Beya Jemaa

BEYA JEMAA DIGITAL MARKETING LEAD I'm a digital marketer with 7 years of experience, who uses a passion for marketing as a tool for helping companies and organizations to promote their brand and product through an effective CONTACT marketing campaigns. -- RELEVANT EXPERIENCE - Switzerland, 1800 Vevey @beya.jemaa Digital Marketing Lead - 100% Remote Greenpeace MENA - | Sept 2020 - present PROJECT DIGITAL ENGAGEMENT STRATEGY Support on the development and coordination of the projects’ EDUCATION global Bachelor of IT and Digital Marketing Digital engagement strategy in coordination with the at High institute of technological digital strategist. studies of Nabeul, Tunisia. IMPLEMENTATION Lead on the implementation of the projects’ regional digital engagement strategy for SKILLS Greenpeace MENA. Digital Project Management MANAGE Greenpeace MENA’s social media channels, Social Media Management with support and advice from the digital strategist, the Digital Advertising digital lead, and the communications team. SEO/SEA/SMO Account Management Design message testing with the main focus on increasing the audience engagement rate, and surveys to understand further our audience. CERTIFICATIONS Coordinate output implementation, including website - Digital Garage of Google - Google Ads landing pages (petitions, blogs,...). - E-commerce , SEO and Social Media Develop, implement and manage advertising Marketing Certifications From e- campaigns across channels for list growth and digital marketing Institute fundraising, Monitor performance, and budget. Develop segmentation strategies and A/B testing plans, to help reach organizational goals. MAINTAIN a high-level understanding of Greenpeace's email marketing platform, its data structure, content, and features. Coordinate the development of e-mail/newsletter output in close alignment with the digital and communications teams. ADVISE on lead generation and direct online fundraising opportunities during the planning of campaign projects. RESEARCH Conduct ongoing research into emerging technologies, trends, and methods. Understand the emergence of new platforms and tools which may be of benefit to Greenpeace from a digital engagement perspective. Tools: Civis-Talkwalker-Hubspot - Crowdtangle-TrelloSlack- Google Analytics- Google Tag Manager - Google Ads - Google Key Wordplanner - Ads Manager(FB, IG, TWITTER, LINKEDIN, TIKTOK)Engaging Network. MARKETING COORDINATOR - 20% Switzerland Helvecy - | June 2021 - December 2021 Develop the digital strategy of the company Creating and implementing social media content. Writing contributions and postings for social networks (Instagram, Facebook, Twitter, Linkedin) Design Social Media posts and digital material on Canva. Benchmark & Research for relevant content and ideas for campaigns Creation of reports by evaluating analysis tools Emailing with Mailchimp Digital Account Manager - Social Media & Traffic Manager - 100% Social Keepers - | Mars 2018 - October 2020 Meet - communicate - Investigate and determine clients wants and needs Develop, implement and manage social media strategies with our clients in Qatar, Morocco and Tunisia. Define most important social media KPIs. Measure the success of every social media campaign. Maintain strong social media and brand presence across Twitter, Facebook, Linkedin and Instagram platforms. Successfully spearhead campaigns on social media platforms including Facebook, Twitter, and Instagram. Manage social media planning for execution of marketing strategies and community management. Implement marketing and promotion tactics that led to 20% growth in total social media shares and 27% increase in website traffic from social media posts. Monitor online presence of company’s brand and engage with users, strengthening customer relationships. Use social media marketing tools such as : Social Bakers. Collaborate with Marketing, Sales and Product Development teams. Communicate with industry professionals and influencers via social media to create a strong network Hire and train other in the team. Identify new opportunities to increase client conversions regularly. Update clients via weekly emails, calls, and reports on current status of account, successes and strategy moving forward. Respond to all communications in a timely manner Participate in all team meetings - daily, weekly, monthly and quarterly. Develop, manage and optimize comprehensive paid Social Media Ad campaigns on Facebook, Instagram, Twitter and Linkedin. Setup, verify and troubleshoot pixels, Google Tag Manager Social Media Manager - 100% TUNISIA Stairway Advertising - | July 2017 - February 2018 Develop and implement social media and community strategies and best practices across various social media channels ( Instagram, Facebook, Youtube). Evaluate important metrics that affect our website traffic, service quotas, and target audience. Listening & Reporting. Utilitze social listening tools like Hootsuite to generate insights. Summarize insights and conversations that took place in our communities. Publishing, Create and maintain Content Calendars, including writing Facebook Status. Updates Post relevant content in accordance with Content Calendar. Moderation. Participate in team meetings and provide best practices. Community Manager & Web Master - 100% TUNISIA Mandarine Digital - | June 2016 - June 2017 Publishing, Create and maintain Content Calendars, including writing Facebook Status. Updates Post relevant content in accordance with Content Calendar. Moderation. Listening & Reporting. Web Mastering