BORISLAV
IVANOFF
HIGHLIGHTS
Increased the annual turnover with 131%
through organic marketing mostly at VKF
Renzel;
Health and fitness start-up at the age of 18;
PASSIONATE AND MOTIVATED
DIGITAL MARKETER & E-COMMERCE
SPECIALIST
3 times Google certified;
Cambridge certified proficient English
speaker (CPE).
Two times Hubspot certified for Content
CONTACT DETAILS
marketing and Inbound marketing
Cell phone: -
Email:-Sofia city, Bulgaria (looking for remote
opportunities, as well)
WORK EXPERIENCE
DIGITAL MARKETING EXPERT AT
VKF RENZEL BULGARIA LTD
INDEPENDENT CONTRACTOR AND
FREELANCER
may 2018 - present
october 2017 - present
Increased the online sales anual turnover with
Managed various client projects in the fileds of
131% through mostly organic marketing
digital marketing, graphic design and
channels ;
webdesign
Organic traffic increase of 22.5%;
Managed SEO/SEM campigns
Managed multiple SEM campaigns for both
Managed email-marketing campigns
branding and conversion purposes;
Social media management and Community
Created, integrated into the marketing
management
strategy and managed successfully a wide
Creation of various promotional materials
range of Social media accounts, including
Facebook, LinkedIn, Twitter, Pinterest,
YouTube;
Successfully organized the company's
participation in 2 international and 2
FOUNDER AND GENERAL MANAGER
OF FIT-FORMAT
october 2016 - january 2018
national trade exhibitions;
https://dobrevaivanoff.wixsite.com/fitformat
Successfully managed multiple teams in the
Core business: Providing tailored Nutritional
company central (Germnay, Isselburg), from a
and Training programs to clients and
distance on graphic design projects, SEO
consulting ;
campaigns, website optimization and others.
Excuted content marketing campaigns
regarding topics such as Nutrition,
Sports, Lifestyle with high regards
to SEO, regularly ranking on the first
page for a variety of high competing
keywords and high conversion rates;
Managed Social Media
Marketing campaigns on Facebook and
Instagram;
Optimised pages for Search Engines
ranking consisting of both “On-page” and
“Off-page” optimization;
Managed Email Marketing campaigns;
Creatied a variety of marketing materials.
EDUCATION
BACHELOR'S DEGREE IN
ECONOMICS AND MANAGEMENT
MAJOURING IN MARKETING AND
STRATEGIC PLANNING
University for National and World
LANGUAGES
English (C2-CPE)
Russian (B1)
Italian (B1)
CORE COMPETENCIES
DIGITAL MARKETING STRENGTHS
Strategizing, Planning, Diagnostics
Data Analysis (Google analytics)
SEO&SEM (Google ads/Bing ads)
SMM (Facebook ads, LinkedIn ads)
Email Marketing & Copywriting
Content marketing (Hubspot certified)
Web development skills (HTML, CSS, Wordpess)
Digital product development & sales
Econmomy, Sofia, Bulgaria
2016-present (Distance education)
International degree tutored in English;
Emphasized subjects: Marketing, Digital
marketing, Economics, Mathematics, Finance,
Accounting, Management;
Additional subjects: Computer sciences,
Business English, Commerce.
MANAGEMENT SKILLS
Organized and synchronized multiple
departments at VKF Renzel on
international level, while working on a
wide variety of projects, such as event
management, holding-wide website
optimization, marketing campaigns,
NATIONAL HIGH SCHOOL FOR
ANCIENT LANGUAGES AND
CULTURE
specialty - Latinstics
Graduated "Summa cum laude";
Emphasized subjects: Latin, Ancient greek,
History, English
Google ads campaigns, etc.;
Organized and managed up to 5 freelance
team members at “Fit-Format”.
ADDITIONAL
COURSES
CERTIFICATIONS
Psychology of Leadership and
Cambridge Proficiency in English
Management – Bulgarian School of
certificate
Management course
Leadership and Management certificate
Digital Marketing, SEO & SEM at VKF
from Bulgarian school of Management
Renzel GmbH
Google ads Search Certification
Google Digital garage
Google Digital Sales certification
Inbound marketing and Content
Digital Garage Certification
marketing Hubspot courses
Hubspot Content Marketing certification
Hubspot Inbound marketing certification
