Bridget Okoh

Bridget Okoh Tel:- |-| United Kingdom 🇬🇧 A dynamic and results-driven marketing specialist with over 4 years of experience in creating and executing comprehensive digital marketing strategies. Proven track record in social media management, paid media campaigns (Google Ads, Meta), Account Based Marketing, and email marketing. Adept at using data-driven insights to optimise campaign performance, increase brand visibility, and drive business growth. Highly skilled in content creation, SEM, and PPC, with a strong creative flair. Seeking to leverage expertise in a fast-growing company. SKILL SETS ● ● ● ● ● ● Customer Success & Account Management: Expertise in managing client portfolios, fostering long-term relationships, and ensuring high levels of client satisfaction. Marketing Automation & Email Marketing: Skilled in planning, executing, and optimizing email marketing campaigns and SEM strategies to enhance ROI. SAAS & Digital Tools: Proficient in managing SAAS platforms, deeply understanding customer needs and how to meet them through automation tools. Data Analysis & Reporting: Proficient in data analysis, particularly in Excel and Power BI, with a focus on extracting actionable insights to improve performance. Communication & Stakeholder Management: Exceptional communication skills, effectively conveying complex information and maintaining strong relationships with internal and external stakeholders. Agile Methodology: Competent in Agile project management, ensuring successful and timely delivery of projects. TOOLS ● ● ● ● ● Marketing Automation Platforms: Salesforce Pardot, Mailgun, Mailchimp, Clevertap, Klaviyo, Sendgrid Advanced Excel: Data analysis, pivot tables, VLOOKUP, macros etc. Power BI & Google Analytics: Dashboard creation, data visualisation, and performance tracking. CRM Tools: Salesforce, Zoho, Omnibiz, Freshsales and more Project Management: Jira, Wrike, Asana, Microsoft 365, Google Workspace. WORK EXPERIENCE Marketing Specialist GIG Logistics, London ● ● ● ● ● ● ● ● Mar. 2021 - Present Managed and executed email marketing campaigns, utilising Salesforce CRM and Marketing Cloud Account Engagement to target and engage prospects. Coordinated large marketing events, including conferences and trade shows, to raise brand awareness and generate leads. Worked closely with in-house graphic designers to develop promotional materials for sales and marketing campaigns. Managed paid social media campaigns on Facebook, Instagram, LinkedIn, and TikTok, driving a 20% increase in social media engagement and follower growth. Analyzed the performance of marketing campaigns, adjusting strategies to optimise outcomes. Designed and implemented email marketing campaigns using Salesforce Marketing Cloud, improving open rates by 22%. Coordinated SEO and SEM strategies to boost organic search rankings and paid search performance, leading to a 30% increase in lead generation. Provided detailed performance analysis and reports to senior management, using data insights to inform future marketing strategies. Marketing Account Manager OmniRetail Technology Jan. 2019 - Mar. 2021 ● ● ● ● ● ● Managed marketing automation and email marketing campaigns for e-commerce clients, optimising campaign performance to increase ROI. Developed and executed digital marketing strategies across multiple channels, including social media, email, and PPC, contributing to a 25% increase in web traffic and a 15% growth in customer acquisition. Analysed campaign performance using Google Analytics and other tools, providing actionable insights for optimization. Developed upselling and cross-selling strategies based on client needs and market insights, contributing to sustained account growth. Built, sent, and analysed email marketing campaigns using Constant Contact/Sendgrid/Mailchimp, enhancing email engagement and conversion rates. Supported CRM database management, ensuring the accuracy of contact details and campaign targeting data. EDUCATION & CERTIFICATION • University of Lagos, Bachelor of Science (BSc) in Genetics • New Horizon, Microsoft Specialist (MOS) in Excel • NIIT, Oracle Certified Associate (OCA) in Database Administration REFERENCES Available upon request