Contact-
Boris Leshinsky
www.linkedin.com/in/borisleshinsky
(LinkedIn)
Passionate Digital Marketing Leader | Customer-Centric and
Commercially-Minded Strategist | Forever Learning Tech Geek
Sydney, New South Wales, Australia
Top Skills
Summary
Ad Exchanges
Google Analytics
Business Development
Languages
Russian
Certifications
Criteo Technical Specialist
Experienced Digital Marketing leader and trailblazer with a
demonstrated history of working in the Marketing, Advertising and
Media industry. Skilled in Digital Strategy, Programmatic Advertising,
Social Media Marketing, SEM and SEO, Operations Management,
Media Buying, Project Management, Team Building and Leadership.
Strong professional with a Bachelor of Engineering focused in
Information Systems from University of Sydney, as well as a MiniMBA in Marketing.
Digital Advertising Strategy
Neural Networks and Deep Learning
Criteo Advertising Professional
Certification
Experience
Shines Digital
Head Of Digital
March 2021 - June 2022 (1 year 4 months)
Sydney, New South Wales, Australia
Shines Digital is an independent Performance Marketing Agency offering
transparent, innovative strategies that deliver long term results.
Our team of certified experts excels in Growth Marketing, Conversion Rate
Optimization and all things Performance Marketing.
Our full-funnel, cross-channel planning and activation expertise spans Search
Marketing, Social Media Marketing and every flavour of Programmatic.
We are strategic, forward thinking growth accelerants with the results driven
DNA and experience to lead and support your business journey.
The Shines Digital customer portfolio includes innovative start-ups, globally
expanding scale-ups, established household brand names and Australia's
largest agencies looking to gain a performance marketing edge.We work with
brands across Auatralia, Asia and as far as the US.
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We have an entrepreneurial culture that provides early, heightened
responsibility, where your contribution is recognised and rewarded. At Shines
Digital, you have the opportunity to positively impact the way brands grow.
News Corp - News Xtend
National Head of Programmatic and Paid Social, News Xtend
May 2016 - November 2020 (4 years 7 months)
Sydney, New South Wales, Australia
News Xtend is a rapidly growing digital marketing services business within the
News Corp portfolio.
Meeting the needs of the SMB market News Xtend offer an array of digital
marketing and advertising services.
As the Head of the Programmatic and Paid Social team I was responsible for
building and managing the trading desk, hiring and leading a team of 15 digital
marketing experts and ensuring world class campaign performance for News
Xtend's many SMB customers around Australia.
ADMATIC Australia
1 year 11 months
Co-Founder and Head of Operations
December 2015 - May 2016 (6 months)
ADMATIC is a specialist digital agency, providing a higher standard of
audience measurement strategy, planning and buying to programmatic media.
We deliver truly integrated automation across channels, and provide online
metrics that demonstrate real value to marketers. Our daringness to lead
and innovate, compels us to continually research, test, refine and adopt the
industry's best AdTech, and lead the way in audience discovery, brand safety,
data optimisation, viewability, and real time campaign management.
Co-Founder and Trading Director
July 2014 - December 2015 (1 year 6 months)
Sparc Media Pty Ltd (a Pureprofile company)
Trading Team Lead
September 2012 - July 2014 (1 year 11 months)
Sparc Media (formerly Funbox) is an Independent Trading Desk specialized in
data fuelled programmatic media buying across: display, mobile, social, video
and rich media. We combine technology with a team of experienced traders
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to make advertising technology equal advertising success; we add the human
touch to advertising technology.
The company employs over 50 experts in the field of programmatic media
buying and has offices in Australia, New Zealand, the United States, Japan,
India and Poland. Our team is focused on helping local and global brands and
agencies reach their marketing goals through programmatic media buying
across all devices and channels, fulfilling the dream of advertising to the right
audience, with the right message at the right time.
Infinata Media
Managing Owner
August 2008 - December 2013 (5 years 5 months)
Funbox
Performance Campaign Manager
December 2011 - August 2012 (9 months)
Austar
Software Developer
2004 - 2009 (5 years)
Massive Interactive
Software Developer
2000 - 2002 (2 years)
Education
Marketing Week Mini MBA with Mark Ritson
· (2018 - 2018)
University of Sydney
Bachelor of Engineering, Electrical · (1996 - 1999)
Sydney Boys High School
· (1990 - 1995)
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