Boluwatife Michael

BOLUWATIFE ADESOLA MICHAEL - |-| Linkedin PROFILE Boluwatife is a dedicated and hard-working creative with over three years of experience in content strategy, content writing, community engagement and social media management. She has helped over 7 profit and non-profit brands to elevate their online presence by crafting compelling narratives and driving engagement across digital platforms. Boluwatife excels at writing plagiarism-free content, and developing strategic content that will resonate with the intended target audience. Committed to continuous learning and personal growth, Boluwatife is eager to leverage her skills to deliver impactful solutions that will elevate brand presence, boost ROIs, and drive brand success in a dynamic and rapidly evolving digital economy. WORK EXPERIENCE Community Manager, Mental Drive Africa September 2024– Present • Managed and optimized social media presence across Instagram, LinkedIn, Tiktok, and X, increasing brand visibility and engagement. • Increased Instagram followers by 26% in 4 months through strategic content planning and engagement. • Grew LinkedIn and X accounts from scratch, achieving 190+ and 220+ followers respectively in 4 months, thereby increasing brand awareness. Social Media Manager, Empowered Eve Inc. September 2024– Present • Managed and optimized social media presence on Instagram increasing brand visibility and engagement. • Developed and implemented a content calendar that ensured consistent and timely posting, increasing brand credibility. • Wrote and designed social media copies and captions using tools like Canva and Capcut. Social Media Manager, ExquisitelyStellar Events & Parties November 2023 – January 2025 • Managed and grew Instagram followers from 600 to over 4000 in less than a year through strategic content and audience engagement. • Executed social media campaigns that increased brand awareness, resulting in a 30% increase in engagement rates. • Increased brand awareness by sharing strategic reels that reached over 200,000 Instagram users. Social Media Manager, Vavinix Agency • • • July 2023 – September 2024 Managed and optimized social media presence across Instagram, LinkedIn, Facebook, and X, increasing brand visibility and engagement. Launched and grew the brand’s LinkedIn page from scratch, achieving over 300 followers in less than a year through strategic content planning and audience engagement. Developed content calendar and social media content, ensuring consistent and timely posting, increasing brand credibility. 1 BOLUWATIFE ADESOLA MICHAEL - |-| Linkedin EDUCATION Federal University of Agriculture, Abeokuta (FUNAAB) BSc. Microbiology, First Class Honours April 2018 – March 2023 CERTIFICATIONS/ COURSEWORK Fundamentals of Digital Marketing |Google Digital Skills Program Jobberman Soft-Skills Training |Jobberman Nigeria September 2024 May 2024 Script Writing |TAFTA Academy March 2024 McKinsey Forward Program |McKinsey and Co. March 2024 The Strategy of Content Marketing |UC Davis (Coursera) September 2022 Fundamentals of Management |UC Irvine (Coursera) September 2020 SKILLS • Social Media Management • Google suite • Content writing • Project Management • Basic graphic design (Canva) • Content strategy • Basic Video Editing (CapCut, InShot) • Basic Writing Tools (Quillbot, Grammarly) • content creation • Communication, • Leadership • Time management • Attention to details • Adaptability • Team work VOLUNTEERING Educator/ Social Media Manager, DreamCode Africa April 2023 – Present • Educated over 200 teenagers on mental health and wellness. • Managed and optimized social media presence across Instagram and LinkedIn, increasing brand awareness. • Launched and grew LinkedIn page from scratch, achieving over 300 followers in less than a year. President, TB Control CDS Group (National Youth Service Corps) November 2023 – July 2024 • Led a team of over 100 to plan initiatives in raising awareness about tuberculosis in our local community. • Successfully organized and coordinated an online webinar that had over 90 registrants, and close to 50 participants within two weeks of publicity. • Sensitized over 500 secondary school students on tuberculosis, including its signs, symptoms and treatment options. Team Lead, Anti-Suicide and Depression Squad January 2022 – December 2023 • Coordinated the content and social media team of 15 to promote awareness about mental health by facilitating weekly mental health conversations through social media. • Developed and curated compelling content to boost engagement, and raise funds for organization’s projects. REFREE(S) Available on request 2