Brian John Hagberg

BRIAN HAGBERG Charleston, SC | Regional Sales Director | Health Systems Executive - |-| www.linkedin.com/in/brian-hagberg PROFESSIONAL SUMMARY --------------------------------------------------------------------------------------------------------------------------• NEW BUSINESS DEVELOPMENT: Drive market adoption and maintenance of $1M - $40M partnerships with IDN’s, GPO’s, Health Systems, Hospitals, Fire/EMS and Government Health • EDUCATIONAL DEVELOPMENT & TRAINING: Developed and delivered targeted educational initiatives for fellows, residents, nurses and techs including surgical education, clinical competency training, and simulation-based learning • CUSTOMER RELATIONSHIP: Managing collaboration with clinicians, C-Suite, leadership, supply chain and finance • NEGOTIATION AND CONTRACTING: Creation, implementation and analysis of independent and national agreements • INDUSTRY KNOWLEDGE: Trauma, Emergency, Critical Care, Fire/EMS, General Surgery, Surgical Oncology, Urology, CardioThoracic, Colo-Rectal, GYN, Robotics and Wound Care Specialties • PRODUCT PORTFOLIO EXPERTISE: Surgical, Tissue Closure, Surgical Energy, Hemostats, Biologics, Monitoring and Pain • SALES TOOL MANAGEMENT: Developing, implementing, and managing sales tools and technologies for sales productivity • BUSINESS ACUMEN: Knowledge of market trends, competitive activity, positioning, pricing and reimbursement • INTEGRATED TEAM LEADERSHIP: Leading /facilitating cross-functional teams with company, customers and KOL’s AREAS OF EXPERTISE ---------------------------------------------------------------------------------------------------------------------------------✓ Sales Strategy Design ✓ Strategic Customer Partnerships ✓ Product / Procedure Training ✓ Market Targeting / Forecasting ✓ C-Suite Relationships ✓ Talent Acquisition/Development ✓ CRM Management/Optimization ✓ Healthcare Sales Leadership ✓ Presentation/Meeting Skills ✓ High Level Negotiation Skills ✓ KOL Relationship Management ✓ Data Analysis/Reporting ✓ Consultative Selling ✓ Cross-Functional Collaboration ✓ Lead/Change Improvement PROFESSIONAL EXPERIENCE -----------------------------------------------------------------------------------------------------------------------BEEKEN BIOMEDICAL | National Regional Sales Director | September 2023 to Present • Prospecting, qualifying, and closing new business in Hospitals, IDN’s, Health Systems and Fire/EMS • Developing National Strategy for IDN’s, VA’s, DOD’s, EMS, First Responder, Wound Care, Home Health • Development of Marketing and Education Materials, Employee On-Boarding and Product Line • Collaboration with Marketing on New Products, Pricing, Strategies, Clinical Labs and Meetings • Conducting research and customer consult sessions on expansion of procedures and product portfolio • Acquiring and maintenance of market intelligence of competitive activities, positioning, and pricing HOME PLATE ENTERPRISES | National President | February 2023 to Present • Consulting and Business Development Planning o Supply - Chain Sourcing, Remote Patient Monitoring System, Pain Pump, Iceless Cold Compression Treatment, VR Pain Management Therapy, Medication System, Exosomes, Peptides, QR Technology Medical Alert Band, Hemostatic Dressing, Hand Hygiene Company, Disposable Ureteroscope, Natural Matrix Protein Bone Growth AGILITI HEALTH | SC, NC, GA, TN, VA, MD, DE, WV, DC Health Systems Executive | April 2021 to February 2023 • Identified, qualified, and closed new business bookings in IDN’s and Health Systems with CEO, CNE, CNO, CFO, COO, Clinical Leadership, Supply Chain Leadership, Clinical Engineering and Economic Buyers • Collaborated with DVP of Sales, Finance, VP of Ops, Territory Executives and Specialists on IDN/GPO Execution • Developed and facilitated IDN Strategic Account Workshops with Agiliti IDN Teams • Created and conducted formal business reviews with IDN, Facility and Agiliti Teams MIMEDX | SC, NC, GA Account Executive – Federal and Commercial Divisions | May 2019 to April 2021 • Drove sales 44% growth 2019 and performance goals for Wound Care product portfolio • Identified and executed market growth by with new strategies, effective sales plans, new patients and implants • Provided tailored educational support on insurance/reimbursement and product use to healthcare professionals • Maintained awareness of competitor’s activities through internal and external communications/updates • Developed a Competitive Product Matrix for region OLYMPUS CORPORATION | SC, GA Territory Manager – Surgical Energy Division | November 2017 to May 2019 • Delivered education and sales presentations on surgical energy systems and tissue closure solutions, supporting healthcare institutions with training and clinical