Bright Omoriame

Portfolio Print-on-Demand Store Setup and Management Using Printify This portfolio shows my hands-on experience running a Print-on-Demand (POD) business using Printify. It covers the full setup and daily management of a POD store, not just basic platform use. I handle product sourcing, backend setup, mockup creation, and product listings designed to improve visibility and conversions. Each screenshot highlights a different step in my workflow for building zero-inventory online stores. The focus is on keeping operations organized, products easy to find, and the overall shopping experience smooth for customers. 2 G I R B M O T H 3 I OR E M A The image (page 3) shows the main Printify “My Products” dashboard, which is the core workspace for running a print-on-demand (POD) business. It highlights how products are created, managed, and connected to live sales channels without holding physical inventory. This setup supports smooth e-commerce operations and scalable backend management. On the left side, the menu includes Dashboard, Catalog, Orders, and Wallet. This acts as the central control panel for the business. From finding trending products in the Catalog to tracking income in the Wallet, it covers the full e-commerce workflow and helps maintain operational efficiency. The main product list shows product images, number of variants, and print providers. This reflects strong digital product management within a zero-inventory model. Products with multiple sizes and colors are well organized, making it easy to scale the store and manage the product catalog. Columns for print provider, stock status, and shipping profiles support clear supply chain visibility. Seeing “in stock” status helps prevent fulfillment issues and improves order reliability. The green Published icons confirm active store integrations with platforms like Shopify or Etsy. This ensures product data stays synced and allows quick edits, supporting flexible merchandising and conversion optimization. 4 G I R B M O T H 5 I OR E M A The image (page 5) shows the visual merchandising stage in the Printify workflow, where product mockups are selected and assigned. These mockups act as the product’s digital packaging and play a big role in how well the item sells. The goal here is to use strong visuals to boost customer engagement and improve conversion rates on the storefront. Out of over 250 available mockups, 7 are carefully chosen. This mix includes lifestyle images with models and clean flat-lay product shots. This approach supports conversion rate optimization (CRO) by building trust and clarity. Lifestyle images help customers see how the product looks when worn, while flat-lays clearly show details. Together, they reduce confusion and help shoppers decide faster. The image marked as Primary with a star icon is the main product image. This is important for click-through rate (CTR) because it’s the image shown in ads, search results, and product listings. Using a model image as the primary visual makes the product feel more real and appealing. The color filters (White and Black) show how mockups change based on product variants. This ensures accurate SKU mapping, so customers always see the correct color, helping reduce returns. Finally, the Save as Draft and Publish buttons support quality checks before going live, ensuring clean, errorfree product listings. 6 G I R B M O T H 7 I OR E M A The image (page 7) shows the product sourcing section inside the Printify platform. It represents the first step in the e-commerce process: choosing the right base products from a large product library. This view shows how I explore different product types, from apparel to home goods, and apply a data-driven merchandising strategy based on what the market wants. The menu is clearly organized into categories like Men’s, Women’s, Kids, and Home & Living, with subcategories such as Hoodies, Mugs, and Wall Art. This supports market segmentation by making it easy to spot profitable niches, not just random products. It helps build a balanced product lineup that supports crossselling and increases average order value (AOV) with related items. Quick links like Bestsellers, New Arrivals, Holiday Picks, and Printify Choice show a focus on trend-based product selection. These filters rely on platform data to highlight products with strong demand, good quality, and proven market fit, helping reduce return risk. Filters for eco-friendly products and USA-assembled items support ethical sourcing and allow the catalog to match specific brand values, which is useful for storytelling and premium pricing. Finally, features like Embroidery, Engraving, and All-Over Print (AOP) highlight advanced customization options that support premium, high-margin products. 8 G I R B M O T H 9 I OR E M A The image (page 9) shows the main dashboard (Command Center) of a high-volume Print-on-Demand (POD) business inside Printify. It gives a real-time overview of the store’s health by tracking key financial numbers, order activity, and how fast new products are being launched. This view supports smart decisionmaking and helps keep production and fulfillment running smoothly. At the top, data cards show Orders requiring action, Products published (16 in the last 7 days), and Costs to date ($1,955.82). These numbers reflect real business intelligence. The cost figure shows experience managing ongoing operational spend, while the product count highlights strong catalog velocity, quickly testing and launching new ideas to follow market trends. The Orders requiring action card shows zero, which signals an efficient fulfillment workflow. It means issues like design errors or stock problems are handled early, helping meet delivery timelines and protect customer retention. The News, offers, and trends section highlights new features like custom fonts. Using these tools supports brand differentiation and product personalization, keeping the store aligned with changing customer preferences. Finally, the store selector with the green Shopify icon confirms smooth cross-platform integration, allowing automated data sync across the full e-commerce tech stack. 10 G I R B M O T H 11 I OR E M A The image (page 11) shows the Product Content Interface, which is the final step before a product is published. This is where product titles, descriptions, and features are optimized to improve search visibility, on-page SEO, and conversion rates on the storefront. The product title field includes “Sweatshirt,” combined with other relevant terms. This shows keyword optimization in action. The title is built using high-intent keywords like “Educator” and “Sweatshirt,” while still keeping the brand identity clear. This helps the product rank for the right search terms and attract buyers who are actively looking to purchase. The product description starts with “Experience ultimate comfort…” and uses bold text and clean formatting. This is conversion-focused copywriting. Instead of listing features only, the copy highlights benefits and emotions, making the product more appealing. The formatting also improves user experience (UX) by making the content easy to scan. The Product Features section uses bullet points like “Cozy Fabric Blend” and “Classic Fit.” This structure improves clarity, highlights key selling points, and helps shoppers make faster decisions. Finally, the size table option and automatic optimization setting support customer experience and reduce returns, showing attention to performance and post-purchase satisfaction. 12 summary Print-on-Demand Store Setup and Management Using Printify In summary, these examples show how I combine POD operations with digital marketing. I manage the full product lifecycle, from choosing reliable suppliers and organizing products to creating strong visuals and SEO-friendly listings. This structured approach helps build Print-on-Demand stores that are easy to scale, user-friendly, and designed for steady growth through better traffic, higher conversion rates, and longterm sales. 14 thank you Appreciate you reading through.