Bethel Okeakwa

SmartEdge Budget Highlights Q1–Q2 2025 Financial Report Prepared by Bethel HQ Executive Summary • This report outlines the financial performance of SmartEdge Supplies over the first two quarters of 2025. It includes detailed insights into product sales, marketing and operational expenses, and net profitability. SmartEdge experienced consistent growth across core products and achieved steady margin improvements. Top-Selling Products • • • • - SmartStationery Bundle - EcoFlex Binder - Digital Planner Pro - Reusable Notes Set • Each product saw strong performance in Q1 and Q2, with monthly units sold ranging from 80 to 180. Monthly Revenue vs. Cost ($) • • • • • • • Jan: Revenue $1,417 | Cost $841 • Feb: Revenue $1,498 | Cost $892 • Mar: Revenue $1,621 | Cost $964 • Apr: Revenue $1,650 | Cost $979 • May: Revenue $1,702 | Cost $1,001 • Jun: Revenue $1,760 | Cost $1,028 Marketing & Operational Spend • • • • • • Monthly spending included: - Social Media Ads: $70–$85 - Influencer Marketing: $30–$45 - SEO Tools: $10–$15 - CRM & Inventory Systems: $20 combined monthly Total average monthly expense: $160+ Net Profit Summary • • • • • • • Jan: $331 • Feb: $349 • Mar: $362 • Apr: $365 • May: $369 • Jun: $377 • Net profit increased steadily as SmartEdge optimized operations and marketing strategies. Key Insights & Future Focus • - Reusable Notes Set emerged as a growth driver • - CRM and automation enhanced operational efficiency • - Future efforts include expanding the affiliate program • - Two new product launches planned for Q3 2025