Boni Aditya - Product Manager - Resume
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Contact Details:
Name: Boni Aditya
Phone No:-,-
WhatsApp - Telegram -
Skype: boni.aditya
Email ID:-
Permanent Address:
Dr No: 6-129/2, Pendurthi, Visakhapatnam,
Andhra Pradesh. Pin- 531173
Languages known: English (IELTS - 8.0),
Telugu, Hindi
Certifications: CSM (Certified Scrum Master) ID:-;
Certified PMP (Project Management Professional) - PMI ID:-
Objective: To make a unique mark in the industry as a Product Manager/Project Manager who can execute projects
efficiently. Adding value by delivering consistently time and again to create profits for the Organization I work for. To
rise in management ranks to achieve the decision-making capacity at the highest levels and thus have more impact on
development and progress.
Product Manager @ Teleflora - Stratrek Consulting (Teleflora.com) (2020 Feb - Present)
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Creating and Managing the Roadmap & Strategy for the site and setting the strategic direction for the entire team.
Integrating Klarna Payment Gateway and Apple Pay Payment Options into the site.
Using SiteSpect to conduct various A/B Tests for the site and run many experiments for feature validation.
Created Teleflora Unlimited, a Subscription program to increase the adoption rate and retention rates of customers
akin to Amazon Prime. Created over 100 different mock-ups and specs for the program.
Used BlueCore to create marketing templates for transaction emails & promotional emails.
Creating user stories, bugs, epics, running the sprints and managing the Jira Releases for the entire development
team in India.
Worked with Director of Product and VP of e-commerce for new product ideas.
Tracking the feedback of the Customers through USABILLA and creating new features for the site.
Using Session Cam to track the user journeys of the users to analyze user cart abandonment.
Making Teleflora.com ADA compliant and fixing accessibility issues for challenged users.
API integration - Creating API to integrate Legacy.com with Teleflora.com to process the orders, brining in
50,000 fresh orders to the site per year.
Using AKAMAI to improve the Google Light House performance improvement from 9 to 30 and creating a
Progressive Web App.
Redesign of the check out process for mobiles into a single page checkout using Bolt, there by decreasing the drop
out rate for mobile users by 10%
Changing Reward points third-party from Zinrelo to Yotpo and API integration.
Product Manager @ Vaya Group (Bluet.co) (2018 Dec - 2020 Feb)1
★ Built the B2B Marketplace Product wireframes, mockups & process workflows from scratch. Built the Website
Blog, Forum and Digital Marketing Effort from scratch.
★ First person to join the team, hired the team of Designers, Magento Developers, UI/UX Developers, Catalog
Team, Content Team, Testing Team working with the HR.
★ Created the Business Model, User Journeys, Pricing Schemes and Revenue Models for the new Products. Product
Demos and Presentations to the Investors.
★ Setup Redmine for project management and adopted the Agile Methodology for Software Development running
sprints for development, set up a distributed file sharing IM, using Retroshare in the Intranet for teams.
★ Tracking OKRs with Flux Day and Kanban Boards for Scrum Teams
★ Worked with VP to create the Product RoadMap and Milestones.
★ Comparative analysis of various tools required for the team, including scraping tools, chat tools, podcasting tools,
payment gateways, servers, etc...
Research Associate @ Adecco on-site Google Gurgaon (2018 April - 2018 Sept)
● Associate with UX Researchers in kick off meetings and understand the requirements for user studies.
● Create forms required to screen the participants required for the user studies.
● Filter through the internal Google DB - Starwatch to find the participants fit for the study.
● Scheduling the studies and getting the NDA signed and processing the incentives for the study.
● Getting clients on board for the studies - completed over 20 studies successfully since inception
Product Manager @ Kayoma Trading (Xfactory.in) (2017 Aug - 2018 April)
❖ Designing Wireframes and Mockups for Xfactory Partner App & Xfactory SalesMan App using Balsamiq, Pencil and
other tools (https://play.google.com/store/apps/details?id=com.xfactory.in). Also handled localization for these apps working
with the Dev Team and Content Team. Released the app in less than two months.
❖ Managing Xfactory Agile Development Boards on Atlasssian Jira, by creating stories, epics, tasks, issues and bugs, running
sprints. Implementing Scrum methodology for development teams. Working with the Testing team to create perform UAT,
Functional Testing & logging into Jira!
❖ State holder meetings to gather requirements both for Xfactory.in and Xfactory Partner App and SalesMan App
❖ Comparative Analysis of over 20 chat systems to finalize the best support chat for Xfactory.in and Xfactory Partner App
❖ Creating Xfactory Mail & Transaction / Promotional SMS Templates for Xfactory. Evaluation of various SMS solution
providers in India to improve the delivery times of OTP with SMS GUPSHUP.
