BOJAN KRNJAJIĆ
CONTACT
--linkedin.com/in/bojankrnjajic/
bojankrnjajic.com
Zrenjanin, Serbia
EXPERIENCE
SEO MANAGER
Human Proof Designs | Remote | Dec 2019 – Oct 2020
In charge of the organization, planning, and execution of the SEO strategy for a range of
affiliate marketing clients to boost conversion rates and increase sales. Collaborating with
the development, content creation, and sales teams. Handling client accounts and
reporting. Temporarily fulfilling the roles of Technical SEO Specialist and Technical Leads
to support the company’s fast-paced growth.
SEO DIRECTOR
KNOWLEDGE & SKILLS
project management
account management
digital marketing
website audits
social media management
search engine optimization
pay-per-click advertising
affiliate marketing
First Beat Media | Remote | Jun 2017 – Nov 2019
Managing a team of SEO specialists, content creators, and developers focusing on on-site
and off-site SEO efforts for client sites including link-building, guest posting, on-site and
technical SEO, and tracking performance and analytics.
SOCIAL MEDIA SPECIALIST
Executive Digital | Novi Sad, Serbia | Mar 2016 – Mar 2017
Managing the social media presence of over 30 clients, coordinating online brand and
product campaigns, developing and implementing social media strategies, running PPC
campaigns, tracking conversion rates, and coordinating the social media team.
FOUNDER AND CEO
DigiDragon | NCR – National Capital Region, Philippines/Novi Sad, Serbia/Zrenjanin,
Serbia | 2014 – Present
image editing
Languages: English & Serbian
Creating, communicating and implementing the organization’s vision, mission, and overall
direction. Leading the development and implementation of organizational strategy.
Overseeing graphic design, web design, photo editing, and web development efforts.
Leading, guiding, and evaluating the work of others. Maintaining awareness of both the
external and internal competitive landscape, opportunities for expansion, customers,
markets, new industry developments and standards.
SEO AND SOCIAL MEDIA DIRECTOR
AXON IT Consulting | NCR – National Capital Region, Philippines | Jan 2014 – Nov 2014
Building and managing the digital presence of clients by overseeing brand development,
managing online brand and product campaigns, running digital marketing campaigns
utilizing a range of techniques including paid search, SEO, and PPC, evaluating customer
research, market conditions, and competitor data. Devising strategies to drive traffic to
the company website and managing its redesign. Coordinating a team of designers,
developers, and content creators.
TOOLS
Jira
DevOps
Asana
Trello
Basecamp
Teamwork
C.O.O.
Lady Reaper Alternative Fashion Emporium | NCR – National Capital Region, Philippines |
Sep 2013 – Nov 2015
Overseeing and managing operations. Responsible for product import and export.
Facilitating packaging and product inspection. Structuring and leading teams. Building and
maintaining strong client relationships. Coordinating cross-functional tasks. Knowledge
dissemination, reporting, and communications. Identifying best practices and improving
internal systems. Developing and implementing training programs and retreats to expand
the capacity of all staff.
CALL CENTER MANAGER (MARKETING)
Slack
Tehnomanija | Belgrade, Serbia | Apr 2013 – Sep 2013
Miro
Overseeing the daily running of the call enter including sourcing equipment, resource
planning and managing operations. Carrying out needs assessments, performance reviews
and cost/benefit analyses. Setting and meeting performance targets for speed, efficiency,
sales, and quality. Advising clients on products and services and liaising with supervisors,
operatives, and third parties to gather information and resolve issues. Coordinating staff
recruitments, reviewing performance, identifying training needs and recording and
reporting performance levels.
Google Search Console
Google Analytics
Google Data Highlighter
Bing Webmaster Tools
Ahrefs
MOZ SEO Tools
SEMrush
Market Samurai
Raven Tools
Screaming Frog
Scrape Box
Adobe Photoshop
Adobe Illustrator
Lunacy
… and others.
CUSTOMER SERVICE MANAGER
ComTrade/Gigatron | Belgrade, Serbia | Mar 2010 – Apr 2013
Leading and supervising a team of customer service staff. Advising customers about the
company’s products and services. Responding to customer queries via phone, email,
letter, and face-to-face. Investigating and solving customer’s problems passed on by
customer service assistants. Handling customer complaints or any major incidents.
Analyzing customer service data. Developing feedback and complaints procedures.
Involvement in staff recruitment and training.
IT DEPARMENT MANAGER (SALES)
TechnoMax | Novi Sad, Serbia | Sep 2007 – Oct 2009
Recruiting, selecting, orienting and training staff, and managing day-to-day operations.
Establishing strategic goals and identifying and evaluating trends and options. Defining
department objectives and evaluating outcomes. Annual budgeting and expenditure
scheduling.
SALES MANAGER
Genius | Novi Sad, Serbia | Mar 2005 – Sep 2006
Staff maintenance. Determining annual unit and gross-profit plans by implementing
marketing strategies and analyzing trends. Establishing sales objectives. Implementing
national sales programs. Price adjustments. Affiliate marketing management.
