Bhavna Rana

BHAVNA​ ​RANA​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​CONFIDENTIAL Contact​ ​details:​ ​(+91)​ ​-​ ​|​- Summarising​ ​overall​ ​work​ ​experience 1. Equipped​ ​with​ ​all​ ​round​ ​experience​ ​of​ ​agency​ ​side,​ ​Brand​ ​management,​ ​Publisher​ ​side​ ​and technology​ ​side​ ​of​ ​Digital;​ ​I​ ​have​ ​about​ ​7​ ​years​ ​of​ ​experience​ ​in​ ​Digital​ ​Brand​ ​Management, Digital​ ​Product​ ​Management​ ​and​ ​Marketing​ ​Landscape​ ​across​ ​multiple​ ​B2C​ ​and​ ​B2B 2. 3. categories​ ​and​ ​industries. I​ ​highly​ ​specialise​ ​in​ ​Consumer​ ​goods,​ ​durables,​ ​FMCG​ ​and​ ​and​ ​Electronics​ ​category; catering​ ​to​ ​audience​ ​set:​ ​Male/Female​ ​ ​25​ ​ ​ ​-​ ​ ​ ​35​ ​ ​ ​and​ ​ ​ ​Kids​ ​ ​6​ ​ ​ ​-​ ​ ​ ​16​ ​ ​at​ ​the​ ​core. Having​ ​worked​ ​on​ ​a​ ​broad​ ​range​ ​of​ ​prestigious​ ​brands​ ​and​ ​accounts,​ ​I​ ​trust​ ​my​ ​ability​ ​lead the​ ​way​ ​for​ ​various​ ​type​ ​of​ ​brands​ ​aiming​ ​to​ ​grow​ ​in​ ​a​ ​Digital​ ​first​ ​-​ ​Integrated​ ​Marketing landscape. 4. Possesses​ ​excellent​ ​motivational​ ​and​ ​team​ ​building​ ​attitude​ ​which​ ​ensures​ ​proactiveness and​ ​productivity​ ​from​ ​those​ ​around​ ​her​ ​and​ ​hence​ ​promise​ ​to​ ​bring​ ​this​ ​personal​ ​equity 5. along​ ​with​ ​her​ ​experience​ ​to​ ​the​ ​table. Keen​ ​understanding​ ​of​ ​dynamics​ ​in​ ​mobility​ ​category,​ ​having​ ​worked​ ​on​ ​brands​ ​of​ ​the​ ​likes​ ​of Lenovo​ ​Motorola​,​ M ​ icromax​ ​and​ ​Apple​,​ ​which​ ​stands​ ​relevant​ ​for​ ​all​ ​Consumer​ ​brands​ ​today wanting​ ​to​ ​adapt​ ​themselves​ ​to​ ​the​ ​fast​ ​paced​ ​mobile​ ​first​ ​-​ ​digital​ ​media​ ​and​ ​internet​ ​age. Past​ ​Experience MARCH​ ​2017​ ​-​ ​OCTOBER​ ​2017 Dentsu​ ​Aegis​ ​Media​ ​-​ ​isobar,​ ​Gurgaon​ ​-​ ​Client​ ​Servicing​ ​Director 1. Single​ ​line​ ​definition​ ​of​ ​this​ ​role​ ​in​ ​the​ ​organisation​ ​was​ ​to​ ​nurture​ ​all​ ​incoming​ ​business​ ​and manage​ ​strategic​ ​planning​ ​and​ ​account​ ​health​ ​across​ ​the​ ​board​ ​for​ ​entire​ ​Isobar​ ​(minus 2. Maruti​ ​and​ ​Microsoft​ ​business​ ​portfolios). Had​ ​the​ ​opportunity​ ​of​ ​leading​ ​and​ ​mentoring​ ​a​ ​team​ ​of​ ​seven​ ​account​ ​leads;​ ​in​ ​efforts​ ​to collaborate​ ​with​ ​various​ ​verticals;​ ​i..e:​ ​copy,​ ​design,​ ​social,​ ​tech,​ ​search,​ ​media​ ​and operations​ ​verticals​ ​to​ ​deliver​ ​digital​ ​excellence​​ ​on​ ​the​ ​below​ ​accounts​ ​: a. adidas b. DS​ ​Group c. d. e. f. g. h. Reebok JK​ ​Tyers UNICEF Nat​ ​Geo Fox​ ​Life​ ​/​ ​Fox​ ​Wild ​ ​Aircel 2 i. Hachette j. Philips k. Toshiba l. Make​ ​My​ ​Trip m. GoIbibo 3. n. Apple o. MyGov.in p. Hero q. Micromax r. Panasonic Additionally​ ​managing​ ​all​ ​client​ ​expectations​ ​and​ ​helping​ ​the​ ​team​ ​align​ ​AOP’s​ ​as​ ​well​ ​as helping​ ​put​ ​together​ ​Digital​ ​strategies​ ​ ​for​ ​each​ ​brand​ ​as​ ​per​ ​mandates​ ​to​ ​earn​ ​revenue targets​ ​for​ ​each​ ​month. MAY​ ​2016​ ​-​ ​FEB​ ​2017 GroupM​ ​-​ ​Mindshare,​ ​Gurgaon​​ ​-​ ​Director​ ​Digital I​ ​got​ ​the​ ​opportunity​ ​to​ ​work​ ​and​ ​lead​ ​a​ ​Mindshare​ ​‘first’​ ​-​ ​ICE;​ ​Integrated​ ​Content​ ​Engine​ ​for​ ​GSK​ ​Nutrition​ ​portfolio​ ​(programmatically​ ​integrated​ ​content​ ​engine)​. In​ ​this​ ​role​ ​i​ ​helped​ ​set​ ​the​ ​guardrails​ ​for​ ​programmatic​ ​and​ ​content​ ​integration​ ​as​ ​a​ ​prototype​ ​as well​ ​as​ ​develop​ ​the​ ​entire​ ​piece​ ​from​ ​scratch.​​ ​From​ ​mapping​ ​consumer​ ​journeys​ ​to​ ​defining​ ​the role​ ​of​ ​paid​ ​media​ ​as​ ​well​ ​as​ ​organic​ ​traffic​ ​building​ ​modeling. Previously​ ​worked​ ​on​ ​Lenovo​ ​Motorola​ ​India​ ​as​ ​their​ ​Digital​ ​Lead​ ​on​ ​their​ ​digital​ ​mandate, overlooking:-. Client​ ​servicing​ ​and​ ​internal​ ​team​ ​engagement. Media​ ​creative​ ​and​ ​website​ ​development​. Native​ ​&​ ​Content​ ​planning​ ​/​ ​content​ ​tonality​ ​planning​. ORM​ ​management,​ ​social​ ​media​ ​engagement​ ​and​ ​reporting. Competition​ ​mapping​ ​and​ ​tracking. Insight​ ​development​ ​basis​ ​media​ ​and​ ​eCommerce​ ​report​ ​mapping. Responsible​ ​for​ ​directional​ ​digital​ ​planning​ ​and​ ​alignment​ ​for​ ​overall​ ​deliveries​ ​against campaigns​ ​objective​ ​through​ ​the​ ​entire​ ​gamut​ ​of​ ​digital​ ​media​ ​marketing. Overlooking​ ​an​ ​entire​ ​team​ ​of​ ​young​ ​social​ ​media,​ ​design,​ ​tech,​ ​content​ ​and​ ​copywriters dedicated​ ​to​ ​the​ ​success​ ​of​ ​the​ ​account​ ​by​ ​training​ ​and​ ​equipping​ ​them​ ​with​ ​sufficient knowledge​ ​for​ ​ideating​ ​and​ ​managing​ ​client​ ​expectations​ ​and​ ​liaising​ ​on​ ​their​ ​behalf​ ​with 9. the​ ​client,​ ​and​ ​aligning​ ​them​ ​to​ ​get​ ​things​ ​done​. Client​ ​consulting​ ​and​ ​creating​ ​digital​ ​and​ ​social​ ​media​ ​idea​ ​based​ ​marketing​ ​solutions,​ ​to scale​ ​up​ ​client​ ​business​ ​&​ ​marketing​ ​objectives​ ​as​ ​key​ ​focus​ ​areas. MAY2015​ ​-​ ​MAY​ ​2016 Indulge​ ​Beverages​ ​Pvt.​ ​Ltd.​ ​-​ ​Bonhomia,​ ​New​ ​Delhi​​ ​-​ ​Marketing​ ​Manager:​ ​Digital​ ​& Ecommerce. 3 FMCG​ ​Start-up​ ​–​ ​Introduced​ ​Single​ ​Serve​ ​Coffee​ ​Capsules​ ​and​ ​Brewers​ ​in​ ​Indian​ ​market Was part of the core team that managed the entire marketing function - Conceptualized & executed​ ​the​ ​Brand​ ​launch​ ​Pan​ ​India​ ​that: 1. Successfully​ ​launched​ ​the​ ​single​ ​serve​ ​capsule​ ​concept​ ​in​ ​India 2. Over 100+ events, alliances and collaborations across India to drive trials and brand recall 3. Managed, trained a highly motivated sales force pan-India to drive trials and demos from​ ​offline​ ​events​ ​and​ ​online​ ​digital​ ​marketing​ ​efforts. 