Bright Omoriame

Portfolio HighLevel Website Chat for Lead Capture and Live Support This case study explains the full process of adding a chat widget to a website inside GoHighLevel. It covers everything from preparing the website settings to configuring the chat tool that helps engage visitors in real time. The screenshots show each step clearly, demonstrating how the chat widget is created, customized, connected to the website, and tested on the live site. The goal is to make sure no website visit goes to waste. By placing the chat widget correctly and linking it to the CRM, every conversation automatically turns into a lead inside GoHighLevel. This setup helps convert passive visitors into real contacts the business can follow up with, creating a simple but effective lead capture system that works 24/7. 2 G I R B M O T H 3 I OR E M A G I R B M O T H 4 I OR E M A The images (page 3 & 4) show the Sites Dashboard in GoHighLevel, which acts as the main area for managing digital assets like Funnels, Websites, Stores, Forms, and Chat Widgets. This dashboard is where the full web setup starts, and it’s important because a chat widget can only be added to an existing website or landing page. The image highlights that step, before creating a chat widget, the website itself must be set up. The top navigation includes sections like Funnels, Websites, Client Portal, Forms, and the Chat Widget tab. This reflects a unified marketing ecosystem, where all web and communication tools are managed in one place instead of using multiple disconnected platforms. It shows I can navigate these tools and connect the website foundation with conversion features like Chat Widgets. The “Create New Website” popup gives two options: starting from a blank canvas or choosing from 1000+ templates. This shows flexibility in how websites can be built, either through quick template-based setup for fast launches, or fully custom layouts when branding and UX/UI need more control. The dashboard also displays existing sites with details like page count and last updates. This demonstrates the ability to manage multiple web properties and keep everything organized before adding tools like the live chat widget. 5 G I R B M O T H 6 I OR E M A G I R B M O T H 7 I OR E M A G I R B M O T H 8 I OR E M A G I R B M O T H 9 I OR E M A The images (page 6-9) show the early setup stage of a new website built from one of GoHighLevel’s templates. The site (named “Vacahub”) is still in its basic form, and the images clearly show that no chat widget has been added yet. This represents the “before” stage, where the website structure is in place but not yet optimized for lead capture or conversion. On the left, the editor displays the SEO Meta Data panel with fields for the page title, description, keywords, and social image. This is part of the on-page SEO setup, making sure the website is ready for search engines and looks correct when shared on social media. The live preview shows the header and footer of the site with no chat icon or floating action button. This helps identify that the website currently has no real-time communication tool, which is important for reducing bounce rates and improving conversions. Noticing this gap is what leads to adding the chat widget in the next step. The “Pages” dashboard also appears, showing a full page structure like Home, About, Pricing, FAQ, Contact, and Blog. This confirms that the new website template has been fully imported and is ready for further setup before adding the chat widget integration. 10 G I R B M O T H 11 I OR E M A G I R B M O T H 12 I OR E M A The images (page 11 & 12) show the starting point for creating a Chat Widget inside GoHighLevel. This is the step where a normal website begins to turn into an active lead-generation tool. The images walk through the options available when beginning the setup, helping decide the best communication method based on the client’s needs and capacity. The main dashboard displays the “Webchat for your website” section with a prompt to “Create your first chat widget” using the + New button. This is where the engagement process begins. Adding a chat widget helps reduce friction for visitors and increases the chances of capturing leads directly from the site. The next screen presents different chat options, such as SMS/Email Chat for collecting visitor details when real-time replies aren't possible, and Live Chat for instant two-way communication. This shows how GoHighLevel allows you to choose a setup that fits the team’s workflow, either asynchronous follow-up or real-time engagement. There is also a Voice AI option, which can handle conversations automatically, and an All-In-One Chat option that connects channels like WhatsApp, SMS, Email, and Live Chat into one inbox. This ensures all interactions are centralized and easy to manage. Overall, these images explain the starting steps and available choices for building a custom chat widget inside GoHighLevel. 13 G I R B M O T H 14 I OR E M A G I R B M O T H 15 I OR E M A G I R B M O T H 16 I OR E M A G I R B M O T H 17 I OR E M A G I R B M O T H 18 I OR E M A G I R B M O T H 19 I OR E M A G I R B M O T H 20 I OR E M A The images (page 14-20) show the steps I followed to set up the Chat Widget inside GoHighLevel. This is where the visual style, welcome text, and lead-capture fields are customized. All of these settings help make the widget match the client’s brand and improve how visitors interact with it. Every option shown here can be updated or changed later as needed. The Widget Customization panel lets me adjust colors, upload an avatar, and choose where the widget appears on the screen. This ensures the chat widget blends naturally with the website instead of looking out of place, which helps build trust and improves engagement. Next is the Welcome Message setup, where I added a friendly greeting (“Hi there! Have a question? Chat with us here”). This simple line works as an invitation and encourages visitors to start a conversation, which is an important part of conversational marketing. The Chat Window preview includes fields for Name, Phone, and Message. These required fields help capture useful lead information while keeping the process quick and easy for the user. Finally, the configuration includes options for Legal Messages and Agency Branding. This ensures the chat widget stays compliant with privacy rules and can be white-labeled for a clean, professional look. 21 G I R B M O T H 22 I OR E M A G I R B M O T H 