BRIGHT NDUBUISI
Digital Media Buyer-| - | Lagos, Nigeria
https://www.linkedin.com/in/ehrlichbright/
PROFESSIONAL SUMMARY
Data-driven Digital Media Buyer with 6 years of experience in building campaigns to increase brand visibility
and lead generation. Advertising strategies have generated roughly420M+ revenues for businesses. Adept at
identifying new opportunities, managing vendor relationships, and delivering impactful insights to clients.
PROFESSIONAL EXPERIENCE
Digital Paid Media Executive,
April 2024 – present | Lagos, Nigeria
Brandlife Limited Marketing Agency
Drive SEM, Display, and LinkedIn campaigns for HP partners across Uganda, Ghana, and Nigeria,
increasing conversions against conversion funnels.
Steer Meta ad campaigns for SaraFoam and Nuden Poundo, uplifting through conversion funnel
optimization.
Enhance campaign performance through granular placement and creative optimization based on KPI
analysis.
Provide actionable insights to clients through comprehensive flight and weekly reports, leading to
informed decision-making and improved campaign strategies.
Resolved pixel installation and conversion tracking issues on Meta and Google.
Conceived and spearheaded SEO-as-a-Service for Brandlife Limited, utilizing the company's own website
as both a pilot and case study. This initiative successfully improved the SEO ranking for selected keywords,
resulting in an increase of 2,000 monthly visitors.
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Digital Marketing Consultant,
May 2023 – present | Lagos, Nigeria
Stage Africa & Media Advisory
Led the content marketing team in driving SEO efforts for Stage Africa's website, achieving an increase of
4,000 monthly visitors within 8 months.
Managed and coordinated brand creatives for Stage Africa's social media strategy across LinkedIn,
Facebook, and Instagram by leading the social media team.
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Digital Marketing Specialist, Blue Square Limited
December 2022 – April 2024
Ikoyi, Hybrid
Identified and resolved critical landing page optimization issues by diagnosing missing plugins hindering
website performance and took initiatives to construct compelling copies resulting in a 40% surge in salesqualified leads.
Pioneered programmatic advertising campaigns using intent.ai and Eskimi, showcasing a commitment
to exploring cutting-edge technologies to enhance brand awareness and marketing effectiveness
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Planned and executed social media advertising campaigns for Blue Square Limited, emphasizing ROI,
resulting in a remarkable 47% decrease in cost per acquisition.
Managed a digital campaign budget of $1,500 per month, driving an impressive $320,000 in revenue in the
1st quarter of 2024, showcasing adept financial management and strategic allocation of resources.
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Social Media & Community Manager, Lade Closet
November 2021 – March 2022
Lekki, Lagos
Increased email open rates from 27% to 34.41% by crafting attention-grabbing headlines and implemented
storytelling.
Fostered a dynamic and interactive social media presence by creating diverse content, including memes,
videos, quizzes, and educational materials, contributing to audience engagement.
Streamlined content planning, design, and analysis, ensuring a cohesive brand image, through my
organizational and creative skills using tools like Airtable, Preview, and Canva.
Successfully applied strategic community management techniques, leveraging trends and creating
compelling content for Instagram campaigns, leading to a 1212% increase in brand visibility and
engagement metrics.
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Digital Marketing Manager, Aymie Staffing Solutions
August 2020 – October 2021
Lekki, Lagos
Grew email list from 549 to 1400 by leveraging social media channels to promote newsletter snippets and
encourage sign-ups, fostering community engagement among parents.
Expanded social media followership on Instagram and Facebook from 1119 to 5054 within a year through
consistent sharing of engaging content, hosting live sessions, and implementing occasional giveaways.
Co-organized a successful campaign resulting in a notable 40% increase in domestic staff registrations for
Aymie Staffing Solutions.
Ensured brand consistency and alignment by managing brand visuals on social media platforms in
adherence to brand guidelines.
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Digital Marketer, Desol Medical Solutions
March 2018 – March 2019
Ebute Metta, Lagos
Spearheaded the development and execution of high-performing Facebook, Instagram, SEO, and SEM
campaigns by aligning initiatives with budgetary constraints to achieve online objectives.
Secured three procurement deals through strategic outbound sales efforts.
Enhanced website performance and traffic by 24% through rigorous bi-weekly analysis utilizing Google
Analytics, optimizing digital strategies accordingly.
Leveraged Canva and Tailorbrand templates to craft bespoke banners and creative flyers for campaigns,
driving a noteworthy 15% increase in conversion rates.
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SKILLS
Core Skills
Meta ads
Google ads
LinkedIn ads
Email Marketing
Copywriting
Content Research
Content Writing
Content Creation
Graphic Design
Video Editing
Data Analysis
Tools
Excel
Canva
Capcut
Hootsuite
Mailerlite
Airtable
Later
Hubspot CRM
Renderforest
EDUCATION
Federal University of Technology,
B.Tech Electrical Electronics Education
Kemesther College, Senior School Certificate (SSCE)
2018 | Minna, Nigeria
2012 | Lagos, Nigeria
CERTIFICATES
Digital Advertising Certified
Hubspot Academy
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