Brian G Herbert

Seeking to Provide:

Business and product strategy, research and analysis, and product management and marketing execution. Authoring of business artifacts as well as content for products and services. Analytics expertise to leverage customer feedback and market data to improve business decisions.

Background

Decades of experience with all aspects of the software business, with exceptional successes in product management and business development. A record of success with new initiatives and 'greenfield' projects, particularly for tech startups.

Strong knowledge of global communications service providers, including work with AT&T, Dish, Comcast, Verizon, Virgin Media/NTL, Orange, and Rogers.  Built telecom expertise into thought leadership that has included work on industry standards for TeleManagement Forum (TMF) and speaking engagements worldwide at industry conferences.

Functional Skills Summary:

Led product management bringing new products to market for multiple companies, and also led the transformation of consulting practice offerings. Leading role in product management or business development at three startups that successfully executed their exit strategy and were acquired by larger firms.

In business development, led sales of over $25 million in software and services to telecommunications providers in less than 3 years. Have executed creative arrangements with partners and for intellectual property rights, both of which expanded markets for his employer.

Wrote winning proposals for multiple employers. Writing skills have been leveraged by several employers for white papers, articles, marketing content, and sales presentations. Has created and delivered seminar content in Asia, the US, and Europe. Training in business and proposal writing, solution selling, and negotiations.

Led customer engagement and alignment activities in multiple roles. Has initiated and managed focus groups, VIP customer roundtables, user conferences, surveys and formal feedback mechanisms, and online customer web portals.

Won industry award for "Most Innovative Business Intelligence Application", on which I enabled the client's integration of operational and marketing data, leading to breakthrough gains in new sales for client, while also retaining intellectual property which led to new offerings and sales for my employer.

Education:

MBA Degree - Management, George Mason University

BA Degree- Psychology, University of Colorado

Certifications in Data Analytics; Machine Learning and Data Science, Emory University

Employers/Clients: Accenture, AT&T, Dish, Amdocs, Oracle/BEA, Cap Gemini, CGI/AMS, plus multiple VC-funded startups