Bina Dzhantaeva

BINA’S PORTOFOLIO ABOUT ME EDUCATION EXPERIENCE Hello !!! I'm Bina Dzhantaeva DIGITAL MARKETING SPECIALIST From Clicks to Conversions - Full-Stack Marketing That Delivers. Always Testing, Always Learning. PROJECT CONTACT BINA DZHANTAEVA ABOUT ME EDUCATION EXPERIENCE PROJECT CONTACT ABOUT ME Always testing, always learning. My journey in digital marketing is about exploring new tools and strategies to achieve tangible results. For over a decade, living in the dynamic, multicultural environment of Dubai, UAE, has profoundly shaped my perspective. This fast-paced experience exposed me to a melting pot of nationalities and cultures, fostering an open-mindedness and deep understanding that fuels my curiosity and drive to constantly learn and adapt in the ever-evolving digital landscape. I specialize in crafting targeted lead generation campaigns and maximizing conversions for businesses across various sectors, including E-commerce, SaaS, IT, online courses, and local businesses. I develop lead generation strategies that are both innovative and validated by data-driven insights. BINA’S PORTOFOLIO BINA DZHANTAEVA ABOUT ME EDUCATION EXPERIENCE PROJECT CONTACT 2023 - 2025 Google Ads Certification | 2025 CERTIFICATIONS Digital Marketing Certification | 2023 X Ads (Twitter) | 2025 Marketing Analytics Keyword Research AI Powered Marketer Email Marketing | 2025 BINA DZHANTAEVA ABOUT ME EDUCATION EXPERIENCE Digital Marketing Freelancer Full Stack Digital Marketer- Renegade Underdogs Consulting Digital Marketing Coordinator 2023 - 2024 EXPERIENCE PROJECT CONTACT 2021 - 2025 I'm a full-stack digital marketing freelancer focused on delivering measurable results. I optimize paid ads (Google, Meta, LinkedIn, X) for reduced CPA and improved ROAS, and drive organic growth through SEO-optimized content and technical SEO. I build high-converting email campaigns and automated workflows, create strategic content, and optimize WordPress sites for lead capture. Every decision is data-backed for maximum impact. As a Digital Marketing Coordinator at Renegade Underdogs Consulting, I drove end-to-end event marketing for 15+ global virtual/hybrid events, for Saas, IT startup companies, achieving 95%+ satisfaction and 30% more qualified leads. I boosted webinar sign-ups by 40% through multi-channel campaigns, optimized websites for 25% better lead capture, and used data to increase engagement and cut CPL by 15%. BINA’S PORTOFOLIO BINA DZHANTAEVA ABOUT ME EXPERIENCE Pinctada LLC. Dubai. UAE Boutique Manager 2008 - 2021 Pinctada LLC. Dubai. UAE Assistant Retail Manager- EDUCATION EXPERIENCE PROJECT CONTACT 2007 - 2021 As a Boutique Manager, I drove sales and profitability for a high-end jewelry boutique. I led a team of 10, boosting sales skills and launching a loyalty program that increased repeat business by 15%. I executed promotions exceeding targets by 30% and optimized inventory, all while ensuring exceptional customer service and managing full operations. As Assistant Retail Manager for a high-end jewelry brand, I was the right hand driving business forward across 5 iconic Dubai boutiques. I organized VIP client events and afternoon teas to build lasting relationships, and was key in staff recruitment and training, all while ensuring impeccable luxury experiences and sales growth. BINA’S PORTOFOLIO BINA DZHANTAEVA ABOUT ME EDUCATION EXPERIENCE SKILLS CONTACT SKILLS Search Engine Optimization (SEO) Content Marketing Keyword Research Content Strategy Development On-Page SEO Content Creation (blog posts, articles, videos) Off-Page SEO Content Performance Tracking Search Engine Marketing (SEM) Email Marketing Google Ads (Display, Search, Video) Email List Management & Segmentation Social Media Ads ( Twitter, Linkedin, Meta) Marketing Automation Off-Page SEO Email Deliverability & Performance Analysis BINA’S PORTOFOLIO BINA DZHANTAEVA ABOUT ME EDUCATION EXPERIENCE SKILLS CONTACT SKILLS Social Media Marketing (SMM) Website Management & Optimization Content Planning & Scheduling WordPress Website Development (Elementor) Community Management & Engagement Landing Page Optimization Trend Analysis Content Management