Betul Ceren Oz Selim

BETÜL CEREN ÖZ SELİM GROWTH & DIGITAL PROFESSIONAL --Odunpazarı - Eskisehir /Turkey Digital marketing and growth leader with 10+ years of experience in performance marketing, strategic planning, and digital transformation. Expertise in managing high-budget campaigns, PROFILE optimizing customer journeys, and driving engagement through data-driven insights. Passionate about crafting impactful strategies that boost brand visibility and deliver measurable business growth. A highly adaptable generalist with a broad skill set across various business functions, deeply interested in AI-driven marketing technologies and automation. EDUCATION EXPERIENCE Bachelor's degree (International PRODUCT & PROJECT LEAD Trade) BOGAZICI UNIVERSITY 2005 - Optdcom | 2024-04 / Current 2010 Master's degree (Marketing) ISTANBUL BILGI UNIVERSITY 2014 - 2018 Project management of 4 different internal projects Overseeing process automation and data-driven decision-making to improve marketing ROI. DIGITAL DIRECTOR EXPERTISE Technical Skills: Google Ads, Meta Ads, CRM & Customer Analytics (Braze) SQL & Data Analysis Growth Marketing & Performance Marketing Strategic & Management Skills: Strategic Planning & Budget Management Digital Transformation Projects L’oreal | 2023-07 / 2024-01 Led digital investment for 4 consumer brands, aligning marketing strategies with business goals. Designed and implemented cross-channel digital campaigns, focusing on web and social media engagement. Improved digital content strategies, increasing platform-specific engagement rates. Managed and coached a team, fostering professional growth and skill development. Team Leadership & Coaching Impact : LANGUAGE Website traffic increase from digital campaigns: +1520% English (Fluent) Team productivity and efficiency improvement: +10- German (Beginner) 20% GROWTH DIRECTOR Yemeksepeti | 2022-05 / 2023-07 Successfully led and managed diverse teams in the areas of performance marketing, marketing technologies,CRM, and product & campaign management Gained expertise in devising and implementing strategies that drive customer acquisition, retention, and churn prevention Optimized customer relationships and maximized business outcomes Collaborated with upper management to implement continuous improvements and exceed team goals. Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience. Controlled overall marketing budget of 79M Euro /year Took critical roles in 3 transformational projects of company. Impact: Increased customer retention by +10-15% and lowered churn rate by -8-12%. PRINCIPLE GROUP DIGITAL MARKETING MANAGER Turkcell | 2021-05 / 2022-05 Evaluated ROI for digital campaigns and optimized messaging strategies. Built and strengthened industry partnerships for enhanced product placement. Managed UX/UI updates to improve customer experience. Brand building of Turkcell's newly constructed marketplace (Pasaj) Impact: Conducted over 15 campaigns per month (by aligning with the category teams ) based and managed around 500k Euro /month for those campaigns, increased partnership-driven revenue by +10-20%. GROUP DIGITAL COMMUNICATION MANAGER Turkcell | 2019-06 / 2021-05 Evaluated ROI for digital campaigns and optimized messaging strategies. Built and strengthened industry partnerships for enhanced product placement. Managed UX/UI updates to improve customer experience. Impact: Improved ROI on digital campaigns by +15-25%, increased partnership-driven revenue by +10-20%, and boosted UX-driven engagement by +12-18%. SENIOR RETAIL EXPERIENCE & CONCEPT DEVELOPMENT SPECIALIST Turkcell | 2017-08 / 2019-06 Designed and launched retail store projects, focusing on customer experience. Developed gamified store interactions to increase foot traffic. Impact: Increased in-store traffic by +10-15% and improved customer dwell time by +8-12%. SUPPLY CHAIN SPECIALIST (DEMAND & SUPPLY PLANNER) L’oreal | 2016-10 / 2017-07 Maintained optimal inventory levels to meet operational requirements. Improved supply chain customer satisfaction ratings through efficient problem resolution. Gathered and analyzed supplier, inventory and distribution data to assess areas in need of improvement. Collaborated with internal teams to improve outputs to meet demand and supply requirements, ensuring inventory integrity targets for finished goods. Tracked and monitored purchase orders, deliveries and invoicing to verify accuracy and compliance. TRADE MARKETING SPECIALIST L’oreal | 2015-02 / 2016-10 Created trade investment ROI improvement strategies for marketing campaigns. Designed seasonal retail programs, improving sell-through rates. Impact: Improved sell-through rate by +15-20% & increased retail activation efficiency by +10-15%. CUSTOMER CARE SPECIALIST L’oreal | 2012-11 / 2015-02 Managed supply chain efficiency and customer support processes. Optimized inventory levels and supplier relations. Impact: Increased inventory turnover by +5-8% and improved customer satisfaction by +10-15%. ASSET CONTROLER, LOGISTICS & CUSTOMER SERVICE SPECIALIST IFCO Systems | 2011-09 / 2012-11 Created and distributed reports on internal and external finances, audits, and budgets. Reviewed documents and data to give accurate presentations and forecasts to upper management. Provided primary customer support to internal and external customers. Offered internal and external customers first-rate customer service to maximize satisfaction and business success. EXPORT CUSTOMER SERVICE COORDINATOR IA.P, Maersk | 2010-09 / 2011-09