❖ Designing workflows for various processes in Xfactory.in - including sign up - checkout - cart items etc working with the
Dev Team in Krish Technologies Ahmedabad.
❖ Training Documents & Presentation for Xfactory.in Site & the Partner App for Stakeholders. Giving Demo of the App, Site
along with features to the Stakeholders for feedback.
❖ Tracking user metrics with flurry analytics on the Xfactory.in App and performing A/B testing to optimize features.
❖ Documenting - Change Request Documents - FRD - FSD - Flowcharts - Business Process Diagrams etc..
❖ Working with the Project Manager & Stakeholders to Determine feature set - UI/UX modifications.
E-Commerce Business Head @ Kankatala (kankatala.com) (2016 Dec - 2017 Aug)
❖ Team Building - Hiring CRE Customer Relationship Executives, Tech Executives | Negotiation: MOU with recruiters,
freelancers, developers, designers, Content Writers, Digital Marketing, Product Photographers, Support and Maintenance
Team. | Evaluating and Assessing third party vendors for E-Commerce Store integration - Logistics Partners - Payment
Gateways - Packaging Vendors ❖ Digital Marketing - Content Creation for Social Media - Automation of Content posting - Facebook, Instagram, Google
Adwords, Facebook Power Editor and Twitter Paid Marketing Campaigns A/B Testing Marketing Campaigns
❖ Online Merchandising: Offers Strategy, Merchandising, Product Strategy teams, and external vendors to source content,
products and other new products/services that enhances the buying experience.
❖ End to End Project Execution - Budgeting - Cost Estimation - Timelines - Creating Business Processes
❖ Product Management - Creating Kankatala.com & Queens of Andhra.com - Coordinating with internal/external teams for
technical process involved in maintaining the front and back end of the web store which involves change of designs, layouts,
banners, technical updates and any such dynamic elements pertaining to the web store - Working with the Designer Team and
Development Teams located in Bangalore and Mumbai.
❖ Traffic management: Driving traffic to the e-commerce portal through SEO, Social Media marketing, Google Adwords,
Email Marketing, Placing banners on high traffic websites etc,. Strategy implementation by regular study and analysis of
traffic through paid and organic sources
❖ Analytics: Generation and continuous evaluation of daily, weekly and monthly reports of visits, page views, sales, orders,
payments, reviews etc., to optimize the processes at every level.
Sr. Business Analyst @ Sails Software Solutions ( 2016 May - 2016 Dec )
❖ Job Board Market Research: Monster - Indeed - Career builder - LinkedIn. Recruitment and Staffing Industry Trends,
generating reports for the same; Source of Hire Reports.
❖ Study of business models of Job Aggregators, Job Board Networks, Job Syndicates, Resume Distribution sites, Resume
Scraping and Parsing sites.
❖ Research on Job Multi-posting API providers - communication & calls with various players - JOBG8, Board bean, Recruitive
etc.. for possible integration.
❖ Comparative analysis on one-click job board software and features with mycareer.com ❖ Issue Tracking & Product Management - Testing Features before Release - Customization and Client Interaction
❖ Agile CRM -,Managing Contacts; Creating Email templates, Newsletters & Marketing Campaigns, reporting metrics.
❖ Tracking Sprints & Commits to Code Base, Scrum Meetings, Creating epics, user stories for BAU, Project tracking
activities; Creating Business Requirement documents and mock-ups on demand.
❖ Project Management - Creating Vision Documents, Wireframes and Business Process Management - Visio, FSD/FRS,
Budget Estimation, Tracking Timelines, Report Generation & Task management, Test Case Development.
❖ Business Communication - Mail Threads. SPOC b/w Development, Marketing, Sales, Testing and Management(CEO/CTO)
Business Analyst @ INVESCO Ltd Hyderabad (2015 March - 2016 May)
Business Data Management (Data Quality | Business Process Management | Metadata Management)
Data Governance and Stewardship (Data Stewardship | Governance)
Governance Program Management ( Stakeholder Management and Communication | Metrics and Reporting )
Developed Scorecards, Mappings, Mapplets, Rules, Profiles, Workflows, Notifications using Informatica Tool to improve the Data
Quality across multiple databases in Invesco.
➔ A Member of the INVESCO Toastmasters Club and table topics speaker.
