Bilal Ahmad

BILAL AHMAD SEO Manager LOCATION Lahore, Pakistan EDUCATION University of the Punjab Bachelor's in Computer Science – BSCS 2016 – 2020 IBL College Intermediate – ICS (Computer Science) Jauhar Foundation High School Matric – Science Group SKILLS Technical SEO & Audits Link Building & Outreach NLP-Based Content Optimization Google Analytics (GA4) & GSC Keyword Research (Ahrefs, SEMrush) Schema Markup & Structured Data Local SEO & GMB Optimization Internal Linking & On-Page SEO Keyword Clustering & Semantic SEO TOOLS G O O G L E A N A LY T I C S ( G A 4 ) , G O O G L E SEARCH CONSOLE, SEMRUSH, AHREFS, SCREAMING FROG, SURFER SEO, C L E A R S C O P E , F R A S E , G O O G L E TA G M A N A G E R , R A N K M AT H , YO A S T S E O , CERTIFICATIONS Coursera - SEO Certification – 2023 Google Digital Garage – SEO Fundamentals Google Analytics for Power Users – GA4 PROFILE SUMMARY Results-driven SEO Manager with 5+ years of experience in driving 500%+ organic traffic growth and ranking improvements of 90%+ for competitive keywords. Proven expertise in advanced link building, semantic SEO, structured data, and NLP-based content optimization. Skilled in technical audits, GA4 analysis, and aligning SEO strategies with business goals to drive measurable results across B2B, local, and international markets. WORK EXPERIENCE Pixelette Technologies - London, UK SEO Manager | Sep 2024 – Present Increased organic traffic by 120% through strategic content planning, high-authority link building, and on-site optimization. Managed a cross-functional team of SEOs, writers, and developers to deliver scalable results. Ranked top 3 for high-intent B2B keywords in core markets. Boosted organic lead conversions by 40%+ via CRO and content refinement. Delivered monthly performance reports to stakeholders aligned with business KPIs. iTANZ - Melbourne, Australia SEO Team Lead | Nov 2022 – Sep 2024 Led enterprise-level SEO campaigns for auto transport services. Resolved crawl errors and indexing issues. Achieved page-one rankings for multiple competitive service pages. Improved local SEO visibility through GMB optimization and structured data. Resulted in a 45% increase in qualified leads from organic search. WEBASEY PVT LTD - Lahore, Pakistan Local SEO Team Lead | Jan 2022 – Nov 2022 Led local SEO campaigns for multiple local home service businesses. Managed junior SEOs and content writers to scale rankings and drive calls. Increased map pack visibility and organic traffic by 89% on location pages. Focused on GMB optimization, citations, and location-specific landing pages. BM Group Inc - Lahore, Pakistan SEO Executive | May 2021 - Jan 2022 REFERENCE Executed on-page SEO for multiple limo rental websites, targeting local and service-based keywords Focused on local SEO strategy, including GMB optimization and local keyword targeting Optimized high-converting pages (e.g., airport transfers, wedding limo services) for better visibility and rankings Built and managed local citations to strengthen NAP consistency and improve map pack presence. Zulqarnain Haider Digital Marketing Technology Castle Director - Technology Castle - Lahore, Pakistan Junior SEO Expert - Apr 2020 - May 2021 Adnan Amjad Assisted with basic technical SEO audits to resolve crawl, indexing, and site structure issues Supported senior SEO team in content planning and meta tag updates Participated in backlink outreach campaigns to build domain authority Contributed to improving keyword rankings and increasing organic traffic through ongoing best practices Provided SEO support for multiple agency clients, including tailoring services, bookstores, and mobile accessories websites Founder of HandyBuilds PORTFOLIO Brand Name: Keyport | E-Commerce Brand Name: Mandslawyers Website URL: https://www.mykeyport.com Website URL: https://mandslawyers.com.au Achievement: Achievement: Ranked high-volume eCommerce keywords like “key holder,” Ranked competitive service keywords like “criminal lawyers “key organizer,” and “multi key organizer” on Google’s first Toowoomba” and “lawyers in Toowoomba” on Google’s first page page Performed complete on-page SEO including meta tags, Performed complete on-page SEO, including meta tags, title internal linking, image optimization, and keyword mapping optimization, and internal linking Resolved Google Search Console (GSC) errors, including Optimized headings (H1–H3) structure for better keyword crawl issues, indexing problems, and structured data targeting and content hierarchy improvements Improved page speed performance using compression, Improved Core Web Vitals and overall site performance caching, and core web vitals optimization through advanced speed optimization techniques Conducted in-depth content optimization to match search Used NLP-based content optimization to enhance topical intent and improve topical relevance relevance and improve content alignment with search intent Identified and resolved duplicate content and canonical Helped boost organic traffic and conversions by optimizing issues to enhance indexability and crawl efficiency product and category pages for user experience and SEO Success Story: https://bit.ly/3EEB66f Success Story: https://bit.ly/49gi554