BIANCA
COOPER
Copywriting & Content
Strategy
Contact
Professional Objective
I strive to craft copy that aligns the brand voice with the desired goal of the project
and/or campaign. With an intrinsic understanding of user/customer comprehension and
communication, I work to enhance and evolve copy across multiple mediums to
produce exceptional, unified customer retention and/or capture results.
Experience
January 2022 - August 2022
Inkbox l Toronto, ON
Phone
Integrated Marketing Manager
-
Strategically project managed the ideation, workback schedule, crossfunctional tasks and final execution of scheduled monthly promotions,
sales, partnerships and collection launches.
Email-
Created/maintained internal documentation for cross-functional brandbased content.
Location
Managed partner relationships for all marketing lead initiatives for Gorillaz,
Marvel, Valiant Entertainment.
Toronto
Project managed launches for revenue driving/brand awareness partnership
tattoo collections including, but not limited to, Atticus, Thor: Love &
Education
Thunder, Basquiat, Punk Mambo (Valiant Entertainment), Gorillaz.
Designed and crafted copy for multiple pitch decks, briefs and proposals for
partnerships, campaigns and a variety of marketing projects.
2021
Coordinated purchase orders, marketing materials, press release approvals
and product development for Comic-Con 2022 activation.
UX Writing in Practice
Seneca College
June 2019 - January 2022
Sun Life l Toronto, ON
-
Digital Marketing
Sr. Marketing and Communications Specialist
Brainstation
Project managed the content strategy for custom workplace retirement savings plans
on Sun Life secure site for 30+ client specific plans.
-
Bachelor of Arts - French
University of Guelph
Expertise
Executive
Communication
Copywriting
Critical Analysis
Collaborative
Management
Strategic
Planning
Integrated
Marketing
Project
Management
UX Writing
Languages
English
French
Coordinated the development, design, and distribution of communication materials.
This involved partnering with Business Development teams, developing and managing
workback schedules and strategic briefs; and coordinating tasks between designers,
printers, vendors, and internal teams.
Lead client-facing demonstrations for multiple corporate and national level clients
ranging across the education, aviation, financial, oil & gas sector and manufacturing
industries.
UX writing lead for user journey of the payroll v3 page on Sun Life secure site.
UX writing lead for user sign-in and register journey of the myWellnessRewards on
mobile app.
Managed client relationships, feedback and custom requests in lead up to final
execution stages of content strategy and project go live dates.
Facilitated and built out training programs to onboard two new employees.
November 2018 - June 2019
Sun Life l Toronto, ON
Marketing and Communications Specialist
Managed small to large, multi-phased communication plans with multiple deadlines in
heavy-production B2B environment for new business opportunities and existing
business renewals.
Executed internal communication updates and documentation across business
development platforms/units.
Charged with ensuring consistency and alignment to brand standards and business
objectives; and proofing, updating, and drafting content.
