.
BRAD
STONE
SUMMARY
-www.stoneadvertising.com
www.linkedIn.com/in/bradstone-
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Over 25 years experience in leading corporate and ad agency teams in the fields of marketing and
advertising. Accomplished in leading integrated go-to-market operations from concept to delivery.
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Extensive consulting for organizations ranging from start-ups to Fortune 500 companies, with a focus
on aligning businesses and products with their audiences.
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An action-oriented and collaborative leader. A storyteller who moves people to act.
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Able to build and manage effective creative teams across multiple operational and market
settings. Omni-channel and multi-industry proficient.
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High-level ideator who translates business and brand goals into innovative digital experiences
across broadcast, video, mobile, and social platforms.
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Proven track record of delivering solutions that exceed expectations while inspiring creativity in
others.
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Extensive brand experience across many verticals, including consumer products (both sports and
entertainment), retail, fashion, automotive, beverage, cosmetics, home goods and healthcare.
AREAS OF
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Adobe Design Suite
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Packaging
EXPERTISE
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Advertising and Marketing
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Photo art direction
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Branding systems/corporate identity
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POP/ display/outdoor development
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Broadcast (radio, television, trade show)
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Product design and development
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Campaign development
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Project management (freelance/staff)
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Catalogs (retail/trade)
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Retail and Cross-Promotions
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Magazine print design and illustration
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Studio management
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Marketing materials
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Style guide development
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New Business Development
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Team development
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P&L Management
EXPERIENCE
VP NEW BUSINESS DEVELOPMENT/EXECUTIVE CREATIVE DIRECTOR
Rest Of The World Advertising | 2019 - Current
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Develop new business and grow present clients in entertainment, sports, retail, cannabis, beverage,
finances, healthcare, life style.
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Clients: HBO, Domino’s, Glenlivet Scotch, Jack Daniels, Bud Light, Sun House Cannabis, Starbucks,
Target, United Way, Mattel, Medicare.
EXECUTIVE CREATIVE DIRECTOR/PARTNER | 2012 - 2019
HALO Brand Consultants
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Collaborated with two creative pros to offer brand identity, packaging, advertising, website design,
events/trade show design, POP and merchandising, catalogs, print and digital marketing materials.
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Campaign Launch: Toyota, Microsoft, Armani Kids, Neutrogena, Tag Heuer, Milwaukee Tools, Hello,
Kitty/L.A. Dodgers cross-promotion.
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Additional Select Clients: Disney, ESPN, DreamWorks, Warner Brothers, Marvel Entertainment, Lexus,
and Mercedes Benz.
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CREATIVE DIRECTOR/FOUNDER | 2001 - 2012
Stone Advertising
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Built and helmed a successful full-service operation.
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Managed high-level creative teams that partnered with client and in-house teams. Ideated brands
and creative guidelines that were applied across user growth products, content, sponsorship and
every touch point. Delivered best-in-class solutions to top tier clients in numerous verticals.
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Clients: Disney, Sony Pictures, DreamWorks, Paramount, Sci-Fi Channel, ESPN, Anaheim Angels, Body
and Soul Cosmetics, Macys California, Guess, Ralph Lauren, Nextel, Jim Beam, Glacier Bay Vodka,
Peet’s Coffee, Fresh and Easy stores, Sun Microsystems, Citrus Valley Hospitals, Walker Zanger Tile.
SENIOR CREATIVE DIRECTOR/PARTNER
Paragon Advertising| 1995 - 2001
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Built a full-service agency from the ground up.
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Grew staff to 15+. Surpassed $12M in annual revenue by 2001.
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Clients: Disney, Universal Studios, AMPAS Academy Awards, Turner Broadcasting, Nextel, Sprint,
Neutrogena, Raje Hair Products, LA Gear, Armstrong Garden Centers, Hussong's Beer, Pacific Care,
Public Storage, Abex Displays, Vitesse Semiconductors.
VP/SENIOR GLOBAL CREATIVE DIRECTOR |1993 to 1995
Universal Studios
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Oversaw global creative branding, design, and marketing for theatrical, home entertainment,
classical and consumer products divisions.
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Extensive project management with a team of 50+ staff and freelancers.
VP/GLOBAL CREATIVE DIRECTOR |1991 to 1993
Disney Stores
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Managed a 10M+ budget. Recruited and led a team of 60 in-house and as many freelance design
and creative professionals.
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Built out global Disney Store brand in first twelve months. Developed global brand guidelines for five
countries, brand campaign concepts, and monthly catalogue.
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Directed global business strategies and built a successful organization, while fostering and
empowering creativity and professional growth in a 500 global store operation.
EXECUTIVE CREATIVE DIRECTOR | 1988 to 1991
Wherehouse Entertainment Stores
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Led in-house creative team, outside partners, broadcast agency, and advertising operations for
Wherehouse Entertainment’s 450+ locations.
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Designed all branding for American Music Awards (AMA) for all domestic retail music chains for two
consecutive years.
EDUCATION AND TRAINING
AWARDS
Bachelor of Arts in Graphic Design, Chico State University, Chico, CA
Graduate Studies in Graphic Design, Academy of Art, San Francisco, CA
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Best of Show, Gold Medal, for Print and Broadcast, West Coast Art Director Show
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Addy Award, Print and Broadcast
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Gold and Silver Awards for Magazine Ad Campaign, San Francisco Society of Illustrators
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Gold and Silver Awards for Magazine Ad Campaign, Western Art Directors Club Magazine
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Gold, Silver, and Bronze Awards, for Magazine Ad Series and Broadcast Campaign, The National
Retail Advertising and Marketing Association
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Gold Award, Print Campaign, The Society of Illustrators
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Gold Award, Print Campaign, The Society of Illustrators of Los Angeles
