Brandon Chatman-Lester

Brandon Chatman-Lester -- Education The Pennsylvania State University College of Communications GPA: 3.28 Class of 2017 Public Relations Major Psychology Minor Experience Pennsylvania House Democratic Caucus Media Specialist July 2018 - Present • Write speeches, press releases, social media posts, op-eds, etc. on behalf of the Philadelphia Delegation • Promote Caucus and district events to Philadelphia and Capitol media, as well as constituents • Work directly with state Representatives and their staff to increase exposure for proposed legislation Obermayer Rebmann Maxwell & Hippel Digital Media Specialist November 2017 - July 2018 • Curated content for Obermayer’s social media pages, website, and blogs, increasing engagement by 250+% • Planned and promoted client-centric events on behalf of Obermayer’s 110+ attorneys • Wrote biographies for attorneys, promoted firm and individual achievements via press releases, and facilitated opportunities for media interviews and op-eds • Coordinated the creation and delivery of print and digital ads for publications including Suburban Life Magazine and others • Oversaw Obermayer’s website redesign in tandem with the firm-wide rebrand National Millennial Community Member Sept 2016 - Jan 2019 • Helped executives and senior-level employees at companies like Toyota, Sony Pictures Entertainment, and more make marketing decisions related to Millennials via roundtable discussions and Think Tank conversations • Moderated the discussion between Ms. Kristina Fields, Global Head of Partnership Marketing at PUMA SE, and the National Millennial Community Penn State Dance Marathon Social Media Coordinator Apr 2016 - May 2017 • Created digital campaigns for Penn State Dance Marathon’s Facebook, Twitter, and Instagram accounts, with 170,000 total followers • Coordinated the efforts of Graphic Design, Production, Photography, and other teams to ensure content was prepared for social media campaigns • Defined and tracked campaign effectiveness and adjusted strategies accordingly for future planning • Facilitated the internal promotion of organization programs and initiatives • Collaborated with the Outreach team to coordinate advertisements and promotions to donors and volunteers • Raised $400,000 for childhood cancer research in 2 weeks through digital fundraising Skills & Certifications • • • Hootsuite Professional Certification – March 2016 Proficiency in Microsoft Office, G-Suite by Google, Adobe Creative Suite, and Google Analytics Conversational Spanish