Betty Chen

Contact--www.bettymade.com San Francisco, CA Skills SKETCH PRINCIPLE INVISION ZEPLIN ILLUSTRATOR PHOTOSHOP AFTER EFFECTS AXURE OMNIGRAFFLE INDESIGN FINAL CUT PRO KEYNOTE POWERPOINT HTML/CSS/JS Specialties • Creative direction and strategy. • Leading/mentoring, hiring and evaluating creative staff • Global brand development, style guides and design standards • Project management • Wireframing, site maps • Storyboarding, user flows • Rapid prototyping • Responsive UI design • User research and analysis • Audio, video, editing, animation and digital image effects Education Bachelor of Science in Graphic Design & Media • Expression College for Digital Arts Interests • Outdoor activities • Active volunteer in multiple communities Summary With over 15+ years of illustration, visual design, interaction design, and user experience expertise, her work breathes innovation and pixel-perfect execution into every project she touches. Boasting an impressive body of work for name brands as well as small local businesses, she has worked in a variety of environments, from the Internet start-up and established agencies, to global clients. She is considered a business savvy designer who understands budgets, business requirements, and project management. Her visionary designs demonstrate artistic passion, a penchant for smart risk-taking, and insistence on excellence. Work Experience Design Lead | Creative Direction - Product (contract) Roofstock | September 2018 - Dec 2018 • Evolved and maintained Roofstock’s brand and user experience. • Leveraged research data, design principles, or other objective information to support design decisions. • Actively involved in defining product strategy and thinking in terms of design systems. • Developed UX strategies in collaboration with product managers and design peers. • Established a strong design culture by collaborating with members of multidisciplinary teams and advocating for users and user-centered design practice. UX | Lead Visual Designer - Product PagerDuty | August 2016 - March 2018 • 2017 Gold Winner - Stevie Awards | New Product or Service of the Year - Software/IT Service Solutions • Leader of the visual language for a new centerpiece for the company's web and mobile experience. • Redefined the product's experience. • Generated multiple visual studies rapidly into a refined style. • Produced high-quality mock-ups and final assets (typography, color palettes and iconography) in various formats as needed by the UX and development team. UX |UI Designer - Mobile (contract) SmartEar | May 2016 - August 2016 • Led design explorations, evolutions and pixel-perfect delivery of wearable mobile products for Android. • Involved in every phase of a project including creative direction, styleframes, storyboards, and animation. UX |UI Designer - Mobile (contract) U-Me | May 2016 - August 2016 • Designed native mobile app for iOS aimed at college students. • Translated conceptual ideas into design solutions, while supporting visual design development. • Created wireframes, mockups, prototypes, and other deliverables according to device resolution. References Matt McClendon UX Sr. Manager - Autodesk: “I had the opportunity to manage Betty at Autodesk. Her design ability is second to none and it is safe to say that creativity is in her blood. Betty has the unique skill to turn abstract concepts into tangible, focused design so that people like me can use products without having to think (much). She also works quickly and efficiently. I hope to have another opportunity in the future to work with Betty.” Francesco Marcellino UI designer - Autodesk: “I worked with Betty on many different projects while at Autodesk in Singapore and San Francisco, where she was responsible for visual design and branding of desktop and online software experiences. Betty is a great visual designer and a fantastic teammate: her constantly positive and cooperative approach made our collaborations always effective and pleasant. Furthermore, she’s always been dedicated not only on helping her colleagues at work, but also volunteering during her spare time. Great professional, wonderful person.” Kasi Sheridan US Operations Manager at Wix: “I hired Ms. Chen to design a company logo and she was brilliant. Not only did she offer several different designs or looks for the company that we were able to choose from, but it was all under a tight deadline and managing several different personalities. We all agreed on a great logo and she even came up with a slogan. Though she has moved on from freelance work since, I have referred her to many companies and will continue to do so as her experience in understanding the marketplace and fabulous eye for design is priceless.” Contacts available on request. Work Experience Continued... Principal Designer - Mobile (contract) Nightingale | April 2016 - June 2016 • Lead user experience/interface designer of the IoT product. • First Experience, animation, UI design, and interaction prototyping. UX | Sr.Visual Designer Autodesk | March 2007 - June 2015 • Leader in design strategy and planning. • Worked with the product manager and developers through concepts, wireframing, user flows, prototyping, spec development, asset development and QA. • Created a responsive framework to ensure a cohesive and fluid user experience across multiple platforms. • Developed and drove adoption of design and visual standards for web services. Principal Visual/UI Designer (contract) Cisco | 2010 - 6 months • Created visual designs and storyboards of the customer end-to-end experience with support application. • Production tasks included image processing and improving UI designs based on User Research findings. Principal Visual Designer (contract) Organic | 2008 - 1 month • Created effective web banners of various sizes for Bank of America and trouble shooting data restrictions under tight deadlines. Art Director (contract) Liftopia | 2008 - 5 months • Redesigned company website using current identity logo. • Developed information architecture strategy and interface design. Motion Graphics/Animator (contract) Carat Fusion | 2007 - 2 months • Animated 2 bumper series for Adidas campaign. • Approximately 2 million viewers in Times Square, NY. Sr. Visual Designer (contract) First American Title | 2005 - 2006 • Redesigned web site and banners for new Latino site. • Created banners that reported to be viewed 140,000 times and clicked on 3,300 for a click through rate increase of 2.5%. Motion Graphics/Animator (contract) Spark Alley | 2004 - 2006 • Provided dynamic concepts and animation series to be displayed in Palm, Inc. kiosks. Patent Illustrator Beyer & Weaver, LLC | 1999 - 2002 • Illustrated technical drawings, electrical schematics and flow charts, for patent application. • Created drawings for hearings, exhibits for jury presentation and for litigation proceedings.