Bina Dzhantaeva

Bina Jantaeva-Bishkek. Kyrgyzstan - Professional Summary Results-oriented digital marketing professional with a strong foundation in retail management and a proven track record in driving successful event marketing campaigns. Adept at leveraging technology and datadriven insights to optimize marketing performance and exceed business goals. Possesses excellent communication, interpersonal, and project management skills, with a strong focus on collaboration and achieving desired outcomes. Eager to contribute to a dynamic and innovative organization where I can utilize my skills to drive impactful marketing initiatives and contribute to business growth. Employment History Renegade Underdogs LLC, Delaware. USA Project Coordinator       09/2023 – 12/2024 Led the end-to-end execution of global events, webinars, and conferences for tech SaaS companies. Developed and executed comprehensive event strategies, including budget management, vendor coordination, and stakeholder alignment. Managed all aspects of event logistics, including registration, attendee tracking, and onsite/virtual event setup. Oversaw the planning and execution of pre-event, during-event, and post-event activities to maximize ROI, including lead generation and customer engagement. Conducted post-event analysis to gather data, identify areas for improvement, and optimize future events. Collaborated closely with cross-functional teams, including content, design, marketing operations, and demand generation, to ensure seamless event delivery. Digital Marketing Expertise:    Developed and implemented data-driven digital marketing strategies, leveraging SEO, SEM, email marketing, social media, and Google Ads to increase lead generation and webinar sign-ups by 30%. Generated high-quality leads and increased webinar sign-ups through targeted digital marketing campaigns. Optimized website performance, reducing load time by 30% using Shopify and WordPress. Creative and Technical Skills:   Leveraged AI-powered tools to enhance copywriting, video editing, graphic design, and promotional merchandise creation. Collaborated with cross-functional teams to deliver successful projects. Freelancer Digital Marketing Executive           Planned and executed successful digital marketing strategies, including SEO/SEM, marketing database, email, social media, and display advertising campaigns. Designed, built, and maintained brands' social media presence, enhancing online visibility and engagement. Utilized Meta, Google ad platforms, and PPC to drive targeted traffic and maximize advertising effectiveness. Set up, measured, and reported on the performance of all digital marketing campaigns, consistently achieving or surpassing ROI and KPI goals. Identified trends and insights, optimizing spend and performance based on data-driven insights, resulting in improved campaign effectiveness. Brainstormed and implemented innovative growth strategies, contributing to increased brand awareness and customer acquisition. Collaborated with internal teams to deliver client requirements, ensuring seamless execution of digital marketing initiatives. Served as the primary point of contact for clients, providing exceptional support and guidance on service offerings. Worked closely with agencies and vendor partners, fostering productive collaborations and achieving mutual business objectives. Evaluated and implemented emerging technologies, staying at the forefront of digital marketing advancements and driving continuous improvement. Pinctada LLC, Dubai. United Arab Emirates Store Manager           09/2021 - 09/2023 11/2008 - 09/2021 Achieved and exceeded sales targets by driving sales and identifying commercial opportunities Provided leadership and direction to team members, resulting in the achievement of goals and objectives Managed daily, weekly, and monthly operations, including target setting, reporting, and action plans Monitored Retail KPIs and market trends to identify business opportunities and maximize selling opportunities Recommended, managed, and supported sales promotions and brand activities, resulting in meeting expectations Implemented opening and closing procedures for financial services in compliance with company policy Developed and implemented a follow-up plan for new and existing clients, resulting in consistent replenishment and business growth Maintained optimal stock levels through effective stock monitoring and liaison with the boutique planner Maximized sales opportunities by analyzing stock management information and ensuring effective stock management Created and maintained client database, developing their portfolios and driving business for future events Pinctada LLC, Dubai. United Arab Emirates Assistant Sales Manager         04/2015 - 11/2008 Built strong rapport and lasting relationships with customers, resulting in increased customer loyalty and repeat business. Assisted customers in locating products and checked inventory at other store locations, ensuring a seamless shopping experience. Boosted sales by offering expert advice on purchases and promoting additional products, resulting in increased revenue. Implemented effective up-selling strategies, such as recommending accessories and complementary purchases, leading to increased average transaction value. Maintained accurate records of sales, returns, and inventory availability, contributing to efficient store operations. Ensured high levels of customer satisfaction by professionally handling product returns in a timely manner. Collaborated with retail representatives to enhance product presentations and advertising collateral, contributing to a more attractive shopping environment. Provided exceptional customer service to welcome and engage existing, new, and potential customers, leaving a positive first impression. Professional Skills       Digital Marketing: SEO/SEM, Social Media Marketing, Email Marketing, Google Advertising, PPC, Performance Measurement, Meta, Shopify, WordPress Creative Design: Graphic Designing, Video Editing, Copywriting Business Analysis: KPI Analysis, Market Trend Analysis, Strategic Planning Management & Leadership: Team Leadership, Sales Management, Retail Operations, Client Relationship Management, Inventory Management, Stock Management, Customer Service, Client Database Management Technical Proficiency: Google Ads, Facebook, Instagram, Analytical Skills, Problem-Solving, Project Management, Reporting AI & Technology: Effective usage of Chat GPT, Gemini, POE, Vizard.io and other AI tools Education School: Midtown University, USA. Online Graduation Date: 06/2013 Area(s) of Study: Retail Management Course School: Karakol Medical College Graduation Date: 06/1994 Degree: Diploma Education Google Ads: Search, Display, Performance Max) 01/2025 SEMrush: Keyword Research, Analytics, AI Powered Marketer