4. Formulate​ ​annual​ ​plans​ ​and​ ​marketing​ ​budget​ ​for​ ​digital. 5. Sole responsibility of all brand communication and brand imagery (integrating online with​ ​that​ ​on-ground) 6. Positioning the brand in a premium category, create brand alliances and influencer program 7. Launching​ ​the​ ​website,​ ​ecommerce​ ​portal​ ​and​ ​the​ ​brand​ ​blog As​ ​part​ ​of​ ​my​ ​digital​ ​and​ ​ecommerce​ ​duties; 1. Working on the enhancement of the web assets such as - website, owned Shopify portal, social media pages, Google merchant Center to churn maximum lead generation for​ ​home​ ​demo's​ ​and​ ​online​ ​product​ ​sales. 2. Two-way customer interaction via ORM management leading up to issue resolution, neutralisation​ ​of​ ​negative​ ​WOM. 3. Creation and management of loyalty programs using internal and third party tools, mailers,​ ​SMS​ ​and​ ​influencer​ ​pushes. 4. E-commerce alliances, inventory and supplier management, eCommerce media planning​ ​for​ ​generating​ ​online​ ​sales​. 5. Social media community engagement & agency management for creative campaign creation​ ​by​ ​sharing​ ​briefs​ ​and​ ​evaluation​ ​of​ ​shared​ ​plans. 6. Influencer engagement in both online and offline space for amplifying brand launches and​ ​generating​ ​positive​ ​WOM​ ​for​ ​brand​ ​products. 7. Media planning for various Q on Q objective achievement​. I.e.: consumption drive, product​ ​sales​ ​drive,​ ​referral​ ​program​ ​drives,​ ​new​ ​store​ ​presence​ ​awareness​ ​drive. 8. Growth hacking into finding new ways to accommodate brand endeavours, I.e.: usage of Zomato as delivery partner for coffee capsule sales in key cities, exploring wet sampling opportunities​ ​in​ ​key​ ​cities​ ​using​ ​location​ ​services​ ​and​ ​wallet​ ​services. 9. Team training/ enrichment for various digital tools and processes. I.e.: ​understanding google analytics, working of Comscore, Webengage, Exclusife, Mobile marketing, SMS marketing, Social media marketing, evaluating social media posts and content and measuring its effectiveness, components of the brand website, eCommerce pages, SEO,​ ​and​ ​metadata​ ​need​ ​and​ ​essentials. FEB​ ​2014-​ ​MAY​ ​2015 Omnicom​ ​Media​ ​Group,​ ​Gurgaon​​ ​-​ ​Media​ ​Manager​ ​-​ ​Digital​ ​&​ ​Mobility​ ​Services 4 In this position, I lead ​GSK Nutrition portfolio (Horlicks, Junior Horlicks, Mothers Horlicks, Women’s Horlicks, Lite Horlicks, Pro Mind) as their Digital Account lead and client servicing manager.​ ​As​ ​part​ ​of​ ​my​ ​job​ ​I​ ​heavily​ ​contributed​ ​to; 1. Strategy​ ​conceptualization​ ​for​ ​campaigns​ ​and​ ​evaluation​ ​of​ ​digital​ ​marketing​ ​plans. 