Analytics & Data Analysis Marketing Automation & CRM Google Analytics (GA4) Proficiency with tools like HubSpot, Mailchimp, Zapier Google Search Console Workflow Automation Data Interpretation & Actionable Insights Lead Nurturing & Scoring BINA’S PORTOFOLIO BINA DZHANTAEVA ABOUT ME USED TOOLS EDUCATION EXPERIENCE USED TOOLS CONTACT BINA DZHANTAEVA ABOUT ME SELECTED PROJECT EDUCATION EXPERIENCE PROJECT CONTACT Coroot - OSOD (Open Source Observability Day) Conference Case Study The Challenge: Coroot, a promising new open-source observability platform, aimed to establish a strong online presence and cultivate engagement within the DevOps and IT specialist community. To achieve this, they embarked on an ambitious initiative: hosting the first-ever online conference dedicated to open-source observability, intending to position Coroot as a central resource and key player in this burgeoning niche. Coroot | Saas Startup Company BINA’S PORTOFOLIO BINA DZHANTAEVA ABOUT ME SELECTED PROJECT EDUCATION EXPERIENCE PROJECT CONTACT My Role: As the Digital Marketing Manager for this project, I led the charge in establishing Coroot's online footprint and spearheading the lead generation efforts for the inaugural OSOD conference. Leveraging my dual expertise in WordPress development and comprehensive digital marketing strategies, I took ownership of critical aspects of the conference's digital presence. The Result: OSODay | Open Source Observability Day Conference 2024 I developed a WordPress landing page for registration and launched strategic Google Ads and Twitter campaigns with indepth keyword research, competitor analysis, and retargeting. I integrated the page with Zoom and Zapier, setting up automated Mailchimp email sequences for nurturing. This led to 1700+ registrations and 700+ attendees, a 3.5% CTR, significant industry leader participation, and strong social media buzz, establishing Coroot's prominence. BINA’S PORTOFOLIO BINA DZHANTAEVA ABOUT ME EDUCATION EXPERIENCE PROJECT CONTACT SELECTED PROJECT 5202 Smart Fix Appliance Repair| US Local Company For SmartFix Appliance Repair (USA), I built a responsive WordPress website from scratch and integrated HouseCall CRM for seamless online booking and streamlined service management, enhancing their local digital presence and customer experience. BINA’S PORTOFOLIO BINA DZHANTAEVA ABOUT ME EDUCATION EXPERIENCE PROJECT CONTACT SELECTED PROJECT AL AGHA ALMTMYZ UAE WHOLESELLERS For AL AGHA ALMTMYZ UAE WHOLESELLERS, a logistics company shipping goods from Turkey, I developed a robust WordPress website. This platform showcases their wholesale offerings and streamlines inquiries for UAE-based clients seeking quality imports from Turkey, enhancing their digital presence and reach. BINA’S PORTOFOLIO BINA DZHANTAEVA ABOUT ME EDUCATION EXPERIENCE PROJECT CONTACT SHOPIFY POD MERCH PROJECT This project involved designing and launching two dedicated print-on-demand merchandise stores on Shopify for the contributor communities of FerretDB and PostgreSQL. My responsibilities spanned the entire lifecycle, including configuring both Shopify stores, establishing seamless integrations with Printify, and streamlining shipping processes. A key aspect of my role was also to create all the product designs, ensuring they effectively incorporated company logos and relevant text. BINA DZHANTAEVA ABOUT ME EDUCATION EXPERIENCE PROJECT CONTACT A SNEAK PEAK OF CAMPAIGNS Google Search Campaign Results This is the a sneak peak for lead generation results for Google Ads Search Campaign for two weeks period for event Plausible Analytics More than 1k+ registrations for online event from Google Ads and Twitter Campaigns BINA’S PORTOFOLIO BINA DZHANTAEVA ABOUT ME EDUCATION EXPERIENCE PROJECT CONTACT A SNEAK PEAK OF CAMPAIGNS Plausible Analytics Here is a sneak peek of a lead generation campaign for Google Ads Search, running for a one-month event. BINA’S PORTOFOLIO BINA DZHANTAEVA ABOUT ME EDUCATION EXPERIENCE PROJECT CONTACT GET IN TOUCH Let's Work Together Mobile - Email & Website- Address Bishkek. Kyrghyzstan LinkedIn Profile LinkedIn BINA DZHANTAEVA PORTOFOLIO 2025 Bina’s Video Profile