Bharath

Gattepally Laxmi Narasimha Bharath. Email:-Mobile: +91 - Objective: To secure a position that utilizes my experience and provides me opportunity to get stabilized in the digital marketing industry. Interested in the fields of programmatic buying, strategy building and planning, campaign management and optimization, ad operations. Experience: Display & Video 360 : Campaign Manager - Cognizant. April 2019 - Present • Analyze research on data and media/marketing information, which helps in digital media strategy development. • Effectively contribute to the strategic direction of projects, with a thorough understanding of client needs • Manage and execute day-to-day tasks involved with campaign management; includes setup/trafficking, monitoring performance/delivery, reporting/analytics, optimization, billing/budgeting, strategic planning, etc • Monitor ongoing campaign performance and provide actionable recommendations from market research, customer feedback and data insights.. • Assess performance on a regular basis, refine tactics and produce exceptional results for the campaigns which have variety of KPIs of the - CPA, CPC, CTR, VTR, CPIAVC, CPM, CPV, ROAS and ROI. • Develop cross and up-sell strategies/campaigns to increase product adoption and customer activity. • Work alongside the account team to provide high quality and timely reports that include compelling observations, insights and actions • Successfully managed numbers programmatic campaigns for advertisers from various verticals and accounts like Koch Industries, CenturyLink, HBO Go, Discovery Communications, Lenovo, Motorola, Cisco and Canon. • Data & Analytics – providing full analysis of pre and post campaign analysis and presentation. Contribute to documenting best practices, socialize scenarios that adversely impact performance and follow process guidelines. • Participate in knowledge sharing, identify process gaps and assist on projects that improve the team’s overall performance. Display & Video 360 : Specialist - Accenture. June 2016 - April 2019. Working with Agencies, Advertisers, Publishers and Account managers to provide solutions to the issues of ​Display & Video 360​ campaigns. ​Display & Video 360​ is Google's demand-side platform (DSP) that represents a display focused real time bidding solution. ​Display & Video 360​ enables advertisers to plan, target, execute, re-market, optimise and report on their online advertising campaigns all from one web-based tool. • Optimal solutions and consulting for Real Time Bidding, Programmatic buying and help running Campaigns successfully. • Troubleshooting the spend issues of Partner/Advertiser entities like Insertion Order, Line items, Creatives and issues revolving around them. • Analyzing the inventory available, suggesting targeting settings. • Troubleshooting the issues around optimization of campaign performance and bidding Strategies (Meet or Beat goals of CPC, CPA, and fixed bid, avg.CPM). • Checking the setup and working of the creative tags (JavaScript,Iframe) click,impression tracking. • Checking the setup implementation pixels for Conversion tracking. • Resolving the issues around building audiences , working with Data Management platforms to integrate First & third party data. • Setting up deals(auctions) between Advertisers and Publishers via Exchanges and buying inventory in real time. • Analyzing revenue, deals of Advertisers and building reports to scrutinize their granular data. • Video & Mobile Advertising. • Enabling the campaign for verification and tracking services like Integral Ad Science, Doubleverify and MOAT. Handling and clearing the discrepancies between the reports. • Analyzing and resolving the issues of Landing pages. • Collaborating and working with Engineering teams to handle platform wide issues. • Working with exchanges like DoubleClick Ad Exchange, AppNexus, Pubmatic, Rubicon, Yahoo AdX for display ads, inventory and deal related queries. Technical Support Associate - Knoah Solutions. June 2015 - June 2016 • Resolving the technical queries of customers and providing resolution to the issues faced. • Providing resolution in the specified timeline. • Contributing in improving efficiency of the service and business. Certifications: Display & Video 360 Campaign Manager Google Ads The Trade Desk: Marketing Foundations The Trade Desk: Data-Driven Planning Skills: • Organizing and planning skills. Ability to work under pressure, capable of handling multi tasking and managing workload. • Communication and interpersonal skills and adaptability to the change. • Ability to analyze, do research and build possible innovative solutions. • Ability to maintain integrity, team working, quality and willing to take responsibility. • Updating myself to the change and improving my social awareness and self management abilities (Gattepally laxmi narasimha bharath)