Brendan D. Loucas
San Diego, California 92128 •-•-https://www.linkedin.com/in/brendan-loucas-salespro
Senior Sales, Business Development, Client Relations
Business Consulting│Key Client Relationships / S.M.E. Marketing & Advertising
Accomplished Senior Business Development and National Sales Executive with proven track record
of over delivering on sales budgets, growth, and digital product sales, marketing of SEO, and
prospecting, social media, attraction marketing, customer engagement. Expertise in executing
strategies in aligning and streamlining business processes, ensuring efficient operations delivery in
meeting and exceeding performance goals, and identifying and developing improvements in costs,
working capital, efficiencies, and customer satisfaction. Experienced in leading negotiations,
strategic sourcing, corporate agreements, managing contracts. Drive collaboration in achieving and
surpassing objectives.
Key Skills & Competencies
Communication & Interpersonal Skills • Collaboration Skills • Negotiation • Persuasion • Leadership
• Team Management • Performance & Change Management • Research and Strategy •
Computer Skills • Business Intelligence • Team Building & Leadership • Relationship Building •
Customer Service Innovative Solutions & Enhancements • Strategic Planning & Execution •
Business Savvy • Communication• Driving Revenue• Setting Standards• Creativity•
Trendsetter
Professional Experience & Selected Achievements
Fidelity National Title, San Diego, CA
December 2016 – March 2018
Sr. Account Executive / Residential & Commercial Title – Marketing (Digital, Social Media, Print)
Drive revenue by establishing relationships with key Real Estate Brokerages. Personally deliver on
actionable strategies to increase engagement and conversions for Real Estate agents.
• Increased monthly sales 150% by improving communication process with agents and
streamlined marketing processes.
• Enhanced internal performance metrics through organizational restructuring of sales
process; improved agent and title company relations.
• Developed new business opportunities through strategic client relationship building.
• Improved functional productivities through composition of new training.
• Administered training sessions with team members on attraction marketing and digital
marketing.
Chatmeter, San Diego, CA
May 2016 – December 2016
Senior National Account Executive – SAAS, Brand Reputation Management
Build Business by identifying and selling prospects; maintaining relationships with clients and
meeting their needs while providing proper software to manage online reputation universally.
• Increased sales productivity by 40% and reduced buyer cycle time 95% by designing and
implementing streamlined sale process.
• Conducted training sessions with fellow team members on sales strategies to increase
closing ratios.
iHeart Media, San Diego, CA
November 2015 – May 2016
Senior Account Executive – Marketing & Advertising (Radio, Digital, Events)
Built, managed, & consulted blue chip accounts such as AIS, Rubios, Jersey Mike’s, Mossy
Automotive, Dollar Shave Club, AAMCO, & Perry Automotive totaling $1.4 million in revenue
@134% budget
• Increased productivity over 20% through development metrics, policies and business
practices.
• Performed training classes with team members on better sales practices including time
blocking and daily activity efficiency.
Cox Media, San Diego, CA
July 2014 - November 2015
Senior Media Consultant – Marketing & Advertising (Television, Digital, Mobile, Events)
Creatively managed television & digital campaigns for clients totaling $1.6 million in revenue FY
2015 @123% budget. Creation and implementation of client sponsored events including unique
user experiences and philanthropy.
• New business revenue FY 2015 @195% through development metrics, revenue generating
activities and networking through proper channels.
• Performed sales trainings with team members on digital targeting through mobile and
interactive pre-roll.
CBS Outdoor, San Diego, CA
February 2011 - January 2014
Senior Account Executive – Outdoor Marketing & Advertising (OOH, Digital, Television)
Created, lead, & managed highly effective ad campaigns through outdoor advertising (billboards,
premium poster panels, & transit marketing). Personally built a book of business from $0 in
February 2011 to $1.7 million FY 2013 by relentless prospecting, networking, & finding new
opportunities for clients to drive revenue to their businesses.
• Developed the largest book of business and held highest retention rate @94% through
building relationships, creativity of campaigns, & over delivering on saturation of market.
• Achieved top 20 salesperson at CBS nationwide Q3 2012 based on sales percentage to
budget and allocation of revenue through all available products.
Community Guide Magazine, San Diego, CA
January 2007 - February 2011
Sales Manager – Print Advertising
Hired and trained sales team members, providing leadership and coaching with proven sales
methods. Personally developed & account managed 3 zones. Magazine distribution: 9
Zones/Magazines in North County and Coastal San Diego @ 270,000+ mailed per month.
• Increased revenue in North County & Coastal zones by 55% within first 18 months of
employment. Highest MRR @ $210,000.
•
Held highest retention rate- @ 91% based on volume & reoccurrence of monthly
advertisers.
Education & Credentials
Bachelors of Science; Business Administration & Marketing
California State University, San Marcos, CA
Technical Proficiencies
MS Office Suite • G Suite • CRM • LinkedIn• Facebook Marketing
References Upon Request