-driven campaign op�miza�on. • Improved CRM data accuracy by 30%, enabling cleaner repor�ng and stronger sales execu�on. • Enhanced sales follow-up efficiency through improved lead insights and tracking. Executive Assistant & Digital Marketer — Stanco Real Estate & Consultancy Lagos, Nigeria | May 2023 – April 2025 Situa�on: A growing real estate consultancy required stronger execu�ve support and data-driven digital marke�ng to improve lead conversion, brand visibility, and client engagement. Task: Provide execu�ve-level administra�ve support while building and execu�ng digital marke�ng systems that increased lead flow, engagement, and conversion efficiency. Ac�on: • Managed execu�ve calendars, coordinated 20+ monthly property viewings, and handled client communica�ons with zero scheduling conflicts. • Implemented and managed a CRM-based follow-up system to improve lead tracking and conversion performance. • Designed and executed branded social media campaigns to strengthen online presence and audience engagement. • Planned and launched targeted digital adver�sing campaigns to drive qualified inbound real estate leads. Result: • Achieved 0 scheduling conflicts while suppor�ng 20+ execu�ve appointments monthly. • Increased lead conversion rates by 30% through structured CRM follow-up workflows. • Boosted social media engagement by 40% through consistent, branded campaigns. • Generated 50+ qualified inbound leads within three months from targeted ad campaigns. KEY PROJECTS • Instagram DM Lead Capture Automa�on (ManyChat) Comment/DM → Qualifica�on → CRM Sync → Follow-Up Captured leads 24/7 from social traffic Increased inbound leads by 42% • Full Funnel Automa�on System (GoHighLevel) Ad → Funnel → CRM → Email/SMS → Pipeline Automated lead-to-sale journey Increased close rate by 33% • Repor�ng & Analy�cs Automa�on (Zapier) CRM Data → Google Sheets → Scheduled Reports Saved 10+ hours/week on repor�ng • Abandoned Cart Recovery Automa�on (Klaviyo) Browse → Add to Cart → Abandon → Email/SMS Recovered lost revenue Increased cart recovery by 22% • Service Booking Automa�on (WIX) Website Booking → Confirma�on → Reminder → Follow-Up Reduced no-shows by 35% • Product Launch Automa�on Engine (Shopify) New Product → Email/SMS → Upsell → Review Accelerated launch performance Boosted first-week sales by 30% EDUCATION Bachelor of Science (B.Sc.) in Physics Ambrose Alli University, Ekpoma, Edo, Nigeria || 2017 PERSONAL STRENGTHS • • • • • Expert in digital marke�ng strategy and CRM automa�on systems Deep knowledge of lead management, funnel op�miza�on, and lifecycle marke�ng Ability to translate business goals into scalable marke�ng workflows Skilled in marke�ng opera�ons, campaign automa�on, and process op�miza�on Strong communicator across marke�ng, sales, and technical stakeholders AVAILABILITY Immediate Contract, Hybrid, or Remote Roles: Digital Marketing Strategist & CRM Automation Specialist | Social Media Marketing | AI Powered Digital Marketing | AI Marketing Prompt Specialist