7/27/2020
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7 Tips On How To Avoid Bias In Your
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by Beth Rauch | Published June 27, 2020
In today’s high-voltage world of journalism, blogging, article writing, and “fake news,”
it is important to make sure your content is bias free. Here are seven tips on how to
avoid bias in your writing.
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Avoiding bias in your writing, especially journalistic or academic forms of writing, is
important. It shows your readers you are sensitive to topics and labels that cause concern
in today’s high-voltage news climate. It also shows that you can look at both sides of an
issue and begin writing about it without pushing your view of the situation onto someone
else. Here are seven tips to help you avoid bias in your writing so you may present
arguments and viewpoints that meets everyone’s expectations.
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Tip #1: Always Use Third Person Point Of
View
To avoid bias in your writing, always use the third person point of view. First-person plural
pronouns, such as “we,” “our,” and “us,” should be reserved for fiction writing. These
pronouns give the impression that you and your audience have had the same experience
and came to the same conclusion. This is not always the case. Use third-person pronouns
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in your writing instead.
B E ST O F A R O O N O
Example:
Biased: We think it is important to wear masks during this pandemic.
Unbiased: The CDC thinks it is important to wear masks during this pandemic.
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Tip #2: When Making Comparisons, Use
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choose the words you use in your writing so that the reader does not feel like they are
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reading your personal opinions. Words like “bad,” “better than,” “worse than,” “normal,”
“ordinary” and so on, present the reader with your bias. Instead, use words or phrases
that put the two things you are comparing on equal footing. Use facts instead of feelings
when comparing things in your writing.
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Example:
Biased: The New England Patriots have 6 Super Bowl rings, which is better than the Dallas
Cowboys.
Unbiased: The New England Patriots have 6 Super Bowl rings, which is one more than the
Dallas Cowboys.
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Tip #3: Be Specific When Writing About A
Group Of People
When writing about groups of people, you can avoid bias by being as specific as possible.
Use age ranges instead of a general term (“aged 65 and over” vs. “senior citizens”). Use
the specific culture or ethnicity. Use male or female. The more specific you are in your
writing, the less chance there is of your reader misunderstanding the group you are
talking about and taking o ense.
Example:
Biased: The group was made up of senior citizens.
Unbiased: The group was made up of women 65 to 70.
Tip #4: Name The Person You Are Speaking
About First And Then The Describing
Adjective
As writers, we sometimes describe people using the adjective first and the noun. For
example, we will write “the disabled person” or “the deaf person.” This is biased because
we are reducing the person to their disability or descriptive trait. To avoid this in your
writing, refer to the person first and then use the descriptor.
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Example:
Bias: The deaf man uses sign language to communicate.
Unbiased: The man with a hearing disability uses sign language to communicate.
Tip #5: Go Gender Neutral
Instead of using man or woman to denote a person in your writing, avoid bias by using
gender neutral designations.
Example:
Bias: The mailman dropped o a package.
Unbiased: The mail carrier dropped o a package.
Tip #6: Use An Inclusive Personal Pronoun
Unless you are specifically writing about someone and you know their preferred personal
pronoun, use an inclusive pronoun in your writing. The conversation of preferred
personal pronouns is continuously developing, and you do not want to come across as
bias by using the wrong one, even if it is in error. “They” and “their” can be used as
singular and plural pronouns.
Example:
Bias: The student was encouraged to turn in her project.
Unbiased: The student was encouraged to turn in their project.
Tip #7: Do Not Assume You Know A
Person’s Gender
When you use a person’s name in your writing, you may use “he” or “she” so you are not
typing the name over and over. However, you cannot assume that you know a person’s
gender is you are not told beforehand. Michael could be a woman’s name or Devan a
man’s. Instead of showing bias, try to avoid gendered pronouns in your writing.
Example:
Bias: Award-winning photojournalist M.C. Warner liked his fish and chips with malt
vinegar.
Unbiased: Award-winning photojournalist M.C. Warner liked the fish and chips with malt
vinegar.
By keeping bias out of your writing, you will deliver richer content that will appeal to a
wider audience. It will also show your audience that you can look at both sides of an issue
objectively and keep your own feelings out of the mix.
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bias
gender
Tips and Tricks
unbiased
Writing
Beth Rauch
AUTHOR
Born and raised in upstate New York, with a brief and very influential stint living in Great
Britain, Beth A. Freely Rauch calls Texas her home with her husband Daniel, daughter Caitlyn
and cats, Peanut Butter and Toast. Beth has 14 years of writing experience as a copywriter and
published author. She enjoys shooting pool, working a haunted house during Halloween, and
comic book hero movies. She is also a managing partner of Stoney Hollow Paints, a horse
ranch in Texas specializing in showing and breeding Paint horses. She holds a Bachelor’s
Degree in Journalism and Mass Media Communication with a minor in Marketing as well as a
Master’s Degree in English and Creative Writing. Beth is the author of "Behind The Eyes of
Dorian Gray" and co-author of "The Legend of Captain St. Pierre." She is currently working to
complete her third novel, "The Loch."
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