2. Conceptualization to execution stage works for all digital assets and forums for the client. 3. Across​ ​the​ ​board​ ​agency​ ​alignment​ ​and​ ​creative​ ​coordination. 4. Driving​ ​optimal​ ​usage​ ​of​ ​existing​ ​and​ ​new​ ​media​ ​ventures​ ​and​ ​investments. 5. Helping​ ​get​ ​back​ ​the​ ​best​ ​results​ ​for​ ​smaller​ ​internal​ ​brands​ ​and​ ​campaigns​ ​on​ ​a​ ​budget. 6. Ideation,​ ​planning​ ​and​ ​execution​ ​of​ ​digital​ ​media​ ​campaigns 7. Measuring campaign effectiveness through campaign analysis. Combining this analysis with all other media outcomes to ensure an integrated and meaningful campaign report to​ ​clients. 8. Evaluating media proposals, documenting and presenting recommended digital media opportunities,​ ​plans,​ ​and​ ​final​ ​buys 9. Stakeholder management – Worked in conjunction with brand managers, technical vendors,​ ​developers,​ ​creative​ ​and​ ​content​ ​creation​ ​teams. Previously led ​HP Printers business across all segments; both B2B and B2C for digital Marketing​.​ ​Also​ ​worked​ ​on​ ​their​ ​native​ ​content​ ​project​ ​called​ ​“Project​ ​Box”. JUN​ ​2013-​ ​JAN​ ​ ​2014 Sify​ ​Technologies​ ​Pvt.​ ​Ltd.;​ ​New​ ​Delhi​ ​-​ ​Digital​ ​Strategist​ ​and​ ​Account​ ​Manager 1. Conceptualizing for innovations and new ad formats, apps, integrated brand solutions to 2. 3. 4. 5. support​ ​-​ ​business​ ​development​ ​for​ ​North​ ​India. Conceptualizing content and social media and user interaction driven business solutions​. Cross platform apps creation from augmented reality to HTTP protocol site creation as well​ ​as​ ​other​ ​technology​ ​offerings​ ​by​ ​Sify​ ​Technologies. Carried out both long term and short term brand campaign from ideation to the implementation​ ​stage. Prestigious​ ​projects​ ​worked​ ​on:​ ​BeBeautiful,​ ​Safola​ ​Heart​ ​project APR​ ​2011-​ ​MAY​ ​ ​2013 Times​ ​Internet​ ​Limited.​ ​Gurgaon​ ​-​ ​Brand​ ​&​ ​Product​ ​Manager​ ​for​ ​TOI​ ​Online As part of the Times of India and Times Crest - Product team my major role involved the following​ ​activities: 1. Understanding​ ​online​ ​consumption​ ​patterns 2. Writing online content and product concepts and ideas for ​TOI.com brand and media campaigns​. 5 Conceptualizing​ ​new​ ​ideas​ ​for​ ​the​ ​online​ ​news​ ​site​ ​and​ ​product​ ​enhancement. Preparing​ ​page​ ​layouts,​ ​making​ ​mockups,​ ​wireframes​ ​and​ ​writing​ ​PRD's Conducting​ ​online​ ​research​ ​via​ ​surveys Ideation​ ​for​ ​look​ ​&​ ​feel​ ​and​ ​design​ ​for​ ​various​ ​newsletters Creating​ ​‘Specials’​ ​pages​ ​based​ ​on​ ​SEO​ ​recommendations Preparing​ ​the​ ​annual​ ​calendar​ ​for​ ​events​ ​with​ ​Marketing,​ ​Edit​ ​teams,​ ​and​ ​SEO Content​ ​syndication​ ​and​ ​tie-ups Editing​ ​and​ ​uploading​ ​news​ ​content​ ​on​ ​the​ ​site​ ​–​ ​UGC Identifying new news and content sources and bloggers, working on UGC platforms (TOI NRI​ ​&​ ​TOI​ ​Blogs) 12. Additional​ ​-​ ​Writing​ ​for​ ​India-times​ ​as​ ​a​ ​columnist. 