BILLY M. NDUATI - DIGITAL MARKETING
SPECIALIST.
SKILLS
Social Media Marketing Strategist - Developing strategies for launching new products,
a new campaign, and decision making in which platforms to use.
Copywriting - Creative writing skills to describe products/services or general content
creation.
Graphic Design/Video Editing - I always accompany my posts on social media with
some graphical or videos. I’m Good with Adobe Illustrator and other online tools such
as Canva.
Paid ads Specialist - Highly proficient in running ads on different platforms such as Google
Ads, Facebook, Instagram, and LinkedIn.
Data analysis(Spreadsheets) & Reporting - Advanced level in spreadsheets to
perform marketing analytics from multiple campaign results and come up with better
data-based strategies. Working knowledge of Analytical tools - Google Analytics,
Webtrends.
Email Marketing - Proficiency in working with email marketing apps like MailChimp
and MailerLite. This includes copywriting and custom designing as well.
Marketing/Workflow Automation tools - Experienced in using tools such as Hubspot
and Zapier to achieve this.
Click Funnels - Setting up and managing click funnels
Customer support capabilities - I always use a customer-first approach, I have the
ability
AB Testing - Ability to run multiple tests across one or multiple platforms, record results and
come up with decisions.
Retarget Marketing Set up the best retargeting campaigns, derived from
customer’s interactions with the product or service.
Lead scoring - I have the ability to track all the necessary metrics that will help calculate
lead scores and come up with quality leads to sharing with sales teams.
Working with Marketing KPIs - The ability to set quantifiable objectives, track and
generate detailed reports on their progress while keeping teammates well informed.
SEO expertise - Suggesting and editing content from writers to help driving keywords for
best SEO results. Technical SEO expertise as well.
Designing Marketing/Sales Funnels - Set to understand a Customer’s Lifetime Value
and their journey to purchase for remarketing purposes.
Website CMS’s - Ability to manage websites through several CMS platforms such as
WordPress, Joomla, Drupal among others.
HTML & CSS/ Web Development - An intermediate level in using html & css for
web development, customizing email newsletters and Landing pages.
WORK
EXPERIENCE
Merit Base Marketing Agency (BC Canada) - Social Marketing
Specialist(Remote Part-Time Contract)
May 2020 - Present
●
Copywriting all social media ads for all our clients
●
Preparing Monthly Social media calendar for all our clients
●
Setting up paid ads, Social media and Search Engine
●
Reviewing and optimizing all social media paid ad campaigns on a
weekly basis
●
Developing weekly and monthly reports to our clients for social media
campaigns
●
Creating audiograms for recorded podcasts.
●
Developing creatives such as graphical poster ads on short videos for
social media purposes
Hospitality Consult & Zani Travel, — Digital Marketing Lead
Mar 2019 - Dec 2019
● Plan/Strategizing and institute Social Media marketing plan for multiple clients mostly
Hotels in East Africa.
● Budgeting and executing paid Ads - for our multiple clients across several platforms.
This includes - Social media, search engine and YouTube.
● Analyze and report on online marketing campaign results to our Lead Consultant and
The Hotel Management we have partnered with on a Weekly and Monthly basis. For
example, I Increased one of our clients’ followers by 31,000% in 2 weeks.
● Doing PR work by having properties we are working with getting published on Travel
Print magazines regionally.
● Help Generate content to help gather as many email subscribers as possible for our
newsletters and targeted marketing.
● Measure and evaluate brand digital performance to present weekly findings to
management.
● Content management of the Hotel’s website with WordPress. Uploaded content as
well as editing themes to fit the company’s needs at a particular point in time.
● Improve pages content, keyword relevancy, and branding to achieve S.E.O goals.
● Teaming up with sales team providing them with solid lead from lead scoring.
● Headhunting, Interviewing, and offer training to in-house Digital Marketers for our
clients.
Dainty Holdings(Real Estate)
Consultant
— Digital Marketing
September 2018 - February 2019
● Budgeting and Managing paid ads on Social media and Search engine
● Deriving monthly and weekly reports to the management on the progress of paid
ads
● Marketing to potential diaspora clients through Email Marketing and search engine
marketing while updating them through monthly newsletters.
● Worked within budget parameters to develop and implement marketing strategies by
analyzing key data and consumer demographics, increasing occupancy and rental
revenue by 30% over 3 Months period.
● Directed a successful search engine marketing campaign that utilized solid
linking, technical, and keyword research tactics.
● Provided weekly updates on digital marketing campaigns to management,
discussing strategic initiatives and methods for improvement.
● Exploring other platforms to look into that would grow the company's online
presence.
The Youth Banner(Not for Profit)
Strategist
— Digital
September 2012 - April
2016
● Managed and Increased Facebook page following through Paid ads and organic
sharing by more than 1700% in 2 years through 2013 and 2016. This led to an
increase in the number of trainees by almost 300%.
● Creating and sending out monthly Email Newsletters.
● Trained Small business owners on how to have a digital presence of their businesses.
● Volunteered to offer mentorship to Start-Ups and small businesses on automation of
their processes, to increase efficiency and accuracy.
● Led projects to redesign web pages, diversify strategies, and revitalize social media
presence.
● Identified technology framework required to support digital strategies.
● Trained and supported end-users with software, hardware, and network standards
and use processes.
● Content management of the organization’s website with WordPress. Uploaded
content as well as editing themes to fit the company’s needs at a particular point in time.
EDUCATIO
N
Kenya Methodist University, Nairobi — Degree
Present (Final
year)
Bachelors in Business and Information Technology.
Light Academy Secondary, Nairobi — High
School
November 2008
Kenya Certificate of Secondary
Education
