Bhaskar Varshney

I am a passionate digital marketing strategist, user experience consultant, consumer psychology enthusiast, entrepreneur, and on occasion - a teacher of these subjects. Professionally, I am dedicated to assisting businesses grow their online revenues through design & execution of innovative digital marketing campaigns.

I believe that marketing, whether digital or traditional, is about humans, and not about products and services. In the age of consumer promiscuity, brands need to attract, connect & engage with their audiences at an unprecedented level. Interpreting how these connections can be made and communicated with relevance to the users creates a powerful drive which transform the way people think, feel and behave, towards a brand and ultimately, the experience they have with it.

Leveraging the power of Emotion, Consumer Psychology & Technology I engineer growth-oriented marketing strategies that propel your success in the enigmatic realm of bits & bytes.

In the recent past, I have been involved with planning/executing large scale online marketing campaigns, creating new media strategies, project management for brands like Coca-Cola, Oracle, IBM, Lenovo, Symantec, Airtel, Bharatiya Janta Party, Usha International, Max Bupa, NIIT and World Wide Fund for Nature.