➔ Certified in over 100 online courses Lean Six Sigma & Agile Methodologies by SkillSoft on the Compass - Internal LMS
➔ Held multiple roles including Data Governance - Data Quality - Project Management
➔ Intrapreneurship - Created a Knowledge Management initiative to replace existing e-mail with better communication tools presenting it across various forums
➔ Training - Conducting Instruction Sessions and User Manuals for using Informatica Glossary and Taxonomy in Invesco
Co-founder - Dhavan Labs @ SunRise Startup Village - IT SEZ Vizag (2014 - 2015)
Feasibility study and Survey - to understand the awareness of cloud tools across GITAM university. Developed a Course structure and
Case studies to implement raise Cloud Literacy among students to leverage Internet and Cloud tools to perform everyday tasks.
Signed MOU with Sun Rise startup village for office space and access to resources in IT SEZ after presenting the POC of the IDEA.
MANAGEMENT TRAINEE @ Mirae Asset Mutual Fund - Chennai (Summer 2014)
Worked with the Manager - Anantharaman - To estimate the Knowledge of Mutual Funds among SME’s and HNI is Chennai - an
initiative to understand the demographics and their awareness about Mutual Funds.
Over 1000 samples have been selected with a simple questionnaire - Was able to generate 20 leads converting 5 into investments.
FreeLance Web Developer (2010 - 2015)
I have worked with various clients to develop websites ranging from simple brochure sites to complex CMS sites.
● OZPOL - A community Old age Home in Australia - Drupal Enhancements
● Fort Speciality Coffee - Brisbane - Created a few Wordpress Pages
● GSIB SPEAK - A Forum based Joomla site Developed for GITAM School of International Business using Joomla.
Academic Projects
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Created a Shopify Site as a part of E-Commerce Course in GSIB - Product Photography - Product Master - Plugin
Management & Others - also hosted the site in Magento.
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Field visit to the CHANGI airport and Port of Singapore during the International Business Tour (MBA)
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Field visit & project on Visakhapatnam Container Terminal Private Limited (VCTPL).
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Field visit to the jute clusters in Bejjipuram in Srikakulam and compiled a report on the export potential of jute and the
economic feasibility of jute replacement of plastic. Designed a MARKETING CAMPAIGN “JUTE IS CUTE”
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Summer Project on “PERCEPTIONS OF MUTUAL FUNDS AMONG HNI’S AND SME’S IN CHENNAI” at MIRAE
ASSET MUTUAL FUND CHENNAI.
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Research about the penetration levels of cloud among GITAM students “CLOUD LITERACY” to design a workshop.
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Survey on “FISHERMEN AND INSURANCE AWARENESS” at the VISAKHAPATNAM HARBOUR
Academic Achievements
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5th position in the 32nd Mathematical Olympiad in the senior category sponsored by the Andhra Pradesh Associations of
Mathematics Teachers in the year 2005
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1st position in the district of Visakhapatnam and 10th position in the state of Andhra Pradesh in tenth class X
➔
Received the prestigious Prathiba Award for excellence from the Chief Minister of Andhra Pradesh
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GSLV Award-2004(Runner up) for the performance in the competition held for district toppers in Satish Dhawan Space
Research Center SHAR(Sriharikota)
TECHNICAL SKILL SETS
Software
SPSS,Adobe CS5 (Photoshop,Illustrator, Experience Design), Ms-Office 2014 (Access,
Word, PowerPoint, Excel, Publisher, Access,Visio, Project)
Operating systems
Linux (Ubuntu, Fedora, Mint, RedHat), Windows 8, Windows 7 and Windows XP
Digital Marketing
Facebook Power Editor - Twitter Ad Manager - Google AdWords - Google Analytics
Design
Sketch, Pencil, Balsamiq, EdrawMax, Miro, Origami Studio, Axure RP, Mockflow,
Co-Curricular Activities
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Participated in the QUARK 2012 BITS Goa Techfest - proposing the idea of a Visual Coder - with a prototype.
➔
Participated in the VNIT - Nagpur B-Plan Competition CONSORTIUM with WOOGLE - a GOOGLE call center
➔
Runner up in the AMD-Future is Me contest for the Idea - M
USICODE - a virtual machine for coding music.
Educational - Qualifications
Class X - Secondary School Certificate - A.P.
2004-05
Bhashyam High School Visakhapatnam
96%
Class XII - Board of Intermediate Education - A.P.
2007
Visakha Junior College Visakhapatnam
89%
B.E. Hons. (Computer Science) - BITS Pilani University
2012
Bits Pilani K.K. Birla Goa Campus Vasco-da-gama
5.23 G.P.A
M.B.A (IB) - GITAM UNIVERSITY
2015
GITAM School of International
Business
3.36 G.P.A
Passions & Hobbies: Coding | Analytics | Research | Web Design | Entrepreneurship | Graphic Design| Icon & Logo| Swimming|
Running | Chess | Badminton | Music | Books | Research| Writing | Palmistry | Sociology| Economics | Psychology | mind mapping
