Bilal Sohaib

Bilal Sohaib Islamabad •-• linkedin.com/in/bilal-sohaib Amazon PPC Manager Experienced Amazon PPC Manager with a proven track record of optimizing PPC campaigns, increasing conversion rates, and maximizing ROI. Skilled in strategic planning, data analysis, and A/B testing to drive sales and enhance product visibility on the Amazon platform. WORK EXPERIENCE Signalytics LLC • USA • 01/2024 - 10/2024 PPC Manager • Directed strategic planning and management of PPC campaigns across multiple platforms, optimizing a $500k annual ad spend that led to a 20% increase in conversion rates and a 15% rise in ROI within the first year • Optimized Amazon PPC campaigns to increase click-through rate by 15%, leading to a 20% increase in sales revenue over a three-month period. • Implemented A/B testing strategies for ad copy and keywords, resulting in a 10% decrease in cost per acquisition and a 25% increase in conversion rate. • Utilized data analysis to identify and capitalize on low-competition keywords, driving a 25% increase in organic search traffic to product listings. BBG (Berlin Brand Group) • Berlin, Germany • 02/2023 - 04/2024 Amazon PPC Manager • Implemented strategic initiatives to enhance product visibility and drive sales on the Amazon platform, utilizing data analysis and market trends to make informed decisions. • Initiated effective strategies to improve rankings and maximize revenue. • Managed a budget of $100,000 for Amazon PPC campaigns, allocating resources effectively to generate a return on ad spend (ROAS) of 5:1. • Collaborated with cross-functional teams to launch A/B testing initiatives for ad copy and creative, leading to a 20% improvement in conversion rates and a $150,000 increase in monthly revenue. • Utilized Amazon Sponsored Brands and Sponsored Display ads to expand campaign reach, capturing a broader audience and enhancing brand awareness by 30%. Signalytics LLC • USA • 12/2021 - 01/2023 Amazon PPC Manager • Implemented A/B testing strategies for ad copy and keywords, resulting in a 10% decrease in cost per acquisition and a 25% increase in conversion rate. • Utilized data analysis to identify and capitalize on low-competition keywords, driving a 25% increase in organic search traffic to product listings. • Conducted extensive keyword research to identify high-performing keywords and utilized data analysis to refine targeting. • Produced comprehensive performance reports using Amazon Advertising dashboards, providing actionable insights for stakeholders and driving strategic decisions. AdvanceAmz • USA • 12/2018 - 12/2020 Amazon PPC • Managed and optimized Amazon Pay-Per-Click (PPC) advertising campaigns to improve visibility, drive traffic, and maximize (ROAS) for assigned products. • Strategically allocated advertising budgets, ensuring cost-efficient spend across campaigns while maximizing profitability and growth in a competitive marketplace. • Conducted in-depth competitor analysis, adjusting bidding strategies and keyword targeting to outperform competitors and maintain a competitive edge. • Continuously monitored campaign performance, leveraging detailed analytics to optimize bids, improve ad ranking, and adjust strategies for maximum ROI. K-tech sol • PAK • 12/2017 - 12/2018 E-commerce VA • Implemented advanced bid management techniques to adjust keyword bids in real time, resulting in a 15% reduction in CPC while maintaining top ad positions. • Optimized product listings for Amazon SEO and PPC integration, improving organic rankings and driving a 40% increase in overall product visibility. • Monitored and controlled advertising budgets effectively, ensuring cost-efficient campaigns. • Collaborated cross-functionally with product, sales, and marketing teams to align PPC strategies with business goals, ensuring consistent branding and messaging across campaigns. • Initiated effective strategies to improve rankings and maximize revenue of Amazon PPC campaigns. EDUCATION BS (Hons.) IT in Information Technology University of Gujrat • Punjab, PAKSITAN SKILLS Core: Ads ​Management, Amazon ​Listing, Amazon ​PPC, Amazon ​Store ​Builder, Budget ​ Management, Content ​Management, Conversion ​Rate ​Optimization, Copy ​Writing, DataDive, Keyword ​Research, Market ​Research Tools/Software: Asana, Clickup, Helium10, JungleScout, Monday, Quartile, ScaleInsight, Slack, Trello