Blake Collis

Blake Collis Marketing Manager - Calhoun, GA-https://www.linkedin.com/in/blakecollis SUMMARY As an innovative problem solver and accomplished marketing professional with seven years experience, I excel at crafting compelling strategies that captivate audiences and drive results. With a passion for both brand and performance marketing, I drive projects and processes to increase positive results. I have a proven history of boosting growth and fostering strong client relationships across various industries, optimizing strategies and delivering impactful outcomes. EXPERIENCE Independent Contractor Serving companies from all sectors with marketing strategy, consulting and management Marketing Consultant | Jun 2021 - Present • PROJECT LEADERSHIP Ensured adherence to project plans and maintained effective communication channels for Twisted Foods, resulting in a significant reduction of scope creep to under 5%. • SOFTWARE IMPLEMENTATION Implemented and conducted training for a new project management software for TalkDesk, enhancing the effectiveness of their internal project management processes. • COACHING Coached business development representatives on marketing and communication best practices, achieving a 20% increase in contract value for SalonSuites. • PAID SEARCH Diligently monitored and optimized a comprehensive Google advertising campaign with a $15K monthly budget for Pet Camps boarding and training facilities. Social Link Social link is among the fastest growing digital marketing agencies in the Southeast Senior Marketing Project Manager | Aug 2020 - Jun 2021 • GROWTH MARKETING Enhanced client retention by 28% by managing comprehensive digital marketing initiatives, including social media, website development, content strategy, SEO, lead generation, advertising, and email marketing. • PROCESS IMPROVEMENT Improved team productivity by 30% through the strategic shift from waterfall to agile methodologies in the marketing program and project management processes. • PROJECT MANAGEMENT Ensured a 100% on-time delivery of projects by overseeing stringent timeline adherence and applying lean methodologies to streamline software development cycle. • LEADERSHIP Managed the relationship between all contractors, freelancers and vendors, as well as the internal team of 6 project managers. Joseph Studios Joseph Studios is an organic marketing agency Senior Client Success Manager | Jul 2019 - Aug 2020 • PROGRAM DEVELOPMENT Developed a client success program that enhanced communication and reporting, resulting in a decrease in churn rate from 17% to 3%. • PROCESS IMPROVEMENT Reorganized the marketing and communications processes, achieving a 19% rise in productivity and a 23% increase in client acquisition. • DIGITAL STRATEGY Implemented social media strategies that augmented customer relationship building, leading to an increase in customer lifetime value by $10.40. • PROBLEM SOLVING Utilized automation technology including social media and email marketing automation software to reduce errors and cut costs associated with client acquisition. The Profectus Society The Profectus Society is an organization providing resources and training for entrepreneurs Marketing Manager | Jul 2018 - Jul 2019 • PROJECT MANAGEMENT Directed the completion of numerous marketing and branding initiatives, ensuring project goals were met and maintained a portfolio with a total value of $5 million. • MARKETING STRATEGY Enhanced market entry for 10 emerging businesses in the automotive, construction, food and beverage, retail and hospitality industries by guiding their launch strategies, significantly impacting the entrepreneurial landscape in the Metro-Atlanta region. • DATA ANALYSIS Conducted a comprehensive analysis of sales and website data for a large construction company in order to develop highly effective and comprehensive dashboards for monitoring and optimizing return on marketing initiatives, consumer behavior, competitor analyses, and paid advertising • PERFORMANCE MARKETING Consistently optimized customer-centric strategies that led to a significant increase in Net Promoter Score (NPS) by 7 points. Amerejuve Medspa and Cosmetic Surgery Amerejuve is a chain of medical spas located in Atlanta and Houston. Marketing and Communications Director | Aug 2015 - Jul 2018 • PERFORMANCE MARKETING Enhanced company profitability by achieving a 20% growth in revenue through the successful expansion into new geographical areas. • RELATIONSHIP MARKETING Improved client retention by 47% through the effective implementation of a customer loyalty and rewards program. • COMMUNICATION Optimized marketing and branding efforts by reinforcing community engagement and improving internal team communications • CONTENT MANAGEMENT Planned and implemented a comprehensive editorial calendar for the company's social media channels, blog, and magazine publications. EDUCATION Berry College Bachelor of Arts, Communications | May 2013 Blue Array Academy SEO Manager, N/A | Dec 2023 SKILLS Digital Marketing, SEO, Data Analysis, Content Marketing, Relationship Building, Active Listening, Leadership,Problem Solving, Project Management, Communication, Copywriting and Editing, Client Management, Marketing with Artificial Intelligence (Ai).