Bishal Mukherjee

Bishal Mukherjee Mail | Website | Portfolio Highly skilled and results-driven Content Marketing Strategist & Copywriter with a deep understanding of the Web3 space and a passion for driving product adoption. I've worked with diverse brands in various sectors, from tech to eCommerce, blockchain, crypto, NFTs, Web3, Metaverse, and more. I'm now seeking opportunities to utilize my creative abilities to craft and oversee impactful content across all platforms. Experience: April 2021 – Present Content Manager, Motif Content • • • • Collaborate with cross-functional teams to develop content and copywriting projects for Motif’s clients within the blockchain ecosystem. Create blogs, articles, news, PRs, op-eds, explainers, thought leadership pieces, Twitter threads, landing pages, and ads for the blockchain-focused audience. Proofread and edit content submitted by team members. Define audience personas and execute content marketing and email marketing campaigns for Motif's clientele across the blockchain industry. March 2019 - March 2021 Content Writer & Digital Marketing, Freelance • • • Provided freelance content writing services, specializing in Search Engine Optimization (SEO), copywriting, content audits, and content strategies. Collaborated with diverse clients, including B2B and B2C SaaS companies, eCommerce businesses, startups, digital marketing agencies, influencers, and NGOs. Assisted SMEs with minimal budgets to run highly-optimized multichannel marketing strategies. April 2015 - February 2019 Global Customer Service Manager, BirchStreet Systems • • • Managed the customer service process of BirchStreet, overseeing recruitment, training, and performance management of its customer service team. Served as the primary point of contact for customers across Europe, Asia-Pacific, and the MEA region. Defined SLAs and incentives’ parameters and worked in-sync with inter-departmental teams to implement organization-wide procedural changes. Core Skills: • • • • Excellent written and verbal communication skills. Thorough research and data analysis capabilities. Strong time management, leadership, and task prioritization abilities. Creative thinker with a knack for generating innovative ideas. • • • • Meticulous attention to detail and exceptional proofreading/editing skills. Proficient in critical thinking and problem-solving. Collaborative team player with effective teamwork skills. Adaptive and eager to acquire new knowledge and skills. Industry Skills: • • • • • • • • • • • • • SEO expertise, including keyword research and optimization. Content creation for brand positioning, copywriting, email marketing, and inbound strategies. Proficient in conducting content audits and developing content strategies. Familiarity with WordPress and other content management systems. In-depth knowledge of cryptocurrency, blockchain technology, and Web3 concepts. Understanding of eCommerce industry trends, user experience, and conversion optimization techniques. Experience with tools such as Ahrefs, SEMrush, Google AdWords, and other marketing platforms. Proficient in G-Suite, Slack, Asana, Trello, Discord, and other project management tools. Basic graphic design skills for creating/editing visuals. Comprehensive understanding of technology industry topics, including cybersecurity and SaaS. Familiarity with digital marketing tactics like social media, email marketing, and PPC advertising. Knowledge of customer success principles and content creation to enhance customer satisfaction. Proficient in AI prompt engineering and working with AI tools such as Chat GPT, MidJourney, etc. Education & Certifications: • • • • • Bachelors in commerce - Himalayan University, AP (India) Six Sigma (Lean) - IACT, Delhi (India) Supply Chain Management - IACT, Delhi (India) Digital Marketing (SEO, SEM, etc.) - Google, HubSpot & Microsoft CEFR C2 (English Proficiency Test) - EFSET (UK)