BILL JEPPESEN
El Dorado Hills, CA
Google Ads/AdWords Expert, Website Business Entrepreneur & Communications Professional
Google AdWords Certified Partner (Search, Display & Shopping), Online Advertising Creation and Management (SEM | PPC) - Website Analytics & Analysis - Online Business Developer - Content Creator - Market Development - Communication Plans & Programs - Messaging & Positioning - Social Networking - Writer - Editor - Article Development
More than 20 years experience building an online business, AutoMall.com, through content creation, website layout, SEO & advertising programs (AdWords & Bing PPC with detailed Analytics) and business analysis. Additionally, eight years experience contracting and consulting with businesses in need of online advertising services ranging from simple audits to complete program creation and management (e.g., keyword research, campaign and ad group creation, writing ad copy, measurement, tracking etc. for ecommerce sites and brick and mortar stores.)
Employment History
Contractor/Consultant, Effective PPC, 2015- Present
*Online advertising expert - created effective pay per click campaigns that are measurable and trackable in order to ensure a positive ROI.
*Tools used to tie it all together include: AdWords Desktop Editor and Interface, Bing Interface, Tag Manager, Google Analytics and Search Console
Director of Marketing & Operations Manager, AutoMall.com, LLC 2010 -Present
*Content developer and writer for Search Engine Optimization.
*Business developer, seeking out partners to provide revenue sharing programs for new and used car inventory from dealerships across the U.S.
*Responsible for traffic analysis (Google Analytics, AdWords and Bing PPC) and partner relations.
*Created page design and form layouts to increase monetization of website traffic.
Public Relations and Communications Contractor/Consultant-
*Individual contributor/contract employee for high technology and renewable energy companies.
*Responsible for integrating PR objectives, strategies and actions and tying them into overall marketing plans. Projects ranged from months to several years. Accountable for results from simple press announcements to complete communication plans.
Education
San Jose State University
*Masters Business Administration
*Bachelor of Arts Public Relations
