BETH RAUCH
Arlington, TX |- |-| https://www.linkedin.com/in/beth-rauch/
CONTENT CREATOR | WRITER | EDITOR
Detail-oriented content creator and published author with 14+ years of proven success in delivering powerful creative services, press releases, and informative publications. Designs and creates digital marketing, including online branding, social media marketing, visual marketing and creating copy that increases brand awareness and drives business growth. Successfully manages projects with competing priorities and deadlines, while staying organized and calm under pressure. Writes and ghostwrites content that is true to the voice of the speaker or company, while effectively telling the corporate story.
CORE COMPETENCIES AND ACHIEVEMENTS
Content Creation. Wrote four creative promotional articles in preparation of Tucker Rocky’s 50th Anniversary, coordinated all marketing efforts. Articles were well-received and led to the overall success of the celebratory event. Won a publishing contract in a contest, leading to the publication of first novel. Subsequently, published 2nd novel in 2015 and 3rd novel is currently in progress.
Market Research. Conducted research and interviews to determine strategic marketing plan for products and services. Led data-driven decisions through the analysis and utilization of marketing data.
Copywriting and Editing. Wrote and edited articles, bulletins, sales letters, speeches, and other informative marketing and promotional material for clients and corporations. Wrote a thirty-second public service announcements, which was aired locally on the radio and garnered new enrollments. Wrote a video script for Tucker Rocky that led to new partnership with an international stakeholder.
Leadership. Supervised the corporate library operations and staff for the NTTC; extensive experience in office management, leading teams of 2-4 individuals in support to administrative operations.
Website design. Designed, built, and maintained web sites, using authoring or scripting languages, content creation tools, management tools, and digital media.
Marketing. Innovates marketing strategies with sales messages that are true to the customer voice and interest to maximize conversion from lead to sales, and support adoption of corporate branding.
PROFESSIONAL EXPERIENCE
APPTRICITY CORPORATION |Irving, TX | February 2020 to Present
Content Writer/Editor
Writes advertising copy for use by publication, broadcast, or internet media to promote the sale of B2B asset management software and hardware solutions
Utilizes varying language and tone of messages based on unique product and marketing channel to increase lead generation, product relatability and mass market appeal
Collaborates with sales and development teams to obtain information on product or services, and finalize decisions on the style and length of advertising copy
Edits and rewrites existing copy and prepares content for submission and publication
Makes data-driven marketing decisions and strategies based on the analysis of advertising trends, consumer surveys, and other data regarding marketing of goods and services
THE MUSES FUNHOUSE | Arlington, TX | November 2006 to Present
Owner
Creates customized content that is reader-centric to promote the advertiser's sales message
Discusses product, advertising themes and methods with clients, and suggests proposed changes and edits for advertising copy
Writes advertising copy for use by publications, broadcasts, promotional materials, and internet media to promote the sale of goods and services
Presents marketing plans, drafts and ideas to clients and potential clients
Consults with sales, media, and marketing representatives to obtain information on product or service offerings, and to create the visual branding for marketing material and advertising copy
Edits and rewrites existing copy as necessary, and submits copy to client for approval
Designs, builds, and maintain WordPress and Square Space web sites, using authoring or scripting languages, content creation tools, management tools, and digital media
Writes, designs, or edits web page content, or direct others producing content
Responds to user email inquiries and set up automated systems to send responses
Develops and documents style guidelines for web site content
Develops web site maps, application models, image templates, or page templates that meet project goals, user needs, or industry standards
THE EXCHANGE | Dallas, TX | August 2019 to January 2020
Copywriter I
Wrote advertising copy for use by publication, broadcast, or internet media
Edited or rewrites existing copy as necessary, and submit copy for approval by supervisor
Wrote articles, bulletins, sales letters, speeches, and other related informative, marketing, and promotional material
ANCORA EDUCATION | Hurst, TX | April 2018 to January 2019
Content Marketing Manager
Compiled lists describing product or service offerings; coordinated promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services
Recommended modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products
Uncovered problems through testing or customer feedback, and correct problems or refer problems to appropriate personnel for correction; developed and validated test routines and schedules to ensure that test cases mimic external interfaces and addressed all variances
Researched current web technologies or programming practices through continuing education, reading, and participation in professional conferences, workshops, or groups
Developed and implement procedures for ongoing web site revision, documented style guidelines for web site content, web site maps, application models, image templates, or page templates that meet project goals, user needs, or industry standards
Identified and maintained links to and from other web sites to ensure proper functionality
TUCKER ROCKY/BIKER'S CHOICE | Fort Worth, TX | November 2015 to February 2018
Content Marketer
Wrote advertising copy for use by publication, broadcast or internet media to promote the sale of goods and services; presented drafts and ideas to clients
Varied language and tone of messages based on product and medium
Edited or rewrote existing copy as necessary, and submit copy for approval by supervisor
EDUCATION
Southern New Hampshire University, Manchester, NH | Master of Arts English & Creative Writing
Ashford University, Clinton, IA | Bachelor of Arts (B.A.) Mass Communication and Journalism
