Bodhisattwa Debnath

Bodhisattwa Debnath Digital Marketer, Growth Specialist Founder: MarHack Consulting, marhack.com Co-Founder: scribers.io, Content Marketing Agency Growth and Marketing Consultant: Headout, Cyware, Nakshi, Swipe, Previously: Chief Marketing Officer for RightStay, MakeMyTrip. Assistant Marketing Manager, MakeMyTrip Chief Marketing Officer, Mygola Marketing Associate: Kurve Media, Cuvva, WCFMC-in.linkedin.com/in/bodhisattwadebnath - Profile Digital Marketing professional with over 6 years of start-up level growthmarketing experience, now working as Marketing Lead and Founder of MarHack, a full-stack digital marketing solution. Previously, I have been Marketing Manager for high impact new products segment of a billion dollar public domain company, MakeMyTrip Pvt. Ltd. I am data driven, with a habit of constant optimisation to create highly specialised growth strategies for every product I handle. My experience and responsibilities have been around creation and execution of digital marketing strategies towards the ends of user acquisition, growth, brand discovery, social media traction, advertisement and community engagement. Writing Samples: 4 Basic Points On How to Qualify A Lead: https://goo.gl/J6Cxsn 2-Step Facebook Ads Strategy to Skyrocket Page Engagements: https://goo.gl/ VIQR1i 13 Advanced AdWords Optimisation Strategies for Better Conversions: https:// goo.gl/8Igdpx Experience OVERALL DIGITAL MARKETING EXPERIENCE Marketing web and mobile products through paid acquisition, contentmarketing, social media, SEO, Influencer marketing, PR outreach, engagement with niche content creators (like leading publishing houses, bloggers and others). USER ACQUISITION Planning and execution of user acquisition strategies for both web and mobile users. Identification of target audience, user behaviour analysis and creation of strategic plans that target and acquires niche base of potential users through organic, paid and curation strategies. I specialise in growing product user bases from ground zero, and my latest product saw over 100,000 users acquired within 3 months in a segment that is highly competitive. SOCIAL MEDIA MARKETING Building and maintaining engaged communities around various social media channels like Facebook, Twitter, Pinterest, Google Plus, Tumblr and others. Understanding how content is distributed and consumed in each channel, engagement tactics that is both human as well as business focused. Creation of micro-level plan that lays out how, when and what type of messaging is used in each channel. ANALYTICS AND REPORTING Analysing weekly and daily growth numbers based on hundreds of event driven data points. I deal with data mined at the scale of million data points and hundreds of thousands of users. Advanced level skills using data analytics platforms like Google Analytics, Kissmetrics, Localytics, MixPanel and MobileAppTracking to make informed marketing decisions and incremental changes in strategies. MARKET RESEARCH AND CUSTOMER DEVELOPMENT Market research and analysis for target user demography, customer development/discovery cycle through one-on-one interviews as well as scaled surveys, establishing beta-testing communities, creating angel-user groups. Analysing competition in mobile and web environments. CONTENT MARKETING AND SEO Designing a focused content marketing strategy where high-editorial content for blogs and social media is consistently created and distributed to a target audience. Setting up of lean content pipeline, which involves working with niche influencers. Optimising page design and CTA placements for Conversion Rate Optimisation. Advanced knowledge of SEO best practises and highly experimental in keyword as well as semantic tactics for better SERP. Focused keyword analysis to understand search trends and create content accordingly, which have repeatedly resulted top search ranks leading to over 25% increase in traffic month-on-month. PAID ADVERTISING Running paid acquisition campaigns across popular channels and display ad networks. Deep understanding of creating Facebook Ads in all its formats, bidding tactics, audience targeting and amplification. Well experienced in advanced Google Adwords tactics across display, display-select and search networks. Have run advertising campaigns for both mobile app installs as well as web conversions, with consistent CPA (cost per acquisition) and CPT (cost per transaction) values lower than industry standards. REMARKETING AND UPSELLING Using remarketing principles on Google Adwords, pixels on Facebook, Instagram and Twitter. I have also devised a User Life Cycle management system defined below. RETENTION AND LTV Devised a linear User Life Cycle Management system that utilises bucketing principles for user segmentation which allows for significantly better user engagement-level targeting and multiplying the life time value of a customer. EMAIL MARKETING Running drip email campaigns, optimising on open and click rates, and using email as a primary lead-generation and retention platform. have spent considerable amount of time optimising email capture forms and developing lean lead-capture content flows according to Inbound Marketing principles. Have experience using both SaaS solutions like MailChimp, Aweber, SendGrid, as well as in-house Amazon Web Server based mail delivery platforms. ASO AND PLAY/APP STORE RANKING Mobile keyword analysis and search behaviour for App Store/Play Store optimisation. Keyword analysis, Title analysis, App description optimisation, app icon visibility, screenshot recommendations, creation and optimisation of preview video, ratings and review management,. DESIGN AND DEVELOPER PROFILE A. Design: Advanced knowledge and hands-on experience with creating design elements using photo, video and typography editing tools such as Adobe Photoshop, Illustrator, Final Cut Pro, etc. B. Frontend: Intermediate and working knowledge of HTML, CSS, Javascript and Juery. Experience building quick but scalable web-apps using modern frameworks like Bootstrap. Advanced knowledge of Wordpress. C. Backend: Intermediate knowledge of PHP, MySQL and Python Employment Details: Total experience: 6 years 6 months 1. Mygola: February 2010 - March 2015 2. MakeMyTrip: March 2015 - March 2016 3. MarHack: April 2016 - Present About mygola: Acquired by MakeMyTrip in January, 2015. mygola.com was an award winning million dollar stage 2 startup which was funded by the likes of Blumberg Capitals and Helion Ventures. Awarded most innovative startup twice by Phocuswright Summit, San Francisco. Based out of Bangalore and Maryland, US. About MakeMyTrip: MakeMyTrip is India’s largest OTA and a public domain company with over 25 million web and 3 million mobile customers. I handled marketing for the high-stakes new product lines, which are responsible for creating and scaling of modern business lines. About MarHack: I founded MarHack in March - 2016. It is a customer acquisition, growth and marketing solution for early stage startups and new products. At MarHack, I apply Marketing principles and hacks that I have learnt from being in accelerated startup environments for over half a decade, delivering results that reached to upwards of half a million users across 5 different products. I apply result-proven and data-driven growth strategies for user acquisition, traffic and brand development. About Scribers: I co-founded Scribers, a certified content marketing agency focused on helping startups scale their content marketing efforts. Academic Background Completed B.Tech. Degree in Information Technology from SRM University, Chennai with a CGPA of 8.3 Passed Higher Secondary School Leaving Certificate in 2005 from St. Edmund’s College, Shillong, under Meghalaya Board Of School Education with 60% marks. Passed Secondary School Leaving Certificate (Class-X) in 2003 from St. Peter’s School, Shillong, under Meghalaya Board Of School Education with 67% marks. Certifications: A. IELTS: Band 7.5 - August 2016 B. HubSpot Inbound Certified Marketer - April 2016 Personal Information: Date Of Birth: 23rd October, 1986 Language proficiency: English (Read, Write, Speak), Hindi (Read, Write, Speak), Bengali (Read, Speak) Bodhisattwa Debnath Bangalore