PROFESSIONAL EXPERIENCE
eTechnologies | March 2015 - Current
Chief Marketing Officer
Built an in-house as well as off-site contractor team consisting of 22 people. I’ve been managing:
designers, developers, SEO/SEM & paid advertising specialists, email marketing managers and
marketing assistants in developing a sophisticated digital marketing operation that empowers a
50 million dollar business.
I’ve been responsible for developing procedures, hiring and training of the team from scratch
as well as reporting to the CEO and board of directors. My contribution has generated profound
impact on digital transformation of the marketing department as well as the entire company. I’ve
ensured year over year growth in lead acquisition, and always looked for out of the box ideas as
well as implementation on how to improve the profits and leads.
BRIAN BOJAN DORDEVIC
--Chicago, IL, 60610
PROFILE
I am Chief Marketing Officer with a focus on
digital advertising, search engine optimization
and managing all digital assets of a modern tech
company. My career growth was organic, as I
originally graduated Investment banking during
the 2008 crisis, I’ve pivoted my career into all
things digital, and been in this field for over a
decade, right out of the college.
I take pride in my ability to create and build
teams that include front end developers,
designers, SEO and SEM Specialists as well as
other types of marketing assistants. I am a go
getter, so if I miss something within my own
resources I am quick to find service providers for
my relevant challenges. I have experience with
large teams, marketing budgets, creative as well
as technical personnel.
During this tenure I was also a point of contact for media buying agencies and other offline
marketing activities.
eTechnologies | October 2013 - March 2015
Web Performance Analyst
Built 6 figure successful search campaign, carefully executing geo targeted ads, with high click
through rates and impressive conversion rates. The campaign is operating with positive return
on investment since day one. Managing the development of landing pages with the team of
designers. Responsible for creation of automated email marketing platform that sends out 10
000 highly personalized emails a month.
• Responsible for 3 million dollars a year budget in a competitive financial vertical
• Geographical planning of Adwords campaigns - micro-targeting
• Optimizing Landing Pages For Conversion - 30% conversion rate on lead generation forms in
financing
• Copywriting Ads - Average CTR rates across the entire search campaign 10%+
• Development of re-marketing campaigns through AdRoll.com, Adwords, Retargeter.com
• Running email marketing campaigns - increasing average open rates to 40%
Proton System | January 2012 - July 2013
Online Marketing Manager
Responsible for establishing e-commerce system and coordinating multicultural team. Developed
team members, changed the culture of the company and transformed it into a modern business.
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On-Page SEO
Content Planning and Management
Developing PPC campaigns on Adwords and Facebook
Copywriting ads
Ensuring high CTR on all PPC campaigns
Running Email campaigns
Responsible for sales increase online
Lacalut (contract work) | August 2011 - July 2013
Coordinated team of PHP developers in creation of B2B e-commerce website. Coordinated email
marketing efforts targeted towards pharmacies and health retail stores. As a result we created
online revenue stream, lowered communication costs and improved partnerships with our
retailers. Increase of sales of 30% and more.
• Creation Of Auto Responders in Aweber
• Customer support and education for retail partners
• Facebook Branding and Awareness Large Scale Campaigns. Result: captured 7000 fans and
insane number of impressions on a tight budget.
• Google Adwords Campaigns For Niche Products
PERSONAL SKILLS
First Beat Media | July 2010 - July 2011
Project Management
User Experience
Ads Copywriting
Photography
Online Marketing Manager
Initially worked on SEO as back link coordinator, but due to talent quickly promoted to a manager
position. His own projects and ideas were accepted and executed quickly. This was a great
learning experience, where the foundations of successful team work were set in stone.
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CONNECT WITH ME
http://bojan.tv
www.linkedin.com/in/bojandordevic
Keyword research and project planning
Coordinating the team and resources for successful completion of the project
Off-site SEO
Community Management
