Bethany Haberstroh

Bethany Haberstroh | Digital Marketer & Writer- |-| www.bethanyhaberstroh.com Professional Profile I am a driven communication professional with a passion for content strategy and user experience. Whether I am developing a social media post, writing web content or choosing photographs, my goal is to identify compelling content in order to best reach my target audience(s). My diverse professional experience has provided opportunities to lead projects, author stories and blogs that span continents, as well as dabble in web coding projects. Professional Experience & Projects Web & Social Media Manager Clemson University College of Business, Clemson, SC September 2015 – Present § Manages content for over 400 college webpages. Oversaw the implementation of a college-wide web template and rebranding § Established a comprehensive content calendar to manage all social media channels § Increased reach and engagement of social media channels by nearly 50% within first year, including the successful launch of a college Instagram account. Other SM channels include Facebook, Twitter and LinkedIn § Utilize analytics to drive content decisions that will appeal to a wide range of audiences § Seek and identify story topics that promote college programs to prospective students and community members Freelance Writer & Contractor EnVeritas Group, Greenville, SC August 2014 – Present § Completed a project for Carlson Rezidor Hotel Group. Contributed to annual web content review of four hotels by copyediting and updating written content and incorporating SEO into web pages § Author blog posts for company website Member of Usability Testing Team Multiple Clients, Clemson, SC § § § § August 2014 – December 2014 Completed a heuristic analysis of a developmental mathematics program for Hawkes Learning Systems, located in Charleston, SC Planned and implemented a needs assessment for a remedial English Composition LMS for Hawkes Learning Syste prepared a recommendation report from findings Designed and conducted a think-aloud protocol usability test for Clemson University Online; prepared a comprehen recommendation report for Clemson Online faculty Gained experience in designing and implementing eye-tracking Member of Visual Design Team Inventive Fishing, Clemson, SC January 2014 – May 2014 § § Worked as part of a collaborative team to develop brand and marketing strategies Created a promotional brochure for ICAST 2014 Conference in Orlando, FL § § Designed vehicle wraps prototypes Developed a trade show booth design that incorporated video, visual banners, and merchandise Marketing Intern EnVeritas Group, Greenville, SC § § § Contributed relevant and engaging content to the creation of company white papers Managed social media channels including Facebook, LinkedIn and Pinterest Facilitated design of marketing collateral for conference events and initiated product orders with external Graduate Assistant Clemson University Calhoun Honors College, Clemson, SC § § § § § August 2013– August 2015 Managed Facebook and Twitter social media channels reaching over 3,000 followers Identified and developed content for The Medallion, a bi-annual College newsletter Edited and formatted student writing submissions into articles for web andprint publications Provided website maintenance including updating visuals and spotlight articles on students, faculty and alumni Assisted with implementation of recruitment events Clinical Content Coordinator D3 Oncology Solutions, an affiliate of UPMC, Pittsburgh, PA § § § May 2014– August 2014 May 2013– August 2013 Conducted quality assurance of clinical content Edited internal and external publications relating to Via Pathways Coordinated in-person and webinar meetings for content staff, participating oncologists and customers Distribution Specialist Bank of New York Mellon, Pittsburgh, PA September 2010– May 2013 § Provided distribution and closing support of Wealth Management accounts § Reviewed and edited internal procedures and delivered training to new employees Education Clemson University May 2015 Master of Arts in Professional Communication Washington & Jefferson College May 2010 Bachelor of Arts in International Business & French Skills Adobe Creative Suite. Camtasia Studio. Content Strategy. HTML/CSS. Heuristic Analysis. Hootsuite. Mac OS. Microsoft Office Suite. MORAE®. Prezi. Proficiency in French. SEO. Slideshare. Social Media Management. Task Analysis. Usability Testing. WordPress. 2