Bravo Enedo

1 Lead Generation Ad Campaign- ─ Bravo Enedo Digital Marketing Associate Digital Courses Kickstarter Port Harcourt, Rivers State Overview Digital Courses Kickstarter is an online marketing agency that focuses on helping those intrested in learning digital skills ( plus those seeking to make money online) to make use of the right courses and programs. For this campaign, the package is an ebook creation course titled Ebook bankshot masterclass. A course which promises to help both beginners and experts avoid common pitfalls to ensure every single ebook they put out is successful in the market. 2 Goals 1. Use knowledge of buyer persona and customer insights to generate qualified leads for the masterclass 2. Add generated leads to a list (WhatsApp), nurture relationship, close sales and apply copywriting skills to continuously drive interest and sales Process ● ● ● Facebook Ad Lead Generation Campaign Ad links to an opt-in page with a form for filling their contact details CTA redirects to WhatsApp where they get the video and are automatically added to a list Achievements I. Quality leads There was a significant increase in the amount of qualified leads. As much as 37% in comparison with previous generalized lead generation attempts II. More Sales ● ● With generation of MOSTLY qualified leads alone, it was much easier to close sales since we managed to put the right message in front of the right audience. Also, by adding to a list and continuing the marketing process, it meant we could nurture those that didn't purchase immediately, as well as upselling and building sustainable relationships overtime.