Bill Lowery

Bill Lowery -Dallas, TX- www.linkedin.com/in/blowery/ Overview Growth driven education executive passionate about expanding access to high quality education world-wide. Areas of expertise: Strengths Finder 2.0 Profile: Context, Learner, Consistency, Relator, and Achiever Professional Experience Higher Ed Partners – Dallas, TXAugust 2022 - Present Higher Ed Partners helps universities around the world expand access to their high-quality degree and short learning programs though online delivery. HEP helps institutions sustainably grow their online enrollment and revenue at scale. HEP is part of global family of dynamic and market-leading online program management organizations collectively partnering with more than 100 academic institutions on four continents and helping hundreds of thousands of students worldwide attain their educational goals. Chief Revenue Officer, EMEA As CRO, I lead the functional areas of Enrollment & Retention Services, Partner Support, Managing Directors, and Process Improvement for the EMENA region. My primary focus is driving revenue through ensuring operational efficiency and close alignment between HEP’s key functional areas delivering maximum value for university partners, students, and HEP. Designed new partner launch process for new platform & white label educational content Signed first university partner to new platform & white label educational content Core leader in achieving record revenue & growth Lead ES team in achieving record enrollments & growth Key leader in achieving profitability for core market in record time Academic Partnerships – Dallas, TXApril 2012 – July 2022 AP takes an integrated, comprehensive approach to supporting universities—primarily public institutions—in all aspects of online program management. AP’s proven model delivers sustainable growth for universities and facilitates student success through upfront capital investment, expertise in scalable online program design, unrivaled omni-channel marketing, and student enrollment and retention services. Senior Vice President, Performance Marketing, Product Management & Research As the senior executive that led AP’s performance marketing group, four business units (Healthcare, Business, Education & Undergraduate Verticals) and the Research& Insights group, I ensured my teams created & drove strategic partner plans that resulted in exceeding budgeted enrollment, engagement & ultimately graduation rates. As the leader of AP’s Vertical Matrix Team, I also ensured the integrated marketing, creative services, channel owners, finance/FP&A, IT, & enrollment/retention service teams provided true end-to-end measurable & relevant student acquisition & retention activities. Core leader in the development of the people, processes and technologies responsible for increasing AP’s revenue by three digits growing from 8 university partners to over 60 in 8 years Full P&L responsibility for my business units that led to the acquisition of AP at a high multiple of EDIBTA Developed AP’s next generation of leaders; number of my hires now hold leadership positions throughout AP Led the design & execution of partner growth plans driving high-quality enrollments for AP’s university partners; more than tripling the number of partners’ enrollments; greatly exceeding US averages Oversaw the design, development & execution of annual marketing & enrollment plans that met/exceeded enrollment, retention, revenue and profitability goals for each year at AP Led the creation of monthly marketing KPI dashboards & business improvement processes Led the design & application of campaign test plans across all marketing channels Performed financial modeling on the projected ROI of online degree programs & marketing campaign options with a focus on driving incremental profits Other key assignments at AP: IT Task Force, ES/RS Leadership Development Committee, Business Improvement Committee, Faculty Grant Committee, International Team Consultant, M&A Committee Other roles held at AP: VP, Strategic Marketing Operations, Vertical Chief, Bus & UG, Vertical Chief, Education, SVP, Vertical Operations, SVP Field Marketing & Recruitment William Lowery Consulting (WLC) – Coppell, TXFebruary 2011 – April 2012 Boutique business performance consulting agency serving mid-tier marketing agencies & growing companies. Principal Served as Interim President for international health products client through ownership change Designed & executed high value business improvement plans achieving 4:1 ROI based on spend-to-incremental-profit ratio for agency clients’ customers Created overall account strategies, design marketing programs & campaigns (including social media & mobile) Authored marketing strategy & business improvement white papers and RFP responses during new business development process Created financial models establishing financial viability of each proposal and program based on ROI analysis Mannatech - Coppell, TX June 2007 – February 2011 Mannatech is a global leader in innovative, high-quality, patented, proprietary nutritional supplements, skin care, and weight & fitness products using Real Food Technology solutions. Senior Director, Global Category Marketing Managed global product portfolio of over $200M (health, weight & fitness, & skin care categories) Led product ideation to commercialization process for multiple global product launches yearly Managed creation of all product marketing materials including print, video, web, PR & social media Led overall global product marketing function including rebranding, go-to-market, launch & lifecycle processes Managed Mannatech’s largest new product launch in company history Led Weight & Fitness product category sales increases of over 100% TY vs. LY (2008) Coached and developed global team of seasoned Category Directors, Product Marketing Managers, & Analysts Led all aspects of creation, launch, & administration of Mannatech’s Give for Real social entrepreneurship program battling global malnutrition www.giveforreal.com Led development of new sales forecasting, product request, & product discontinuation processes Consultant at Mannatech with LATIMARK June 2007 - September 2008 Other Senior Executive Roles Gaylord Hotels, Gaylord Texan Resort and Convention Center - Dallas, TXMay 2006 – April 2007 Director, Marketing and Communications EURO RSG (Formerly TJG & SWJ) - Dallas, TX March 2002 – April 2006 Vice President – Operations Mosaic (Formerly TMG Solutions, Inc.) - Irving, TX May 1999 – March 2002 Vice President - Client Services Education M.B.A. – Global Marketing, Walden University 4.0 GPA Sigma Iota Epsilon Honors Fraternity Executive Development Conference in Retail Marketing, University of Minnesota B.S. Management and Marketing (Double degree), University of Oregon Community Service/Boards President, Park Meadow One HOA (2022 – Present)