Brenda Lou P. Tumaclas

Hi, My name is Brenda, I'll be assisting Ash to manage the process between the various teams, and reporting the progress. Requirement: A great deal of work was done deciding what keywords could benefit you most, sometimes (although rarely), we may miss the mark. If you approve the below suggested Keyword Strategy, confirm by return email as soon as possible. Suggested Keyword Strategy After considerable research, following is a detailed strategy on how best to move forward. We have taken your keyword suggestions and questionnaire into account, looked closely at what you offer, and selected 9 core keywords that will serve as the base of your keyword strategy and your target keywords for the first 30 days. We move to targeting 15 core keywords simultaneously from month 2 onwards, and of course keep adding keywords as these 15 core and associated keywords get into the top 10 and stay there. This means, over time, you should have tens, if not hundreds of keywords ranked on the first page of Google. (This is unique to our SEO platform). The unique way we optimise, starting with 9 core keywords in the first month, does not mean you will only rank for these 9 keywords. We pick the 9 which best maximise probability of rankings, for an additional 2 � 10 associated keywords per core keyword automatically, due to the spill over effect of our proprietary process. This is especially true when we move to targeting 15 core keywords simultaneously in month two. Every month we deliver an amount of optimisation process. Focusing this on a core group of profitable words gives you the highest probability of a return on investment. We've found through extensive testing that going for 9 keywords initially, we are focused enough to get traction in the search engines within the first few weeks, while staying in Google's natural, normalised optimisation range. This builds a great foundation for coming months and years, and best chance to profit from our work ASAP. We could target a lot more keywords, however, we risk flagging Google that we are 'over-optimising' (when a site looks unnatural to search engines), which may result in penalties. Especially true when a site has had little or poor SEO in the past. Your Initial 9 Keywords: Given that we initially focus on 9 core keywords, we take extreme care in our selection process. We have analysed the best match between projected traffic volumes, the stage of the buying cycle searchers are at, and the most profitable products/services you offer. This is what we suggest: freight management australia freight company melbourne truck jobs australia truck job australia truck job melbourne heavy haulage sydney heavy haulage melbourne container transport services container transport australia We expect to get on the first page for one of these initial keywords in 1-4 months, with the others in 1- 6 months. These nine keywords and its associated variations and derivatives (which our system also gets you ranked for over time) alone are expected to put you in front of 1452 visitors per month. Obviously we won't get you ranked on the first page for all the variations straight away but we will continue to work on it until we do. You should expect a % of this traffic to come over time, with that percentage increasing. This will get more and more profitable the longer you are with us. Your Keywords on Queue- Month 2 Onwards: After the first month, we suggest targeting 15 core keywords simultaneously at any one time, starting with the following queue: machinery transport sydney machinery transport melbourne machinery movers melbourne machinery transport services machinery transport express road freight australia express road freight freight company australia freight company sydney urgent freight companies truck jobs sydney truck jobs melbourne truck job container transport melbourne container transport sydney container transport heavy haulage australia heavy haulage freight companies australia freight companies melbourne freight companies sydney freight management After these core keywords have consolidated in the Top 10, we will continue to add more terms from your keyword queue until you are ranked for ALL the keywords profitable to your business. This is a proven approach for long term success. We've evaluated these highly competitive keywords: heavy haulage machinery transport container transport and completed an analysis against your site's CURRENT ONLINE PROFILE in terms of relevancy, authority and momentum in Google. We have added them to your list of keywords to target a little later on, once we have built more relevancy, authority and momentum through our work around keywords associated with these. This will greatly increase the probability of being able to get you ranked, and keep you ranked for these highly competitive keywords. We can target them now if you want, but the progress may be slower than taking the path we suggest and will definitely be less stable. If this is a critical keyword to you, please let us know and we will adjust the keyword queue. Further, you may realise that we have not included the following keywords suggested by you in the strategy above: truck app available truck loads melbourne The reason for this, they are currently ranked on the first page of Google. If these keywords are extremely important to you, we would be happy to add them to the keyword queue and aim to get them stabilised in the top 3. Please note that movements up the rankings within the first page will be slow as competition is tight near the top. This keyword: truck jobs is extremely general. Although this have the potential to bring decent traffic volumes, our experience has been that the conversion rates to leads and sales on very general keywords are extremely low. In fact Hitwise recently published a piece on how, of the people who search one to two word keyword phrases, 45% of them do not even click on a Google search result - they refine their search. Having said, that, if you still want to target some of these keywords later down the track, we'd be more than happy to - over time we want you ranked for everything anyway and totally dominating your niche. So please let us know if you still want to target them, and if so, if it is ok to target them a little later, when we have established some traction in Google. These keywords and related terms below have little traffic showing in our analysis tools. That being said, if they are important for branding purposes, or you know for a fact these terms are important in your industry, please let us know and we will prioritise them. (We use multiple traffic analysis tools, though in some industries, traffic figures are understated, let us know if any of these keywords are searched and are important): truck driver memberships truck jobs available We do not recommend targeting these keywords now, however, if you feel that they should be prioritised, please let us know. In considering this keyword strategy, please keep in mind that recent research has shown approximately 40% of online searches are done via local based keywords (i.e. a city/state attached to it). Of this, 76% of these were looking to make a local buying decision. This is why Google, over the last few years have increasingly tailored their search to facilitate local searchers. We recommend focusing on location based targeting before general targeting, as we know this has consistently proven to make the biggest impact on business. A great deal of work was done deciding what keywords could benefit you most. Please let me know if you approve these suggestions. Sometimes (although rarely), we miss the mark.