Betsy Noll

Betsy Noll Digital Marketer EXPERIENCE --Seattle, WA PERSONAL SUMMARY Intuitive digital marketing professional specializing in strategy and execution for new and emerging brands and creating ‘slow your scroll’ worthy content EXPERTISE Social Media Marketing Content Creation Storytelling Brand Strategy/Vision Copywriting Data Reporting PROFICIENCIES Sprinklr Hootsuite Sprout Social Crimson Hexagon Moz Asana Microsoft Office Suite EDUCATION B.S. Journalism Emphasis – Strategic Communication Ohio University – Athens, OH Sep ‘11 – May ‘15 Realogics Sotheby’s International Realty | Seattle, WA | Sep ‘19 – Present Social Media Strategist • Drive and execute all-up social media for in-house brand and external clients o Created scalable social strategy framework that significantly increased productivity and number of clients while shortening delivery times o Develop and execute social media strategies, style guides, and calendars for all platforms and clients o Responsible for reporting and measurement against KPIs o Required to work cross functionally with copywriters and designers while collaborating with marketing and sales o Responsible for presenting social strategy in client-facing meetings • Curate and foster an active community to increase engagement and brand equity and drive potential and recurrent customers to product o Produce relevant reactive content in real-time o Connect with key influencers in the market to push organic and paid growth o Develop and monitor a social listening strategy for all executing platforms, and pull regular analytics Bulletproof 360 | Seattle, WA | Jul ‘17 – Feb ‘19 Social Media Specialist • Collaborate on a multi-disciplinary social media team to execute on a go-to-market strategy aimed at increasing growth and establishing market share o Develop and execute a social editorial calendar for Facebook, Twitter and Instagram o Develop organic growth strategies for all executing social platforms o Content creation for all executing platforms fueled by research from social listening o Build tone and style guide for all executing platforms o Design and copywriting conception and execution for product launches, ecomm sales/initiatives, and special events o End to end product and lifestyle photoshoot production o Liaison for design, marketing, ecommerce, and social teams • Curate and foster an active community to increase engagement and brand awareness and drive potential and recurrent customers to product o Produce relevant reactive content in real-time to drive users to product o Connect with key influencers in the market to push organic and paid growth o Develop and monitor a social listening strategy for all executing platforms, and pull regular analytics Microsoft Research (JeffreyM Consulting) | Seattle, WA | Jan ‘17 – Jun ‘17 Sr. Social Media Community Manager • Lead a social team on strategy for a new consumer facing software program aimed at breaking into the AI market o Develop and execute a social editorial calendar for Facebook, Twitter and Instagram o Research and execute organic growth strategies for all executing social platforms o Build tone and style guide for all executing platforms o Develop and monitor a social listening strategy for all executing platforms, and pull regular analytics o Attend daily stand-ups with US-based marketing, engineering, PR, and editorial members to represent social team