integration • Selected as South Representative for Area Leadership Advisory 2018 and AAO & 2019 SAGES Meetings MEDTRONIC-COVIDIEN-US SURGICAL | SC, GA Executive Account Manager – General Surgical Products $6.3M | October 2013 to October 2017 • Executed 10% Growth 2013 / 7% 2015 of Instrumentation, Wound Closure and Electro-Surgery lines • Chosen as 2015/2016 Leadership Advisory Board Member and Area Instrumentation Ambassador • Conducted Recommended Practices of Electro-Surgery Training to nurses and surgical technicians • Collaboration with Marketing/R&D on New Products, Pricing, Strategies, Clinical Labs and Meetings • Created Sales Blueprint System on each product category linking to product/procedure tools MEDTRONIC-COVIDIEN-US SURGICAL | SC, NC, TN, KY, GA Regional Manager – General Surgical Products $40M | October 2011 to October 2013 • Promoted to position to hire, develop and manage 8 representatives in Mid-Atlantic Region – Achieving 8% Incremental Growth • Fostered and developed winning team culture through field rides, weekly one on one meetings and quarterly business reviews • Designed and delivered new Conversion Process and National Instrumentation Training for sales and management teams MEDTRONIC-COVIDIEN-US SURGICAL | Partners Healthcare (Brigham / MGH) Executive Surgical Device Specialist $9M | October 2007 to October 2011 • Promoted to current position to assist Manager with hiring /onboarding / coordination of regional meetings / presentations at regional and area meetings – exceeded quota attainment 2008,2009, 2010, 2011 • Area Presenter for Lap Sleeve Gastrectomy, SILS GYN, Tri Staple, Competitive Tactics / Products • Chosen by CEO to create and present: History of Surgical Stapling and Hands-On Session at Controllers Meeting • Selected as Regional Product Ambassador for Hemorrhoid, Tri-Staple and Powered Regional Training • Promoted to Mentor Program to lead, mentor and develop sales representatives • Promoted to Covidien Area Development and Emerging Leader Programs 2007 MEDTRONIC-COVIDIEN-US SURGICAL | Partners Healthcare (Brigham / MGH) Senior Certified Surgical Specialist $7M | October 2006 to October 2007 • Promoted to position after consistent Quota Achievements - closing $1.1M incremental revenue 112% quota attainment 2007 • Selected as Regional Procedural Growth and Education Leadership Council in 2007 • Chosen as Creator/Presenter of Training Seminars for surgeons, nurses, surgical techs and sales teams • Selected as Northeast Representative for Allergan Lap Gastric Band Training for the sales team • Promoted to Regional Sofradim Hernia Leadership Council and Mentor MEDTRONIC-COVIDIEN-US SURGICAL | Worcester, MA Territory Account Representative | October 2000 to October 2006 • Promoted to position after 1 year at previous title • Completed Auto Suture Mechanical Evaluations – 2004, 2002, 2001 – drove 17% sales growth • Development of Harvard Minimally Invasive Surgery Skills Lab and Training Center • Chosen as Team Lead to manage suture and endo conversion teams in Nebraska and Kentucky MEDTRONIC-COVIDIEN-US SURGICAL | New England Region Product Specialist/Suture Representative | October 1999 to October 2000 • Trained/Converted surgeons to laparoscopic | open hernia and Subfascial Endo Perforator Surgery – • Attaining 148% quota for 6 Representatives and Regional Manager CAREER AWARDS AND HIGHLIGHTS -------------------------------------------------------------------------------------------------------------❖ Chairman’s Council 2007 (Top 7 US | Top 100 Worldwide | 112% Total | 132% Ligasure | 158% Hernia ❖ President’s Club 2000 (1st in US| 148%) ✓ ✓ ✓ ✓ ✓ Manager’s Circle 2012 (106%) Winner’s Circle 2016 (100%) Winner’s Circle 2015 (105%) Southeast MVP 2014 Winner’s Circle 2013 (108%) ✓ ✓ ✓ ✓ ✓ Winner’s Circle 2012 (106%) Winner's Circle 2011 (102%) Winner’s Circle 2010 (102%) Winner’s Circle 2009 (103%) Winner’s Circle 2008 (106%) ✓ ✓ ✓ ✓ ✓ Winner’s Circle 2007 (112%) Winner’s Circle 2005 (101%) Winner’s Circle 2003 (103%) Winner’s Circle 2002 (100%) Winner’s Circle 2001 (115%) PROFESSIONAL TRAININGS AND SKILLSETS ---------------------------------------------------------------------------------------------------✓ Microsoft Office Suite ✓ Complex Sales Negotiations ✓ Extreme Productivity ✓ The Challenger Sale ✓ Value Specialist Program ✓ The Persuasion Code ✓ Definitive Healthcare ✓ Getting the Edge ✓ Selling with Authenticity ✓ Sugar CRM ✓ OPEX Blue Belt Training ✓ Solution Sales ✓ Salesforce.com CRM ✓ Blue Ocean Shift ✓ Becoming Head of Sales EDUCATION ----------------------------------------------------------------------------------------------------------------------------------------------BS Consumer Affairs / Marketing ٠ UNIVERSITY OF RHODE ISLAND ٠ Kingston, RI