Billy Njogu
PROFESSIONAL SUMMARY
Billy Njogu is a results-driven digital marketing strategist with 4+ years of experience helping SaaS and tech
brands boost their online visibility, organic traffic, and lead generation efforts. He has created content
strategies for top brands such as HubSpot, Liquid Web, Wix, and Bluehost, through a content marketing
agency called the Blogsmith. He knows how to create SEO-driven blogs, case studies, landing pages, social
media content, and email campaigns that engage audiences and support business growth. Recognized by
colleagues and clients for his creativity, attention to detail, and adaptability, Billy excels at turning complex
product details into clear, compelling content that resonates with target audiences. His workmates praise
him as being proactive, reliable, and highly responsive to feedback, with a proven ability to match diverse
brand voices and consistently deliver high-quality work on time. Passionate about emerging trends like AIdriven search and AI automation, he helps brands stay competitive in the evolving digital landscape while
maintaining a reputation as an easy-to-work-with, detail-oriented teammate.
PROFESSIONAL EXPERIENCE
The Blogsmith; United States – B2B Content Strategist
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January 2022 – July 2025
Worked closely with editors and SEO specialists to create content that supported sales goals and lead
generation.
Used smart keyword strategies to optimize content and help businesses rank higher and attract the
right audience.
Turned product features and benefits into relatable stories that captured attention and built trust
with decision-makers.
Wrote engaging blog posts, case studies, and white papers that resonated with B2B audiences.
Used data and analytics to refine content strategies, improve engagement, and make every piece
more effective.
Ensured all content matched the client’s tone and voice to create a cohesive and professional brand
image.
Stayed ahead of industry trends to produce relevant content that positioned brands as leaders in
their space.
Key Achievements:
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Produced 150+ SEO-optimized articles for B2B SaaS clients, including one project that helped a client’s blog
reach 230,000 monthly visitors, marking their best-performing month.
Developed data-backed content strategies that increased engagement and helped clients achieve lead
generation goals.
Consistently adapted tone and style to match client branding, strengthening long-term partnerships and repeat
contracts.
Recognized by the content manager for proactivity, reliability, and responsiveness, helping streamline the
content production workflow.
Sender; Lithuania – SEO Content Strategist
February 2022 – December 2024
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Conducted keyword research and content audits to optimize for organic traffic growth.
Created SEO-optimized website content, landing pages, and blog posts to drive traffic and improve
keyword rankings.
Managed social media content and repurposed blog posts for LinkedIn and Facebook to boost
engagement.
Developed email campaigns and promotional copy that improved click-through rates and lead
generation.
Key Achievements:
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Developed email campaigns that increased open rates by 15% and achieved 13% conversion rates, driving
measurable results for the company.
Created SEO-focused landing pages and blog posts that improved keyword rankings and boosted organic traffic.
Repurposed content for LinkedIn and Facebook, resulting in higher engagement and brand visibility on social
media platforms.
Praised by the content team lead for timely delivery and work that consistently drove engagement and traffic
growth.
CopySmiths; Australia – eCommerce Copywriter
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June 2021 - December 2021
Crafted compelling product descriptions, category pages, and landing pages optimized for SEO to
drive traffic and increase conversion rates.
Conducted in-depth research on product features, market trends, and competitor content to create
engaging, accurate, and customer-focused copy.
Collaborated with cross-functional teams, including marketing, design, and product teams, to ensure
alignment with brand voice and business goals.
Monitored and analyzed content performance using tools like Google Analytics and content
management systems to refine strategies and achieve KPIs.
Used persuasive storytelling techniques to highlight product benefits and address customer pain
points, enhancing user experience and satisfaction.
Key Achievements:
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Wrote high-converting product descriptions and category pages that increased eCommerce conversions.
Conducted thorough product and competitor research to create accurate, persuasive, and SEO-friendly copy.
Collaborated with cross-functional teams to ensure content aligned with marketing and business goals.
Delivered consistent, detailed content that contributed to improved online visibility and customer engagement.
EDUCATION & COURSES
Moi University – Eldoret, Kenya
School of Biological and Physical Sciences - Bachelor of Science
Honors: Second Class Upper
Concentrations: Mathematics; minor in Statistics
Sept 2014 – April 2019
LinkedIn Licenses & Certifications- Learning Conversion Copywriting
LinkedIn Licenses & Certifications- How to Become an Exceptional Writer
LinkedIn Licenses & Certifications- Technical WordPress SEO
LinkedIn Licenses & Certifications- Learning Local SEO
Udemy- The Ultimate SEO Training + SEO For WordPress Websites
August
August
August
August
January
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SKILLS
SEO & Content Marketing: Keyword research, On-page SEO, link building, technical
SEO, local SEO.
Copywriting & Conversion Writing: Landing pages, email campaigns, product
descriptions, Facebook ads, Google ads.
Social Media Marketing: LinkedIn, Facebook, Instagram, X, TikTok – Content planning
& engagement.
Analytics & Optimization: Google Analytics, SEO performance tracking, content audits.
AI & Automation: Prompt engineering, AI automation workflows, AI search strategies
Tech Tools: Ahrefs, Semrush, Moz, Canva, Google Analytics 4, Google Search Console,
WordPress, Slack, CRMs, Notion, Airtable, email marketing software, Make.com, etc.
Referees
Available upon request.
