Bett Edwin

Bett Kiprotich Edwin Personal Summary A results-oriented ICT, digital systems, and digital marketing and sales strategy professional with a strong foundation in computer science, marketing technology, and content-driven digital strategies. Experienced in ICT support, e-commerce system management, website development, and digital communication tools. Adept at aligning business operations with ICT solutions to improve efficiency, customer engagement, and organizational growth. Passionate about leveraging technology to solve problems, secure systems, and drive innovation. Educational Background 2013 – 2018: Kenyatta University – BSc. Mathematics and Computer Science 2009 – 2012: Kabianga High School – Kenya Certificate of Secondary Education Professional Background ICT and Digital Systems Officer – Shoes Nexus Kenya (Jan 2024 – Present) • Customized and managed Shopify e-commerce platform, troubleshooting Liquid code, optimizing UI/UX, and integrating predictive search with category quick-links. • Installed, tested, and integrated third-party plugins, APIs, and customer support tools to ensure seamless ICT functionality. • Managed system uptime, security, and online payment platforms, safeguarding customer data and transactions. • Oversaw digital infrastructure for marketing campaigns (Facebook, Instagram), aligning ICT systems with sales and customer service. • Monitored analytics tools to extract actionable insights, driving sales and improving customer experiences. • Resolved ICT-related issues promptly, ensuring continuity of operations. Business Executive – The Standard Media Group (May 2022 – Oct 2024) • Developed and led integrated campaigns across radio, print, TV, and digital platforms. • Collaborated with editorial and production teams to design branded content and activations. • Crafted proposals using audience analytics and demographic insights. • Exceeded revenue targets by connecting brand objectives with real audience engagement. • Coordinated nationwide roadshows, ensuring effective content delivery and community engagement. ICT Intern – Kenya Tourism Board (Jan 2021 – Feb 2022) • Researched, created, and posted digital promotions, generating inbound leads. • Monitored campaign analytics and advised on optimization strategies. • Installed and troubleshot ICT systems supporting marketing initiatives. • Provided technical support for staff, ensuring smooth use of digital tools. • Implemented security protocols and improved user access for digital platforms. Content Supervisor – Kenya National Bureau of Statistics (Census) (2019) • Developed training content and provided ICT support to census enumerators. • Implemented security measures for confidential census data. • Supervised and coordinated field teams, ensuring accurate data collection. • Conducted data analysis and provided reports to guide decision-making. ICT Attachment – Kericho County Assembly (June – Aug 2016) • Installed and maintained ICT systems (hardware/software). • Ensured secure, reliable connectivity across departments. • Provided ICT support and trained staff on system use. • Maintained IT inventory and minimized system downtime. Additional Courses and Certifications • 2023: National Employment Skills Training & Mentorship – Ministry of Labour (Content writing, Data entry, Graphic Design, Transcription, Cybersecurity) • 2023: Graphic Design Masterclass – Udemy (Photoshop, InDesign, Illustrator) • 2013: Computer Packages – Job Mark College, Ruiru Core Skills and Strengths • ICT Systems Support and Troubleshooting • Website Development and e-Commerce Platforms • Systems Integration (APIs, Plugins, Payment Systems) • Cybersecurity Awareness and Data Protection • Digital Marketing Systems (Social Media, Analytics, SEO) • Market Research and Data-Driven Decision Making • Cross-Functional Team Collaboration • Communication and Client Support