Bethel Okeakwa

Marketing Campaign Recap Campaign Performance Report Campaign Goals • • • • • Increase brand awareness by 30% • Boost website traffic by 20% • Generate 1,000 new leads • Improve customer engagement on social platforms Campaign Strategy • • Multi-platform promotion (Facebook, Instagram, Google Ads) • • Influencer partnerships for product awareness • • Retargeting ads to increase conversions • • Weekly content schedule with themed posts Execution • • Launched in three phases: Tease, Launch, Sustain • • Daily monitoring and optimization of ads • • Collaborative content with 5 influencers • • Weekly email newsletters sent to segmented lists Metrics Tracked • • • • • • Impressions, Clicks, CTR • Website traffic and bounce rate • Conversion rate • Social media engagement • Cost per lead and ROI Performance Highlights • • Facebook Ads: CTR increased from 2.1% to 4.3% • • Website Traffic: 25% increase during campaign • • Lead Generation: 1,250 new leads (25% above target) • • ROI: 4.5x return on ad spend Social Media Stats • • Instagram followers: +5,000 • • Engagement rate: 6.4% • • Top performing post: Product launch video (89k views) • • Stories: Average view-through rate 72% Engagement Heat Map • • Highest activity between 6–9 PM daily • • Tuesdays and Thursdays saw peak engagement • • Product carousel post received 5.8x more clicks than single image posts Before and After Comparison • • Website Bounce Rate: 58% → 41% • • Average Session Duration: 1.5 mins → 2.7 mins • • Leads per Day: 35 → 72 • • Ad Conversion Rate: 2.2% → 5.6% Campaign ROI Analysis • • • • • Ad Spend: $5,000 • Revenue Generated: $22,500 • Net ROI: 4.5x • Cost per Lead: $4 (down from $7) Recommendations • • Allocate more budget to video ads on Facebook • • Increase influencer collaborations • • Retarget based on website activity for next campaign • • Extend campaign duration from 4 to 6 weeks Next Steps • • Launch follow-up campaign targeting existing leads • • A/B test new creative formats • • Monthly reporting cadence for continuous optimization • • Expand campaign reach to LinkedIn for B2B segment