BHUMI CHHAG
Digital Marketing Executive
Phone: -
E-mail id:-
Location: Ahmedabad
Professional Summary
Digital Marketing Executive with 4+ years of experience with achievements in working with
cross-functional teams to achieve marketing and brand development goals. Skilled in SEO, pay
per click advertising and Social Media Marketing. Proven accomplishments in planning and
executing web, SEO and social media campaigns with a view to create and maintain the
company’s presence and image in the industry.
Professional Experience
Digital Marketing Executive
HB Softweb, (06/2019 to present)
Optimization of client websites in order to achieve greater results in Google search engine.
Staying up to date with the latest techniques in SEO and internet marketing, such as technical
reviews, site architecture design, keyword research and on-page implementation, link building,
competitive analysis and research. Also handles technical issues such as .htaccess creation,
redirects, adding robots.txt and XML sitemap files and analytics review and implementation.
Communicating mostly with the designers and programmers on technical issues.
Primary Roles and Responsibilities:
Led digital marketing initiatives for clients in a variety of industries, implementing costeffective strategies in social media, analytics, research, SEO, and advertising
Increased organic rankings via SEO from nowhere to top 3 rankings for major keywords
within 6 months in Google.
Performed ongoing site analysis and keyword research to optimize, track, and generate
weekly and monthly reports.
Lead SEO strategy development and execution
Optimized conversion rates by testing and improving landing page UX/UI, copy, and
calls-to-action (CTAs).
SEO cum Digital Marketing Executive
ST360 Consultant LLP, (12/2018 to 05/2019)
Primary Roles and Responsibilities:
Organic search engine optimization work on Denmark based food portal eatmore.de,
gsn.com and worldwinner.com
Worked with Product, Operations and Design teams to fix a variety of canonicalization,
information architecture and usability issues.
Worked with Marketing and Public Relations teams to create high-quality, link-worthy
content and an active, relevant social media presence.
Created Display campaign for branding
Reporting utilizing Google Analytics, Moz, Screaming Frog, SEMRUSH, GTM, and
Webmaster Tools.
Experimented with implementation of schema code.
Freelance Digital Marketing Executive
iQlance Solutions, Part Time Remote job (12/2017 to 10/2018)
Primary Roles and Responsibilities:
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Optimizing websites with keywords for search engine ranking and handling projects for
all the activities of Search Engine Optimization.
Performed keyword research and built PPC campaigns from ground up.
Performed SEO audits for prospective client proposals.
Developed and executed various social SEO and SEM initiatives to increase traffic and
increase leads.
Implemented on-site optimizations, backlink analysis and conversion optimization •
Developed on-page and off-page organic search strategy for local client that increased
organic lead.
Manages digital budgets and improves performance of Paid Search advertising and
organic search traffic.
Redesigned URL structure, on-page content, navigation, and linking strategy for Inter
National client that increased their organic traffic 20%, decreased their bounce rate 10%
and increased their conversion rate 15% over a six-month period.
Mid-Level SEO Analyst
WebsLaw India Pvt Ltd, Ahmedabad (03/2017 to 05/2017)
Primary Roles and Responsibilities:
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Managed a team of interns to implement SEO of website using best practices.
Innovated SEO techniques through analysis of traffic and search engine trends.
Calculated best practices to obtain the maximum return on investment through clicks,
opens, and overall customer engagement
Performed website audits for prospective client proposals.
Responsible for setup, function, content and graphics of new public website.
Implemented on-site optimizations, backlink analysis and conversion optimization.
Ranked many keywords in top 10 Position
Crafted several comprehensive action plans outlining needed improvements in design,
SEO, and content for law websites.
SEO Executive
Nsquareit Digital Marketing Agency, Ahmedabad (03/2016 to 01/2017)
Primary Roles and Responsibilities:
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Online Reputation Management
On Page SEO
Off Page SEO
Competitor Analysis
Link Building
SEO Developer
Crystal Infoway, Rajkot (06/2015 to 03/2016)
Primary Roles and Responsibilities:
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On Page SEO
Off Page SEO
Skills
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Social Media Management
SEO
PPC (Search Ad & Display Ad)
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Tools(Google Analytics, Search Concole, Google Keyword Planner, MOZ, Screaming Frog
SEO Spider, Google Adwords, SEO Profiler, uber suggest, Rank watch, SEMrush ,
buzzsumo ,Ahrefs and Crazy Egg)
Technical SEO
Educational Details
Course
Board/
School / College
University
Year of
Percentage/SG
P
Passing
A
Sal Institute of Technology
&
Engineering Research
2014
6.9(CGPA)
BE (CE)
Gujarat
Technological
University
H.S.C
GUJRAT
Gujarat Law Society
2010
42%
S.S.C
GUJRAT
Gujarat Law Society
2008
78%
Certifications and Achievements
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Stood School first in 7th std which was conducted on behalf of School annual day.
Active participant and volunteer in College event.
Awarded as Best outgoing student from my school. • Participated in state level
technical seminar as organizer
Participated in dance competition in josh event.
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Participated in paper presentation in national level Techfest organized by our college.
Advance Digital Marketing certified from Brandveda Digital Marketing Institute
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Google Adword Fundamental & Google Adword Search Certified
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Inbound Hubspot Marketing certified
Declaration
I hereby inform you that the above information is to the best of my knowledge. I assure you
that I’ll be fully dedicated and co-operative in every aspect.
Bhumika Chhag