13. Writing​ ​for​ ​the​ ​Life​ ​&​ ​Style​ ​section​ ​of​ ​www.timesofindia.com​ ​as​ ​a​ ​specials​ ​columnist-. JUN​ ​2009​ ​-​ ​SEP​ ​ ​2009 Times​ ​Internet​ ​Limited.​ ​Gurgaon​ ​-​ ​Marketing​ ​Analyst​ ​-​ ​Indiatimes​ ​Shopping (Internship) 1. Helped coordinate with the different category and department heads for the Online-. Campaigns​ ​on​ ​www.indiatimeshopping.com​​ ​and​ ​Astro​. Coordinated with the in house design team, briefing them to get art work and campaign pages​ ​designed. Coordinated work with the external ad agency TBWA for the print ads to be published in the​ ​paper. Coordinated with TOI print team to forward artwork made as per deadlines to be published​ ​for​ ​different​ ​cities. Helped research and create an internal case study for Teleshopping as a business to venture​ ​into​ ​for​ ​India​ ​times​ ​shopping. Encoding​ ​for​ ​the​ ​different​ ​online​ ​camping​ ​banners Tracking​ ​campaigns​ ​and​ ​generating​ ​reports. Tracking​ ​other​ ​competitor​ ​sites​ ​and​ ​their​ ​campaigns. Trained people from other departments (travel) regarding the use of Google Analytic and​ ​AdSense. Educational​ ​Background UNTIL​ ​ ​2006 Naval​ ​Children​ ​School,​ ​Chanakyapuri,​ ​New​ ​Delhi​​ ​-​ ​Humanities ​ ​2006​ ​-​ ​2009 IILM,​ ​Gurgaon​ ​-​ ​BSc.​ ​International​ ​Business​ ​in​ ​Association​ ​with​ ​Dublin​ ​Institute​ ​of Technology 2010​ ​-​ ​2011 6 Sri​ ​Aurobindo​ ​Centre​ ​for​ ​Arts​ ​and​ ​Communication,​ ​New​ ​Delhi​​ ​-​ ​Post​ ​Graduation​ ​in Advertising​ ​and​ ​PR Additional​ ​Information 1. Date​ ​of​ ​birth:​ ​21st​ ​May​ ​1988​ ​(29​ ​years) 2. Marital​ ​status:​ ​Married 3. House​ ​address:​ ​C​ ​1609,​ ​First​ ​Floor,​ ​Sushant​ ​Lok​ ​1,​ ​C​ ​Block,​ ​Gurgaon​ ​-​ ​122002 4. Previous​ ​CTC:​ ​16Lac​ ​+​ ​1Lac​ ​(variable) 5. Expected​ ​CTC:​ ​22Lac​ ​(negotiable) 6. Willing​ ​to​ ​travel​ ​on​ ​the​ ​job:​ ​Yes​ ​80%​ ​of​ ​the​ ​time 7. Willing​ ​to​ ​re-locate:​ ​No Key​ ​Areas​ ​of​ ​work​ ​and​ ​strength Product​ ​management,​ ​team​ ​leadership,​ ​strategic​ ​planning,​ ​budgeting,​ ​brand​ ​launches,​ ​market research,​ ​ATL,​ ​BTL​ ​activations​ ​and​ ​marketing,​ ​ ​interactive​ ​&​ ​online​ ​marketing,​ ​advertising​ ​& creative​ ​development,​ ​media​ ​planning​ ​&​ ​buying,​ ​public​ ​relations,​ ​ability​ ​and​ ​skill​ ​set​ ​to​ ​provide creative,​ ​innovative,​ ​enthusiastic​ ​and​ ​forward-thinking​ ​leadership​ ​in​ ​a​ ​team​ ​environment​.