BRIAN ARERI MBOGA- Kisii- |- Arerib Areri Brian @AreriB
Objective
Experience SEO Copywriter with a proven track record of driving organic traffic and increasing search engine
rankings. Seeking a challenging position where I can utilize my exceptional writing skills, Keyword research
expertise and content optimization strategies to contribute to the success of the organisation
Skills
Digital & Marketing Content Creation
Search Engine Optimization (SEO)
Social Media Marketing
Data Analysis & Google Analytics
Customer Relationship Management (CRM)
E-commerce Platforms Optimization
Experience
Upwork Freelance
January 2021 - To date
Freelance We Developer & SEO Copywriter
Worked with various clients to develop SEO-Optimized content for websites, blogs and online publication.
Conducted thorough keyword research and incorporate relevant keywords into content to improve search
engine visibility.
Crafted compelling headlines and meta description to enhance click-through rates
Collaborated close with clients to understand their brand voice, target audience and content goals.
Edited and Proofreading content to ensure grammatical accuracy, consistency and SEO compliance.
Successfully improve organic traffic and search rankings for multiple clients websites.
Edited and Proofread content for accuracy, style and SEO best practices
Stayed up-to-date with the latest SEO trends and algorithm changes to continuously refine content
strategies and improve search rankings.
Take n Tora Inc.
November 2021 - November 2023
Remote Web App Developer
Designing and developing web using programming languages such as HTML, CSS,JavaScript, and serverside languages like PHP, Nodejs JavaScript Framework like Vue.js React and Angular.
Collaborating with cross-functional teams to understand client requirements, gather feedback and integrate
new features and functionality.
Maintaining web applications troubleshooting issues, and providing ongoing support to users.
Developing responsive web designs that work across multiple devices and screen sizes, ensuring that the
user experience is consistent and intuitive.
Testing and debugging web applications, ensuring that they function as intended and meet client
requirements.
Conducted research to identify the most relevant and valuable keywords that users are searching for related
to the website's products or services.
Develope engagement SEO - friendly content for websites, landing pages, blog posts and social media
channels.
Farm Shop (k) Ltd
March 2020 - November 2022
E-commerce Developer & Digital Content Marketing
Conducting keyword research and optimizing content for search engines to improve it's visibility and drive
organic traffic.
Promoting the created content to reach the target audience through various channels,including social
media, email, SEO, influencer outreach, and other distribution channels.
Developing a comprehensive content strategy that aligns with the brand's goals, target audience, and
marketing objectives.
Managing website analytics and reporting on website performance metrics, such as traffic,sales, and
conversion rates, to identify areas for improvement and to make data-driven decisions.
Responsible for analyzing website performance and sales data to identify opportunities for improvement
and growth.
Responsible for creating and implementing marketing and promotion strategies to drive traffic and sales to
the website
Monitored and analyze website performance using Google Analytics and other SEO tools to track keyword
ranking. Organic traffic and user engagement metrics.
State Department Ministry of Education
January 2014 - April 2014
ICT Intern
Assisting with managing, maintaining, and analyzing data sets to support business decision-making and
reporting.
Assisting with developing and testing software applications, scripts, or programs that support business
operations.
Monitoring and identifying security vulnerabilities, implementing security measures, and educating users on
cybersecurity best practices.
Assisting with creating and maintaining IT documentation, such as user manuals, technical specifications,
and support guides.
Troubleshooting and resolving technical issues with hardware, software, and network systems for users.
Assisting with managing and coordinating IT projects, including planning, scheduling, and communicating
with stakeholders.
Certification
Content Marketing Certification by HubSpot Academy
Online Digital Marketing certificate by Google Garage.
Entreprenuership certificate by Cisco Networking Academy.
Cyber Security by Cisco Networking Academy.
SEO I & II Certified by HubSpot Academy
Education
Technical University of Kenya
Bsc. Computer Information Systems
Second Class Honours
Institute of Commerce Management (ICM)
Professional Certificate Computer Information Processing
December 2014
June 2012
