CURRICULUM VITAE
Bineeta Verma
(B. Tech, Information technology, 2009 Passout)
Address
Mail Id -House No- 199
Sec 21B
Faridabad
Haryana
121001
Contact Phone
-
Date of Birth
23-October-1987
Career Profile
Objective
To work in the most challenging position with an organization that provides ample opportunities to learn and to contribute.
Technical Skills
Tools & Packages
MS Excel 2010, Adwords Editor Tool, Microsoft Ad center.
Web Technologies
Google Adwords, Yahoo Marketing, MSN Marketing.
Work Experience-
Present—Working as Outside Consultant in Sherpatu Media LLC (freelancing)
xAd Software Pvt. Ltd-> Worked from August 2011- May 2013 as SEM Analyst
Riding House Infotech Private Ltd (Crystal Travel)- Worked from Feb2011- July 2011 as SEM Executive
iYogi Technical Services->Worked from May 2010- January 2011 as SEM Executive
Job Responsibilities
Identifying and implementing strategies for increasing site traffic through PPC marketing strategy.
Managing Ad Campaigns on the major search engines like Google & MSN.
Responsible for keyword research, Account/Campaign structuring, bid management, & tracking for key performance indicators.
Improvement of volume and cost delivered through search campaigns by :
Driving keyword expansion
Improving account structures
Optimizing of quality score, landing page , Ad copy and bid optimization
Running PPC Campaigns on xAd Platform for various Mobile Publishers including Avantar, Metro PC, Point, White pages etc. Handling 200+ Clients through Sales force for the day to day optimization needs, performance report, and budget management.
Preparing Weekly & Monthly Performance Reports for the Clients.
Maintaining the Company's Margins as well as keeping the churn as low as 15% by providing quality Leads to the Clients.
Strengths & Achievements
Handled Adwords Accounts with More than $150,000 Monthly Spending.
Capable to handle multiple PPC accounts.
Target Based & Achieved Various Conversion/CPA Targets & Goals.
Familiar with many Internet Marketing techniques (Email, Affiliate, SEM, SEO, SMO .)
Fast in learning new tools and techniques.
Sincere, disciplined and flexible in approach towards problems.
Team player.
Academics
Exam
Institute
University/Board
Year of Study
MBA (Marketing)
IMTCDL Ghaziabad
Distance Education Council-
B .Tech (Information Technology)
BSAITM, Faridabad
Haryana
MDU, Rohtak-
XII
S.V.P.S
C.B.S.E-
X
S.V.P.S
C.B.S.E-
Personal Details
Sex
Female
Father’s Name
T.L. Verma
Nationality
Indian
Marital Status
Married
Hobbies
Listening Music, Reading Books, Surfing, Computer Gaming.
Declaration
I consider myself familiar with Information Technology aspects.
I hereby declare that the information furnished above is true to the best of my knowledge.
Bineeta Verma