23 I OR E M A The images (page 22 & 23) show the Site Settings & Configuration Hub for the “Short-Term Rental Management” website. They highlight the final connection step between the chat widget I created earlier and the website itself. This step is important because it confirms that the no-code integration inside GHL works smoothly without needing manual scripts. You’ll see the “Chat widget” dropdown move from “None” (image 22) to selecting “Chat Widget 1” (image 23). This shows how the system connects everything inside the GHL ecosystem. Instead of copying embed codes or dealing with HTML, I simply pick the correct widget name I previously saved. Once selected, the widget automatically appears on every page, keeping the UI consistent. The settings page also includes fields for head and body tracking codes. This shows that I understand where global scripts like Google Analytics or Facebook Pixel (GTM) would normally be added and how they work with the site's tracking setup. Lastly, the domain selector and the “/short-term-rental-management” path confirm the live setup. Choosing the right domain ensures the chat widget shows up correctly on the final, public-facing webpage, the real customer touchpoint. 24 G I R B M O T H 25 I OR E M A G I R B M O T H 26 I OR E M A The images (page 25 & 26) show the final production rollout of the chat widget on the live Vacahub website. They confirm that the widget is now fully active, visible in the bottom-right corner, and ready to capture leads from anyone who visits the site. The blue circular chat icon in the bottom-right works as a persistent call-to-action (CTA). Unlike normal buttons that disappear when someone scrolls, this widget stays in place so users can get help or start a conversation at any point in their browsing journey. Its placement follows common UI patterns, especially the expected “bottom-right chat position.” This matches what users see on most websites, which removes confusion and makes the widget easy to find instantly. The blue color of the icon stands out clearly against the website’s neutral background. This is part of a simple visual attention strategy, the contrast helps draw the eye without affecting the site’s overall branding and can improve CTR. The widget also renders neatly over the hero section and footer without shifting anything on the page. This confirms that the GHL script was added correctly and that the setup is bug-free and ready for traffic. Overall, the images simply show that the chat widget is now live on the website. 27 G I R B M O T H 28 I OR E M A G I R B M O T H 29 I OR E M A G I R B M O T H 30 I OR E M A G I R B M O T H 31 I OR E M A G I R B M O T H 32 I OR E M A G I R B M O T H 33 I OR E M A G I R B M O T H 34 I OR E M A The images (page 28-34) show how a live conversation works inside GoHighLevel, from both the visitor’s view on the website and the operator’s view inside the CRM. They demonstrate a smooth two-way chat flow where a visitor’s message immediately appears in the Conversations section of GoHighLevel, turning it into a support conversation that can be tracked and managed. The GHL Conversations dashboard displays an active chat with “Guest Visitor Cxhlu,” along with filters like Unread, Recents, and Starred. This shows how all communication is managed in one place. Instead of switching between different chat apps, support teams can handle messages from SMS, email, and the website in one centralized inbox, making responses faster and more organized. On the frontend widget, the user “Mac Donald” is asked to enter their name and phone number during the chat. This is a simple way to collect customer details while the conversation is happening, turning anonymous visitors into real CRM contacts for follow-ups and marketing. The images also show the operator replying “I’ll have it resolved in a few minutes…” and the user receiving it instantly. This proves the chat works in real time and supports quick customer service. Finally, the widget ends with a feedback option “Please rate your experience”, which helps track customer satisfaction and improve support performance. Overall, these images highlight how a typical customer support conversation works inside GoHighLevel using the Conversations button. 35 G I R B M O T H 36 I OR E M A G I R B M O T H 37 I OR E M A The images (page 36 & 37) show how GoHighLevel automatically saves new leads from the chat widget into the CRM. Once the visitor enters their details during the chat, the system instantly creates a full contact profile, proving that the chat widget doesn’t just collect messages, it also helps build a real lead database. The contact profile for “Mac Donald” is automatically filled with name, email (macdonald@xxx), and the source listed as “Chat Widget Form.” This means no manual entry is needed. Every detail the visitor submitted in the chat is stored correctly in the CRM, keeping the data clean and ready for marketing follow-ups like email campaigns or SMS nurturing. On the right side, the Activity Timeline shows all actions tied to this lead, such as “Chat Widget Form” and “Page Visited.” This helps track the customer journey and understand what the visitor did before reaching out, which is useful for targeting high-intent leads and planning better follow-up messages. The main Contacts list also displays this new lead alongside others from different sources. This confirms that every incoming lead, whether from chat, forms, or imports, enters one organized database. This is the core of lead generation inside GoHighLevel and shows how contacts are automatically created and stored for future marketing activities. 38 summary HighLevel Website Chat for Lead Capture and Live Support In summary, these images show how adding a chat widget to a website on GoHighLevel brings both technical setup and customer experience together. By connecting the chat widget, updating the website settings, and allowing the CRM to capture data automatically, the system collects high-intent leads the moment visitors interact, without any manual input. This project demonstrates how a normal website can become an active marketing tool. The chat widget makes real-time engagement easy, helps visitors get support quickly, and turns each conversation into a stored CRM contact. Overall, it proves the ability to set up a smooth, automated lead-generation process that increases conversions and improves how the business communicates with its audience. 40 thank you Appreciate you reading through.