BETT •
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BETT NICE
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linkedin.com/in/Bett Nice •
ABOUT
An organized and creative professional with proven data analysis and marketing skills with a great desire to learn more.
Possess 7+ years of experience working for a diverse group of organizations and clients. Gained expertise in data analysis,
collection and project management. Looking to utilize my existing skill set to increase company profitability.
PROFESSIONAL EXPERIENCE
Airtel Kenya
Senior Sales Executive - September 2020–present
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Assisted clients with business plan, purchase, branding, advertising, and marketing.
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Increased clients by 27% in 8months with returning clients being 10% of them.
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Initiated a series of marketing campaigns including email, print, digital, outdoor, social media.
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Kept abreast with the latest publication marketing strategies and developed new social media campaigns to
increase brand influence.
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Discovered, negotiated, and secured new relationships with local organizations.
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Ordering supplies and keeping inventory of everything.
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Coordinate repairs and maintenance of company equipment.
Data Analyst – Centre for Agriculture and Bioscience International (CABI), Ministry of Agriculture.
Assistant researcher, July 2019 -September 2022
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Spearheaded the development of the first media kit amalgamation for all company projects, increasing
efficiency by 8%.
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Implemented efficiency and cost-saving programs that reworked the editorial and production by 10% on
average.
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Kept abreast with the latest publication on marketing strategies and the new marketing trends.
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Report writing both daily progress reports and the entire project’s report on the data findings and analysis.
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I have participated in 7 projects and done surveys in over 20 counties out of 47 in Kenya.
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Keeping logs of contact information of the respondents and organisations.
Sales Executive – Capital Fm.
Annual Fundraising Run (Mater Heart Run) 2013,2014,2015,2017.
• Built and maintained relationships with schools and organizations to support the run and improved the
conversion rate by 15%.
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Worked on digital email and social lead campaign strategies to increase lead generation by upto 20% over the
period of engagement.
Was among the top sales executive with the highest sales record for 4 years.
EDUCATION
GOOGLE AFRICA
Digital Marketing, 2020
JOMO KENYATTA UNIVERSITY- KENYA
BSc. Actuarial Science, 2019
MOI FORCES ACADEMY
High School,-
REFEREES
Mrs. Monica Osundwa
Airtel Kenya
Sales Zonal Manager--
Mr. Fredrick Mbugua
Centre for Bioscience International
Data Analyst/ ICT Engineer--
Mr Andrew Oloo
Migrations ICT LTD
Technical manager--
ADDITIONAL SKILLS
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Google Analytics
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SQL
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Social Media Marketing
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Tableau
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ODK, KOPO collect
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Microsoft packages. (Word, Outlook, Power
Point, Excel)