Bhaumik Shukla

Bhaumik Shukla Canada SUMMARY Product leader with 8+ years of Product Management experience in AdTech, SaaS, Healthcare technologies, Cloud products, and Data Platforms. Expertise in digital advertising, regulations & compliances, and GTM execution for high-impact B2B & B2C solutions. Proven track record of launching revenue-generating products, optimizing programmatic bidding models, and driving customer engagement. Skilled in aligning product vision with business objectives to scale solutions globally. Strong analytical skills with experience in market trends, usability research, and data validation to improve digital product strategies. Additionally, I have good startup experience. PROFESSIONAL EXPERIENCE Senior Product Manager​ June 2018 - Present An Amazing AdTech Platform​ Canada ●​ Defined and executed product strategy & roadmap for an ad-tech SaaS platform, launched 10+ products that increased advertiser engagement by 30%, reduced campaign setup time by 40%, and increased revenue by 400%. ●​ Communicate product strategy & roadmaps with stakeholders, align goals, and ensure strategic direction supports business strategy & growth for digital products. ●​ Owned end-to-end product lifecycle, from gathering customer insights to roadmap prioritization and sprint planning/ execution, leveraging Mixpanel, Grafana, DataDog, and Pendo for in-depth product analysis. ●​ Collaborate with cross-functional teams (Engineering, Data Science, Development, design UI/UX, marketing, sales, customer success) to drive seamless product launches while ensuring strong stakeholder alignment. ●​ Led the platform’s regulatory compliance efforts, ensuring adherence to CCPA, TCF2.0, political ads, AdChoices, and GDPR, and implemented fraud detection tools. ●​ Defined product KPIs (Key Performance Indicators) & success metrics, enabling data-driven decision-making that improved consumer engagement, ROI, retention, and revenue growth. ●​ Mentored & led product managers & designers, driving innovation, best practices, and usability improvements in Agile product development. ●​ Conducted market research and industry trend analysis, leveraging SQL to extract actionable insights, identify & validate growth opportunities, and drive data-informed product optimizations ●​ Simplified complex systems, transforming complex product requirements and product features into intuitive product designs, improved user experience, engineering backlogs, issues, and user stories. ●​ Led competitive analysis, research and customer feedback to identify pain points, enhance product-market fit, and prioritize initiatives through quantitative inputs, resulting in customer success and higher user adoption. ●​ Expert at managing multiple cross-functional collaboration, aligning with business objectives & strategy, tracking financials, product prioritizations, and developing strategic product plans in fast-paced environments. ●​ Managed data partnerships for healthcare and political ads, overseeing data integration with data platform, pricing strategy, model validation, and ensuring successful delivery of partner solutions. ●​ Designed and developed AI-driven agent technology, where users can instruct an AI model to perform specific actions, streamlining workflows and enhancing user efficiency. ●​ Delivered successful integration with tools such as Zapier, Google Drive, TapClicks, Tableau, Power BI, HubSpot, Twillio Product Management Consultant​ Mar 2018 - June 2018 A Data Company ●​ Ensured product management for cloud infrastructure optimizations, enhancing scalability and efficiency for enterprise software solutions. ●​ Worked with engineering teams, designeers and tester to improve product features and data linking efficiency. Product Manager​ Sep 2016 - Mar 2018 An Enterprise ●​ Led a cross-functional team of 10 engineers and designers to deliver a major cloud product features on time, resulting in a 20% increase in user engagement within the first month of release. ●​ Led product development lifecycle for B2B SaaS solutions, understand customer needs, feedback and business impact, integrating best practices for accessibility, usability, and higher user acquisition. ●​ Partnered with sales teams to identify and deliver customized & scalable product solutions for 15+ enterprise clients, aligning with evolving industry trends. ●​ Managed a cross-functional team, ensuring alignment with business goals, technical feasibility, and GTM Product Lead - Cloud Products​ Apr 2014 - Sep 2016 A Startup Led and managed cloud products’ development with mBaaS and microservices for the healthcare product. SKILLS ●​ Core Product Skills: SaaS & B2B Product Management | Roadmaps & Prioritization | KPI Tracking | Agile & Scrum | Go-to-Market Strategy | Problem Solver | Communication skills | Leadership ●​ Ad-Tech & MarTech Expertise: DSP/SSP Platforms | Programmatic Bidding | RTB | VAST | Audio, Video & Display Ads | Ad Compliance (CCPA, GDPR, TCF2.0) | Audience segment matching | Digital Marketing Technology (MarTech) | Ads A/B testing | Performance Optimization ●​ Product & Project Management Tools: JIRA issues/ backlog, Confluence, Invision, Figma, Miro, Balsamiq, Trello, Asana, Hubspot, Intercom, Zendesk ●​ Technical & Programming: AWS | Azure | Google Cloud | Kubernetes | Docker | GraphQL | AI (Artificial Intelligence) | Algorithm | Software Development | SDK dev | Web Services | Python | Node.js | Golang, Scala | JavaScript | JS | Java | HTML | Backend RESTful APIs (REST API)| GraphQL | gRPC | MQTT | ETL (Apache Kafka, RabbitMQ, Spark) | CI CD | Monitoring & Security | NoSQL | Terraform | Linux | Jenkins | Github | Caching | Load Balancing | Node | Microservices Architecture ●​ Analytics & Research Tools: Grafana | DataDog | Mixpanel | Pendo | Looker | Amplitude | Market Trends ●​ Methodologies: Agile, Lean, Scrum, Kanban, Prioritization (RICE, Value v/s/ Efforts, MoSCoW, Story Mapping), Value proposition, Risk Management, OKRs ●​ Databases: PostgreSQL, MongoDB, DynamoDB, MySQL, Cassandra, Snowflake, Redis, Aerospike, PostgreSQL | Redis | Snowflake | SQL | Time-series data | Data Ingesion | Forecasting EDUCATION Master of Science in Information Technology ​ Bachelor of Computer Applications ( Computer Science)​ - AWARDS & RECOGNITION ●​ “Innovator of the Year Award” (2023) – Given for groundbreaking innovative product ideas and implemented quick POCs and delivered MVP that drawing annual revenue of 25MM+. ●​ "Revenue Driver Award" (2022) – Boosted ad revenue by 40% through strategic product launches ●​ “Champion Award” (2013) - for learning new skill sets, filing new tech patents, and launching new products CERTIFICATIONS ●​ Digital Product Management: Modern Fundamentals by University of Virginia ●​ Trade desk - Data Driven Planning